Washington Post: Instagram now has its own version of YouTube. “Social media network Instagram made a more aggressive push into the “media” side of its business Wednesday, hosting a splashy launch for a new service for long-form video called IGTV. Several celebrities with prominent social media accounts joined Instagram chief executive Kevin Systrom to kick off the new platform. The launch party, in true tech industry fashion, featured colored lights, loud music and photoworthy scenes set in the alcoves of a former Honda dealership — located steps away from a homeless encampment in the heart of San Francisco.”
Search Engine Journal: Instagram Decides Not to Alert Users When Screenshots Are Taken. “Instagram confirmed it has decided against the idea of alerting users when a screenshot is taken of their story. Back in February I reported that this feature was spotted in testing, which was based on information posted by multiple users on Twitter.”
National Park Foundation: National Park Foundation Announces Pic Your Park Instagram Contest. “A new Instagram contest launched by the National Park Foundation, the official nonprofit partner of the National Park Service, is inviting park goers – amateur and experienced – to submit pictures of themselves in national parks for the chance to win a variety of prizes. The contest, called Pic Your Park, is open now through September 28.”
Dezeen: Instagram design guide shows architects how to create “a visual sense of amazement”. “Architects should make Instagram-friendly elements a central part of their designs for hotels, bars and restaurants to boost their chances of success, according to a new report. Created by Australian studio Vale Architects, the Instagram Design Guide says that the image-sharing platform now plays a key role in the success of hospitality projects.” Rarely have I read a story and felt so conflicted.
Quartz: Quitting Instagram taught me how to truly experience and document my life again. “I was born in 1996, making me one of the older members of GenZ, or ‘iGen’—a generation defined by (and often critiqued for) its dependency on smartphones and the internet. I joined Facebook and Instagram in high school, and the platforms have had a huge influence on my life’s social dynamics since then—so much so, that quitting one of them forced me to relearn how to authentically experience my life offline.”
The Atlantic: How Instagram Threads Became the WikiHow for Gen Z. “When Sophie, a 13-year-old in Arizona, began eighth grade last year, she wanted to start things off on the right foot. Instead of picking up the latest issue of Teen Vogue or googling around for advice, she reached for her phone and followed a slew of ‘thread’ accounts on Instagram.”
Instagram plans to launch Snapchat Discover-style video hub . “Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution. Instagram has been meeting with popular social media stars and content publishers to find out how their video channels elsewhere would work within its app. It’s also lining up launch partners for an announcement of the long-form video effort tentatively scheduled for June 20th.” I mentioned Instagram possibly opening to hour-long videos but this looks like a full on video blitz.