The Atlantic: Custom Photo Filters Are the New Instagram Gold Mine. “‘Influencers’ are people who have established credibility in a specific realm or industry, and who leverage a social-media following to exert influence and, usually, make money. Scroll through many of their Instagram feeds, and you’ll begin to notice something: The photos all look vaguely the same. Maybe every image seems washed in pink, or the blues are all the same, or every image is just the right amount of faded. That’s not an accident, or an example of photographic mastery; it’s a preset.”
STAT News: As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up. “Anne Marie Ciccarella is not a doctor, though she spends a great deal of time with them. She’s not a researcher, though she routinely pores over scientific papers on cancer. And even though she spent most of her career at an accounting firm, she’s getting paid by drug companies for her opinions. Ciccarella is one of a growing number of people who have leveraged their experiences as patients and the loyal followings they’ve built on social media into a career, no matter how small their audience.”
New York Times, with your vocabulary word of the day: Meet the Plantfluencers. “‘I like plants, but I kill so many of them,’ said Mr. [Brayan] Poma, who wore a green hoodie and a goatee. ‘Maybe that’s why I find them so alluring.’ Mr. Poma is not the only millennial to feel that allure. Buoyed by Instagram, his generation’s obsession with houseplants is growing faster and more tenaciously than English ivy. Plant influencers, the horticultural stars of that medium, now have book deals, sponsors and hundreds of thousands of followers.”
New York Times: The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo). “By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.”
Tubefilter: Pet Influencers Can Command $15,000 Per Instagram Post, Says Top Animal Talent Manager. “While the top human influencers on Instagram can reportedly command as much as $1 million per sponsored post, our four-legged friends can also make a substantial living as pet influencers, says Loni Edwards, the founder of top animal talent management firm The Dog Agency.”
Mandatory: Interview | ‘The American Meme’ Exposes the Cost of Social Media Fame . “Award-winning filmmaker Bert Marcus‘ highly-anticipated social media documentary film The American Meme exposes the realities of social media fame and how the lines between reality and fiction are often blurred. The film sheds light on the highs and lows of social media and the effect it has on these ‘influencers,’ exploring the pressure behind the spotlight, and how followers, likes, and on-going attention affects their jobs, health, relationships, and more.” It’ll be on Netflix soon.
Northeastern University: Think You’re Getting Your Message Out On Twitter? This App Lets You Find Out For Sure.. “A new tool from Northeastern’s Center for Complex Network Research can identify Twitter users who are honing their ideas into tweets others want to share. The app boils an account down to a single number, called the Q-factor, to separate out users who are truly influential from those who are merely popular.”