JD Supra: UK Considers How to Tackle Trend of Social Media Influencers Promoting Counterfeit Products

JD Supra: UK Considers How to Tackle Trend of Social Media Influencers Promoting Counterfeit Products. “The United Kingdom’s intellectual property laws provide to rights owners important protections, which encourage creativity and drives the free market economy. However, changing attitudes around counterfeits, the growth of the digital economy, and the continued influence of social media have culminated in ever-increasing violations of such rights, potentially resulting in direct harm to the market, stalled development, and the undermining of public welfare. More recently, influencers have come under scrutiny for facilitating trade in counterfeit products.”

Dissection by TikTok: Johnny Depp, Amber Heard trial posts are making accidental influencers out of some, targets out of others (CNN)

CNN: Dissection by TikTok: Johnny Depp, Amber Heard trial posts are making accidental influencers out of some, targets out of others. “Sophie Doggett, whose TikTok was previously populated by videos on everyday things such as herself or her pets, posted to her TikTok account on April 25 a clip of Heard’s lawyer asking a question of a witness and then immediately objecting to the response. It is one of many moments in the trial that has been seized upon by people like Doggett, as clips of testimony and references to the case have pervaded TikTok in a way that no trial has before…. Doggett, who paired the clip to playful music, said she gained 30,000 followers seemingly overnight from the post which has, to date, been viewed more than 5 million times.”

Ukraine war: The stolen faces used to promote Vladimir Putin (BBC)

BBC: Ukraine war: The stolen faces used to promote Vladimir Putin. “Indian influencer ER Yamini has never tweeted in her life – she prefers to cultivate her big fan bases on Instagram and YouTube. But in early March, a Twitter account using her picture tweeted: ‘#IStandWithPutin. True Friendship’ accompanied by a video showing two men hugging – one representing India, the other, Russia. Yamini says she doesn’t support either country in the Russia-Ukraine war, and worries about her fans.”

BuzzFeed News: Some of the Most Viral “Pro-Choice” Instagram Content is Coming From Mormon Bloggers

BuzzFeed News: Some of the Most Viral “Pro-Choice” Instagram Content is Coming From Mormon Bloggers. “Mormon influencers are some of the most followed, analyzed, and discussed creators in the social media space. Some have been speaking out all week about the Supreme Court news, and many are standing up for a pregnant person’s right to choose.”

BuzzFeed News: Male Fashion Influencers Are Saving Basic Men Everywhere

BuzzFeed News: Male Fashion Influencers Are Saving Basic Men Everywhere. “There’s a growing niche of TikTok guys who show their peers how to elevate their style. Take Ethan Glenn. Glenn posts his outfits, hauls, and sponcon for an audience of over 300,000. This isn’t groundbreaking content. But considering that a whopping 84% of influencers doing sponcon on Instagram are women, it’s noteworthy that more guys are finally getting in the game. After years of women running the fashion show online, it turns out that men want to be influenced too.”

NPR: How one book influencer championing Black authors is changing publishing

NPR: How one book influencer championing Black authors is changing publishing. “[Cree] Myles first partnered with Penguin Random House last year, when she organized a read-a-thon called Black Like We Never Left featuring works by Toni Morrison. The late, heralded, Pulitzer and Nobel-prize winning author was published by Knopf, a division of Penguin Random House. A few months later Penguin Random House offered Myles a job curating an Instagram platform centered on Black books.”

American Banker: Banks bid for viral fame with videos and influencers on Instagram

American Banker: Banks bid for viral fame with videos and influencers on Instagram. “Bankers across the country are capitalizing on the social media channel. Dunroe, a social media analytics company, tracks more than 1,400 institutions insured by the Federal Deposit Insurance Corp. on Instagram, which CEO Cameron MacNiven says he expects is close to comprehensive. But banks continue to add accounts and to use videos and influencers to boost brand awareness among Instagram’s billion-plus monthly users.”

NBC News: Young influencers are being offered cheap procedures in return for promotion. They say it’s coming at a cost.

NBC News: Young influencers are being offered cheap procedures in return for promotion. They say it’s coming at a cost.. “From Botox to breast implants, medical providers have turned to social media for a new kind of personalized advertising that comes directly from influencers. And in the growing industry of cosmetic providers, there are few to no rules when it comes to advertising body modifications, which opens the door to offering teenagers free, unlimited cosmetic procedures. NBC News spoke with 12 social media personalities with audiences ranging from under 100,000 to more than 10 million followers who detailed how they feel pushed to look perfect in real life and online.”

MedicineNet: Who Are the New ‘Patient Influencers’ on Social Media?

MedicineNet: Who Are the New ‘Patient Influencers’ on Social Media?. “Patient influencers like [Gem] Hubbard fill social media these days, and a new report says pharmaceutical companies and medical device manufacturers view them as an increasingly popular direct-to-consumer marketing tool. These patient influencers share their stories in online health forums and on social media, using their personal experiences to help inform and educate others.”

CBS News: China discreetly paid for U.S. social media influencers to tout Beijing Winter Olympics

CBS News: China discreetly paid for U.S. social media influencers to tout Beijing Winter Olympics. “The social media posts fanned across a variety of popular Instagram and TikTok accounts that have a combined following of 5 million people who follow their videos, photos and content about travel destinations, sports, fashion and women’s issues. The Chinese Consulate in New York paid $300,000 to New Jersey-based firm Vippi Media to recruit the influencers. The posts were not properly labeled as ads in the way that TikTok and Instagram requires.”

Travel+Leisure: This Airline Made for Social Media Influencers Is Taking Creators to Coachella — How to Snag a Ticket

Travel+Leisure: This Airline Made for Social Media Influencers Is Taking Creators to Coachella — How to Snag a Ticket. “It’s all about the likes for this new airline, which is designed to fly social media influencers to the most Instagram-friendly events throughout the country. Willa Air — which was launched by Willa, a payment platform for freelancers — is offering influencers free tickets on a private jet along with enviable perks for those who apply. And its inaugural flight is to — appropriately — Coachella.”

BuzzFeed News: YouTube Is Facing An Identity Crisis As Its Creators Burn Out

BuzzFeed News: YouTube Is Facing An Identity Crisis As Its Creators Burn Out. “In the latter half of the 2010s, to be a prominent YouTuber was to consistently push the envelope of what you could create without getting banned, chasing the glorious high of a video that would get tens of millions, or even hundreds of millions of views. YouTube financially rewarded creators who went viral. So creators pushed themselves to do bigger stunts, pull off weirder or more outrageous pranks, and became embroiled in seemingly constant hostile feuds with one another. This created one of the most toxic cultures on the internet.”

Vice: Russian Oligarchs Keep Getting Screwed Over by Yacht Selfies

Vice: Russian Oligarchs Keep Getting Screwed Over by Yacht Selfies. “Partying can be dangerous in the age of Instagram. Ask any oligarch. Their decades of fancy living at the highest possible level of luxury have turned out to be enormously useful for investigators tracking down the assets of Russia’s sanctioned elite. That’s because, in multiple cases, a few careless Instagram posts have blown up the best defense for their secret empires: Anonymity.”