Racked: The Best Influencers Are Babies

Racked: The Best Influencers Are Babies . “On Saturday, March 10, at the Hotel Bel-Air, Khloé Kardashian held her baby shower. The event — designed by Mindy Weiss, the most famous party planner in the world, and Jeff Leatham, the most famous florist in the world — was an explosion of pink: Guests entered the dining room under an enormous archway of roses to a room in which thousands of flowers cascaded from the ceiling and onto a bed of bright pink balloons. Topiaries in the shape of elephants and giraffes towered nearby. A neon sign had been constructed in Kris Jenner’s exact handwriting. Invitees included beauty moguls and supermodels and more than one Real Housewife. All in all, the baby shower was a fairly standard Kardashian-caliber event for such a momentous occasion in every way but one: It was sponsored by Amazon.”

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them. “The Kardashians aren’t the only ones able to make a career from posting on social media. A new wave of dogs, cats, monkeys — and even a possum — are fetching big bucks and wide followings as influencers on social media. Star pet talent agent Loni Edwards has a roster of unique clients include @realdiddykong, 2 monkeys with over a million Instagram followers; @hamlet_the_piggy, with over 300,000; and @itsmesesame, the rescue opossum with over 62,000; and @lionelthehog, who boasts over 130,000 followers.”

TechCrunch: A leaked look at Facebook’s search engine for influencer marketing

TechCrunch: A leaked look at Facebook’s search engine for influencer marketing. “Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals.”

Lithium Community: Sunsetting Klout

Lithium Community: Sunsetting Klout. “I’m writing to let you know that Lithium has made the decision to sunset the Klout service, effective May 25, 2018. Lithium is committed to providing you with the technology and services that will enable you to differentiate your customer experience. Our recent launch of Lithium Messaging is evidence of our focus on this mission. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machinelearning capabilities but Klout as a standalone service is not aligned with our long-term strategy.”

TechCrunch: Snapchat hosts first Creators Summit after years of neglect

TechCrunch: Snapchat hosts first Creators Summit after years of neglect . “Social media stars have always been treated like nobodies instead of VIPs on Snapchat. Despite pioneering the Stories and creative tools they love, the lack of support saw many drift to YouTube’s ad dollars and Instagram’s bigger audience. Now Snap CEO Evan Spiegel is finally stepping up to win back their favor and their content.”

Resource Magazine: New Documentary Reveals The Real Lives Of Social Media Stars

Resource Magazine: New Documentary Reveals The Real Lives Of Social Media Stars. “Ever wonder about the lives of social media stars, beyond the ‘life’ they construct for their followers? Me neither. Still, some people do, and The American Meme, a documentary set on revealing what life is really like for social media’s biggest names, just made its premiere at the Tribeca Film Festival.”

BuzzFeed: Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In

BuzzFeed: Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In. “In late February, an Instagram account called Viral Hippo posted a photo of a black square. There was nothing special about the photo, or the square, and certainly not the account that posted it. And yet within 24 hours, it amassed over 1,500 likes from a group that included a verified model followed by 296,000 people, a verified influencer followed by 228,000, a bunch of fitness coaches, some travel accounts, and various small businesses. ‘I really love this photo,’ one commented. The commenter wasn’t a bot; nor were any of the accounts that liked the black square. But their interest in it wasn’t genuine.”