RIP: The Uncanny Business of Dead Celebrity Endorsements on Social Media (TorrentFreak)

TorrentFreak: RIP: The Uncanny Business of Dead Celebrity Endorsements on Social Media. “The dead are more alive than ever. Thanks to social media and inherited ‘intellectual property rights,’ stars of the past enjoy digital immortality. Icons including Elvis, Marilyn Monroe, and John Lennon remain active on blue-checkmarked social media accounts that are often controlled by for-profit corporations, which don’t require a family tie to the deceased.”

Washington Post: Corporations are working with social media influencers to cancel-proof their racial justice initiatives

Washington Post: Corporations are working with social media influencers to cancel-proof their racial justice initiatives. “Advocating for racial allyship is not something corporate America has traditionally embraced. But the multiracial protests against police brutality last year prompted many companies to examine their role in combating systemic racism and pushing White Americans to reflect on their understanding of race and privilege — all while trying to increase market share. With every new well-meaning — or opportunistic, depending on the details — effort comes the potential for public and painful missteps.”

Tubefilter: Clubhouse Launches ‘Creator First’ Accelerator Program, Offering Monetization, Audience Growth, More

Tubefilter: Clubhouse Launches ‘Creator First’ Accelerator Program, Offering Monetization, Audience Growth, More. “Clubhouse, the trendy and oft-copied audio app that fosters discussions on myriad subjects in virtual rooms, and which is now valued at a reported $1 billion, has announced a slew of updates on its first anniversary. First, the company tweeted yesterday that it is launching an accelerator program for native creators called Clubhouse Creator First.”

CNN: Social media platforms are going to war for online talent

CNN: Social media platforms are going to war for online talent. “When Katerina Horwitz started out as a social media influencer in 2016, she didn’t earn much money beyond a handful of sponsored posts. A few years later, Horwitz and her husband Yinon quit their day jobs, started a joint Instagram account and got creative with monetizing their 400,000 followers, including selling their own photo filters and building an app that offers editing templates for Instagram Stories. But recently they’ve found a simpler revenue stream: earning money directly from social media companies.”

Fierce Biotech: Clinical trial firms tap social media ‘influencers’ for virtual trial recruitment drive

Fierce Biotech: Clinical trial firms tap social media ‘influencers’ for virtual trial recruitment drive. “As the hype around so-called siteless trials continues unabated, two trial tech firms are joining forces to tap social media influencers to help push more patients into studies. The pair: decentralized clinical research company Thread and trial recruitment firm CureClick. They say their new pact will allow sponsors and contract research organizations to ‘access the power of patient activist-driven crowdsourcing to improve recruitment’ in virtual trials.”

New York Times: For Creators, Everything Is for Sale

New York Times: For Creators, Everything Is for Sale. “A rash of new start-ups are making it easier for digital creators to monetize every aspect of their life — down to what they eat, who they hang out with and who they respond to on TikTok. Tens of millions of people around the globe consider themselves creators, and the creator economy represents the ‘fastest-growing type of small business,’ according to a 2020 report by the venture capital firm SignalFire.” The people described in this article seem more like influencers than creators.

Instagram-ready: Vietnamese influencer teaches art of posing (Agence France-Presse)

Agence France-Presse: Instagram-ready: Vietnamese influencer teaches art of posing. “How to smile, where to place a hand, which direction to face: young Vietnamese social media users are snapping up a popular influencer’s course on posing for the perfect photo. In communist Vietnam, where 70 percent of the population is under 35, the classes are particularly popular with young women. Instructor Pham Kieu Ly – who has hundreds of thousands of followers on Instagram and TikTok –set up the $130 course in Hanoi after women began asking her how to look their best in photos, largely for social media.”

Bringing saris back: the Indian social media influencers celebrating ‘six yards of freedom’ (South China Morning Post)

South China Morning Post: Bringing saris back: the Indian social media influencers celebrating ‘six yards of freedom’. “Eshna Kutty carries her clothes as effortlessly as she does her dance routines. She pirouettes to the popular Bollywood song ‘Genda Phool’ as she spins a hula hoop around her body, twirling it in the air, jumping through it and generally defying the laws of physics as she contorts her limbs through it. Eye-catching though the routine in the video clip is, it is not Kutty’s dance moves that have captured India’s attention, but what she is wearing. For, rather than her blue sports bra, sneakers and tights she is wearing a maroon sari.”

The New York Times: How Do Influencers Get Jobs? It’s Changing

The New York Times: How Do Influencers Get Jobs? It’s Changing. “The business of influence is professionalizing. Content creators are signing to major talent agencies. In February, SAG-AFTRA, the largest union in the entertainment industry, expanded coverage to people who make sponsored content. And now, a new service wants to make it easier for creators to apply to work with brands, and for companies to hire them.”

CNN Style: Influencers take to social media to stand against Asian hate crimes in the US

CNN Style: Influencers take to social media to stand against Asian hate crimes in the US. “Following a wave of anti-Asian hate crimes taking place in the US in recent weeks, prominent figures from across the fashion industry are coming together to voice their concern and condemn the violence. In the last 24 hours, influential voices such as Allure magazine’s editor-in-chief Michelle Lee and designer Phillip Lim have posted videos on Instagram to share their personal experiences of racism and to raise awareness using the hashtag #StopAsianHate.”

New York Times: TikTok Stars and Social Media Creators Can Now Join Hollywood’s Top Union

New York Times: TikTok Stars and Social Media Creators Can Now Join Hollywood’s Top Union. “The Screen Actors Guild-American Federation of Television and Radio Artists has approved an ‘influencer agreement’ that expands coverage and membership options to online content creators. (The term influencer is interchangeable with creator or content creator.) The terms will apply to individuals who are paid to advertise products on social media platforms.”

Tubefilter: 2021 Predictions For YouTube, feat. D’Angelo Wallace, Rebecca Zamolo, And Hank Green

Tubefilter: 2021 Predictions For YouTube, feat. D’Angelo Wallace, Rebecca Zamolo, And Hank Green. “For our last 2020 episode of Creator News—Tubefilter’s investigative series exploring issues that impact the entire creator community—we talked to OG YouTuber and VidCon founder Hank Green (3.33 million subscribers), popular family creator and Game Master Network founder Rebecca Zamolo (10 million), and rising star commentator D’Angelo Wallace (1.82 million) about what they experienced this year, and what they expect to see from creators, viewers, and platforms in 2021.”