The Big Smoke: Here’s how easy it is to become a fake Instagram celebrity

The Big Smoke: Here’s how easy it is to become a fake Instagram celebrity. “Marketing agency Mediakix conducted an investigation into the world of online fraudsters, creating two fake Instagram influencer accounts. One was a lifestyle and fashion focused Instagram model – ‘calibeachgirl310’ – the other, a travel photographer. To help create the perfect fake account, Mediakix hired a real person – a model in fact – and created the content through a one-day photo shoot. The second account, ‘wanderingggirl,’ however was created with nothing but stock images.”

Techweez: Uganda Wants to Register Social Media Influencers

Techweez: Uganda Wants to Register Social Media Influencers. “In Uganda, it is being reported that the communications regulator has directed that influencers with large commercialized online followings must register their activities for monitoring with the sate. They say that this scheme will charge these influencers a $20 fee and it is aimed to clamp down on immoral or prejudiced content.”

ZDNet: Fake influencer follower fraud to cost companies $1.3B in 2019

ZDNet: Fake influencer follower fraud to cost companies $1.3B in 2019. “The scale of fraud in the emerging influencer market is far higher than we realize, according to a new report. Globally, influencer marketing spend is up to $8.5 billion in 2019, and the industry is forecast to hit up to $10 billion in 2020, according to research by Mediakix.”

CNN: Dollar General has a new beauty brand for under $5 and it’s going viral

CNN: Dollar General has a new beauty brand for under $5 and it’s going viral. “Beauty video bloggers, or vloggers, hold a lot of sway over makeup brands. Vloggers have long used YouTube and Instagram to review makeup and skincare products and to give tutorials to their followers, which for some can be up in the millions. Experts and beginners alike tune in to learn techniques, tips and to see if new products on the market are worth buying. Dozens of Believe reviews on YouTube have already racked up hundreds of thousands of page views.”

The Daily Dot: Some influencers are upset over Instagram’s ‘like count ban’

The Daily Dot: Some influencers are upset over Instagram’s ‘like count ban’ . “A new Instagram “like count ban” is supposed to make the platform a healthier space, but it is drawing criticism from influencers who are fearful the change could negatively impact their bottom line. The feature–which is currently being tested in Australia, New Zealand, Japan, Italy, Ireland, and Brazil–hides the number of likes a post receives from everyone except the original poster. The move is likely in response to studies that found photo-sharing apps, like Instagram and Snapchat, have harmful effects on users’ self-esteem and mental health.”

CNN: Social influencers see stardom potential on LinkedIn and Pinterest

CNN: Social influencers see stardom potential on LinkedIn and Pinterest. “While on a sabbatical from work, Goldie Chan started taking videos of herself walking and talking about different topics, from the Wizarding World of Harry Potter to ridesharing and marketing. She posted them on LinkedIn. The hundreds of daily videos she shot on her smartphone in selfie mode helped her rack up over 4 million views and about 50,000 followers on the social network for professionals since 2017.”