NBC News: How social media has changed in the past decade, according to its influencers. “As 2019 comes to a close, NBC News spoke with some of the people who helped shape the digital space as we know it, including meme makers, YouTube stars, viral celebrities and internet critics, many of whom have asked to be identified by the names they use online because of privacy concerns.”
Men’s Health: These Influencers Unwittingly Promoted Literal Poison to Their Instagram Followers. “This week, Irish performer and satirist Blindboy Boatclub decided to test out just how uncritical some influencers are of the products they flog on their platforms. In a segment of his BBC program Blindboy Undestroys the World, he selected three British celebrities who got their break on reality TV before making the natural progression to Instagram personalities: Zara Holland from the dating phenomenon Love Island, and Mike Hassini and Lauren Goodger from structured reality show The Only Way Is Essex. Each of these influencers with a fictitious product: a beverage called Cyanora, which included packaging prominently featuring an unusual ingredient: hydrogen cyanide.”
Fashionista: Is It Even Possible To Be A Sustainable Influencer?. “A small yet growing contingent of sustainable fashion influencers are questioning if ‘merching’ runs counter to their social and environmental ethos. Some, like [Ellie] Hughes, are shunning brands for their own closets or thrift-store finds. Others, like writer-stylist Aja Barber (@ajabarber), derive their revenue primarily through membership-based platforms like Patreon, where fans can donate to access exclusive content. One influencer, Hannah Neumann (formerly @lifestylejustice), even quit Instagram to establish a fair-trade factory in the Philippines. More may be wrestling with the cognitive dissonance of touting clothing or shoes people don’t necessarily need, even if they don’t talk about it.”
CNET: Taylor Swift is still the most influential person on Twitter in 2019. “It’s hardly a surprising result given that Swift came out on top last year, even though she only tweeted 13 times in total. This year she’s seriously upped her Twitter game, crossposting almost everything to Twitter that she also posts on Instagram and Tumblr — her favored social media platform.”
Digital Trends: Instagram bans influencers from promoting tobacco and vaping in branded content. “Social media influencers on Instagram aren’t allowed to promote vaping, tobacco products, or weapons anymore as part of newly updated rules on the platform. Facebook-owned Instagram announced on Wednesday that branded posts promoting any of those goods are no longer allowed on either social media platform.”
MEL Magazine: Inside the Outrageously Prestigious World of Falcon Influencers. “Falcon fever isn’t limited to the Middle East, though. Humanity’s fascination with the majestic, enigmatic birds has been resuscitated all over the globe. In the U.S. and U.K., a renewed interest in falcon hunting (not racing) has doubled the price of some raptors, increased the number of people applying for hard-to-get falconry licenses, and bizarrely, spawned the creation of a number of minor Instagram celebrities who drum up interest in the ancient pastime with flashy photos and heartwarming stories of interspecies friendship.” My jaw had dropped by the third paragraph of this article. I finally scraped it up and put it back on my face by the end. What a read. The last bit is somewhat icky and you should probably skip if you prefer rabbits to falcons.
Mashable: Influencers urge young people to vote in UK election to ‘cancel the haters’ . “The ‘snowflakes’ of the United Kingdom have something to say: get out and vote. High-profile influencers have teamed up to create a video urging young people to exercise their democratic right in the General Election on Dec. 12.”