Mixmag: How Instagram is changing the design of clubs and festivals

Mixmag: How Instagram is changing the design of clubs and festivals. “It would be simplistic to put Instagram forward as a reason that ‘ravebox’ clubs, built on the traditional model of sensory deprivation rather than epic visual spectacle, have been in decline for the last decade, while – in the UK for example – epic, ‘tabula rasa’-style venues like Printworks and The Warehouse Project attract huge numbers. Not when there are factors like greedy developers, rising overheads and other changing habits to take into account. But when the ‘traditional’ club space, all sensory deprivation and communal experience, doesn’t fit the needs of much of the audience, it’s almost certainly a factor.”