Tag Archives: influencer marketing

8List: Maggie Wilson Is Single-Handedly Exposing a Network of Online Trolls

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8List: Maggie Wilson Is Single-Handedly Exposing a Network of Online Trolls. “If you didn’t believe in online trolls before, what’s currently happening to former beauty queen Maggie Wilson will change your mind. The 34-year-old model and businesswoman is single-handedly exposing content creators who were allegedly paid to join an online smear campaign against her and her lifestyle company, Acasa Manila. Wilson posted a slew of Instagram stories proving how a group of ‘influencers’ were hired to create negative videos about her.”

NBC News: Social media famous dentist faces backlash on TikTok after women claim he sent inappropriate messages

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NBC News: Social media famous dentist faces backlash on TikTok after women claim he sent inappropriate messages . “A Texas dentist who is known for his brash, edgy humor on social media, where he has hundreds of thousands of followers, has been accused of bullying and sexual harassment by several women who say they received inappropriate messages from his official social media accounts. Kenneth Wilstead, who goes by @DrKennySmiles on Instagram and @DrKennySmilesOfficial on TikTok, often shares his ‘smile makeovers’ on social media.”

CoinDesk: NFL Quarterback Trevor Lawrence and 2 YouTube Influencers Settle FTX Case

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CoinDesk: NFL Quarterback Trevor Lawrence and 2 YouTube Influencers Settle FTX Case . “As Sam Bankman-Fried prepares for a trial defense in Manhattan next month, three celebrity promoters of his failed FTX cryptocurrency exchange have opted to settle the case, according to court filings. NFL team Jacksonville Jaguars’ quarterback Trevor Lawrence and YouTube influencers Kevin Paffrath and Tom Nash agreed to settle the case on undisclosed terms. The final court order acknowledging the settlement and removing them from the case is awaiting a sign-off from U.S. Judge K. Michael Moore.”

Bloomberg: Kidfluencers Are Today’s Version of Chimney Sweeps

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Bloomberg: Kidfluencers Are Today’s Version of Chimney Sweeps. “These children are under pressure, whether from their parents or from their algorithms, to produce content on a regular basis. Being a child social media star also involves a potential loss of privacy and a reframing of one’s image with one’s peers, which may be either positive or negative. And these children can be quite young. One star of a YouTube channel with more than 35 million subscribers, which started out as a toy-review site, was 7 years old in the channel’s early days. Legally, these children have no claim to the income their sites generate. Thankfully, many parents are loving and generous. But not all.”

Washington Post: The food industry pays ‘influencer’ dietitians to shape your eating habits

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Washington Post: The food industry pays ‘influencer’ dietitians to shape your eating habits. “The trade group paid an undisclosed amount to 10 registered dietitians, as well as a physician and a fitness influencer, to use their social media accounts to help blunt the WHO’s claims that aspartame, a mainstay of Diet Coke and other sodas, is ineffective for weight loss and ‘possibly carcinogenic.’ The campaign, which the beverage group acknowledged organizing, highlighted a little-known tactic the multibillion-dollar food and beverage industry is using to sway consumers faced with often-contradictory health messages about popular products.”

Texas Monthly: My Brief Career as a Paid Pro-Paxton Propagandist

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Texas Monthly: My Brief Career as a Paid Pro-Paxton Propagandist. “Before the start of his impeachment trial this week, pro-Paxton political forces were paying for influencers to post on social media in support of the state’s top legal authority, who faces sixteen counts ranging from dereliction of official duty to bribery and conspiracy. How do I know this? Because I signed up to be a social media influencer, and to my great surprise, I earned $50 for each of two posts.”

Leaf peepers beware: One of Vermont’s most photographed foliage spots closed to tourists (VT Digger)

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VT Digger: Leaf peepers beware: One of Vermont’s most photographed foliage spots closed to tourists. “Amid social media-induced traffic jams, the towns of Pomfret and Woodstock plan to close roads this fall leading to a popular foliage photo op. Pomfret’s picturesque Sleepy Hollow Farm has featured in films and magazines for years…. But town officials say that since the advent of social media, hundreds of cars and thousands of tourists now flock to the dirt road every fall.”

CBC: That feeling when your grandma becomes a social media star

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CBC: That feeling when your grandma becomes a social media star. “In one of her recent posts, Joan MacDonald twirls on a beach and smiles radiantly into the camera. In another, the 77-year-old exhales heavily as she squats under a weighted bar in a gym. Among the so-called ‘granfluencers’ on social media, the Cobourg, Ont., native is something of a heavy weight who says she’s still getting used to flexing her social media muscles and notes that ‘not in 1,000 years’ did she see herself becoming an influencer in her 70s.”

The Verge: Elon Musk paid for our attention, but the price to keep it is getting higher

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The Verge: Elon Musk paid for our attention, but the price to keep it is getting higher. “I see Elon Musk has pivoted from pretending he’s going to physically fight Mark Zuckerberg to pretending he is going to sue the Anti-Defamation League. Okay. There are people who still take Musk seriously, and I wish them well on their journey. This blog is for the rest of us.”

University of Kansas: Influential ‘Instavangelists’ Blur Line Between Religion And Social Media

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University of Kansas: Influential ‘Instavangelists’ Blur Line Between Religion And Social Media. “Social media has radically changed the way we do things, from communicating to purchasing to learning to voting. But according to a new article, it’s also transformed the way we define religion — particularly among women.”

PR Newswire: One in five social media users consider themselves an influencer or content creator

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PR Newswire: One in five social media users consider themselves an influencer or content creator (PRESS RELEASE). ” One in five (19%) social media users consider themselves to be content creators (10%) or influencers (9%), according to new Mintel research. This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators. Meanwhile, three-quarters (76%) of self-proclaimed influencers are living the social media dream by earning enough money from content creation and advertising to support themselves without other work.” That’s… not what I would have expected.

AFP: Oil firms pay Insta, TikTok influencers for ads

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AFP: Oil firms pay Insta, TikTok influencers for ads. “Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people. Young online celebrities best known for posting about video games, their dogs or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards and club cards.”

Texas Tribune: Gen Z influencers, quietly recruited by a company with deep GOP ties, rally to impeached Ken Paxton’s aid

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Texas Tribune: Gen Z influencers, quietly recruited by a company with deep GOP ties, rally to impeached Ken Paxton’s aid. “In late June, about a dozen conservative Gen Z influencers converged on Fort Worth for a few days of right-wing networking. They hit local night spots, posed for group photos and met a far-right Texas billionaire and Donald Trump’s former campaign chair. And then they took to social media to rally their many followers behind a new, controversial film about human trafficking before turning their support to impeached Texas Attorney General Ken Paxton.”

Teen Vogue: Illinois Just Passed the Country’s First Law Protecting Children of Influencers

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Teen Vogue: Illinois Just Passed the Country’s First Law Protecting Children of Influencers. “The bill was passed through the Illinois Senate unanimously in March and was signed into law On August 11. The Illinois law will ‘entitle influencers under the age of 16 to a percentage of earnings based on how often they appear on video blogs or online content,’ AP reports. The money must be held in a trust which the child can access when they turn 18. Currently, there are no laws that protect child influencers, or children whose parents post them online for monetary gain.”

The Next Web: Influencers have made social media a booming market for counterfeit goods, study finds

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The Next Web: Influencers have made social media a booming market for counterfeit goods, study finds. “After analysing surveys of 2,000 people in the UK, the study team found around 22% of consumers who are active on social media have bought counterfeits endorsed by influencers. The researchers believe it’s the first-ever estimate of its kind. They warn that counterfeiters are exploiting the popularity of influencers to peddle harmful products.”