MarketWatch: YouTube kid influencers are marketing junk food from McDonald’s, Coke and others to children

MarketWatch: YouTube kid influencers are marketing junk food from McDonald’s, Coke and others to children. “Kid influencers are marketing junk food and sugary drinks to billions of viewers through product placement, a new study published in the journal Pediatrics found. Researchers analyzed 418 YouTube videos from the five most-watched kid influencers on the platform in 2019 and found that of the 179 videos that featured food or drinks, about 90% promoted unhealthy branded items like fast food.”

The Conversation: Social media platforms need to do more to stop junk food marketers targeting children

The Conversation: Social media platforms need to do more to stop junk food marketers targeting children. “Globally, we’ve seen persistent calls to protect children from exposure to the marketing of unhealthy food and drinks. This recognises the harmful effects of junk food marketing on children. While some governments have adopted legislation to restrict kids’ exposure to the marketing of unhealthy foods, these laws typically don’t apply to social media.”

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok. “As any parent, teacher, or sentient adult knows, teenagers spend a lot of time staring at their phones. (Actually, we all do.) Much of that screen time is spent on social media: Facebook, Instagram, Twitter, Snapchat, TikTok, and a host of other apps teens use that baffle the rest of us. While they’re using those social networking platforms, teens are exposed to marketing from food brands. And many of those food brands, new research shows, aren’t healthy.”