AP: Experts: Spy used AI-generated face to connect with targets. “Katie Jones sure seemed plugged into Washington’s political scene. The 30-something redhead boasted a job at a top think tank and a who’s-who network of pundits and experts, from the centrist Brookings Institution to the right-wing Heritage Foundation. She was connected to a deputy assistant secretary of state, a senior aide to a senator and the economist Paul Winfree, who is being considered for a seat on the Federal Reserve. But Katie Jones doesn’t exist, The Associated Press has determined.”
LinkedIn: New Features To Help You Start Conversations and Build Community on LinkedIn. “Every day, millions of people and companies are talking on LinkedIn: helping each other to find new opportunities, discussing the latest news that affects their jobs and careers, and sharing their own ideas and experiences with others. We’re always working on new and better ways to help you talk with each other and wanted to share some of the latest.”
How-To Geek: Fake LinkedIn Profiles Are Impossible to Detect. “Don’t trust everything you see on LinkedIn. We created a fake LinkedIn profile with a fake job at a real company. Our fake profile garnered the attention of a Google recruiter and gained over 170 connections and 100 skill endorsements. Everyone is talking about fake accounts on Facebook and fake followers on Twitter. LinkedIn hasn’t been part of the conversation, but Microsoft’s social network also has a big problem.”
Search Engine Journal: LinkedIn Users Can View All Sponsored Content From the Past 6 Months . “LinkedIn pages will soon feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months. The company says this change is being made in an effort to bring even greater transparency to ads on LinkedIn.”
Military Times: LinkedIn expands its free program for military spouses — adding Coast Guard, caregivers, families of the fallen. “LinkedIn, the social media network for professionals, is bringing Coast Guard spouses, families of the fallen and caregivers for veterans into the pool of those eligible for free access to its Premium program.”
Search Engine Journal: LinkedIn is Testing a New Services Section in User Profiles . “LinkedIn is working on a new addition to profiles which lets users display a list of services they offer. The feature is currently in testing and was discovered by none other than Jane Manchun Wong.”
Search Engine Land: SEO guide to optimizing your LinkedIn profile for more connections, better leads. “With LinkedIn optimization, you will build connections with some of the best and brightest in your industry and attract your ideal clients directly to your profile and inbox. From profile optimization and SEO to content posting and engagement, this guide covers everything you need in order to turn your LinkedIn profile into a brand-building, lead-generating machine.” Cheesy intro gives way to a detailed, useful deep dive.