Dartmouth University: K-Pop Fans Helped COVID-19 Public Health Messaging Go Viral
Dartmouth University: K-Pop Fans Helped COVID-19 Public Health Messaging Go Viral. “When health officials and agencies such as Tedros leveraged entertainment groups like ‘#BTS’ into their public health messages on COVID-19, this generated 111 times more virality or retweets, according to a new Dartmouth-led study.”