Blooloop: Celebrity influencers and the Beyoncé effect – making museums cool

Blooloop: Celebrity influencers and the Beyoncé effect – making museums cool . “Celebrtiy influencers, from Beyoncé and Bowie to Brian Blessed and Winnie the Pooh are attracting new audiences to museums. Powered by social media, these famous faces are able to drive significant growth in attendance.”

The Real Deal: This beach club owner is taking a stand against influencers

The Real Deal: This beach club owner is taking a stand against influencers. “Gianluca Casaccia, the manager and co-owner of the White Banana Beach Club, posted on a message on Facebook dissuading influencers from reaching out to him: ‘We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers.” And we would like to suggest to try another way to eat, drink, or sleep for free. Or try to actually work.'”

BuzzFeed News: Being An Instagram Influencer Is Hard Work, So This Guy Made A Bot To Do It For Him

BuzzFeed News: Being An Instagram Influencer Is Hard Work, So This Guy Made A Bot To Do It For Him. “Behold the latest chapter in the dark art of social media influencing, which despite being widely plagued with bots and fake engagement, continues to attract real interest from marketers and businesses. [Chris] Buetti’s account has (at least some) real followers, but the influencing itself is being handled by some code rather than an eager personality. It’s a lifestyle brand generated by something that’s not alive.”

AdAge: Kidfluencers’ Rampant YouTube Marketing Is A Minefield For Google

AdAge: Kidfluencers’ Rampant YouTube Marketing Is A Minefield For Google. “Since it was founded in 2005, YouTube has operated beyond the reach of rules that govern advertising on traditional television. But the site has grown so large and influential that the days of light-touch regulation may soon be over. Kids’ programming is where the crackdown is most likely. The problem with sponsored content is that it’s not always clear what’s an ad. Kids are particularly vulnerable to being manipulated by paid clips that masquerade as legitimate content. On TV, the ground rules are clearer: Ads come when the show takes a break.”

CNET: Thanks to Instagram and YouTube, Muslim women are owning modest fashion

CNET: Thanks to Instagram and YouTube, Muslim women are owning modest fashion. “Instagram, Pinterest and YouTube have pushed modest fashion — a term used to describe less-revealing clothing — into mainstream consciousness. It’s a market looking to reap the benefits of Muslims’ spending power on clothing, which is expected to increase from $270 billion in 2017 to $361 billion by 2023, according to the State of the Global Islamic Economy.”

The Economic Times: Ahead of general elections, parties tap social media influencers

The Economic Times (India): Ahead of general elections, parties tap social media influencers. “Political parties are extensively tapping social media influencers — those with a sizeable fan base on platforms like Facebook, YouTube and Instagram — ahead of the elections to push their messages through subtle campaigns, advertisers and marketers said.”

Made In Chelsea’s Andy Jordan: Being an influencer made me ‘a puppet’ (BBC)

BBC: Made In Chelsea’s Andy Jordan: Being an influencer made me ‘a puppet’. “He was making money, but the constant selling took its toll on Andy. At the same time, he was starring in Made In Chelsea, a scripted show made to look like reality TV. ‘You just become a puppet… you’re literally like the packaging,’ he says. ‘I’d lost who I was because everything was directed by someone else.'”