Search Engine Land: LinkedIn just released 3 new features for pages. “LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in.”
Search Engine Journal: LinkedIn + GitHub Launch 40+ Free Courses. “LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The courses combine educational videos from LinkedIn with GitHub Codespaces, and cover today’s most popular programming languages.” The courses are free until the end of February.
CNBC: Sharing your layoff on LinkedIn isn’t an ‘act of shame’ anymore—and it could be a smart career move. “Spend any amount of time on LinkedIn these days and you’ll see workers are increasingly leveraging the platform to announce their layoffs — just as quickly as they’d announce a new job or promotion. The vulnerability is ‘tremendous’ to see, says Albert Ko, the director of sales at AngelList Talent who’s been through five rounds of layoffs in his 15-year career (including two where he lost his job).”
Krebs on Security: Battle with Bots Prompts Mass Purge of Amazon, Apple Employee Accounts on LinkedIn. “On October 10, 2022, there were 576,562 LinkedIn accounts that listed their current employer as Apple Inc. The next day, half of those profiles no longer existed. A similarly dramatic drop in the number of LinkedIn profiles claiming employment at Amazon comes as LinkedIn is struggling to combat a significant uptick in the creation of fake employee accounts that pair AI-generated profile photos with text lifted from legitimate users.”
MakeUseOf: How to Find and Join Groups or Communities on LinkedIn. “If you’re not utilizing groups and communities on the platform, and you don’t belong to any, it might be time to take a look at what’s out there. We’ll show you how to make the most out of LinkedIn’s groups and communities so that you can start networking in a whole new way.”
Krebs on Security: Glut of Fake LinkedIn Profiles Pits HR Against the Bots. “A recent proliferation of phony executive profiles on LinkedIn is creating something of an identity crisis for the business networking site, and for companies that rely on it to hire and screen prospective employees. The fabricated LinkedIn identities — which pair AI-generated profile photos with text lifted from legitimate accounts — are creating major headaches for corporate HR departments and for those managing invite-only LinkedIn groups.”
New York Times: How LinkedIn Became a Place to Overshare. “Since the start of the pandemic, as office workers missed in-person interactions with colleagues, many people turned to LinkedIn to help make up for what they had lost. They started talking about more than just work. The boundaries between office and home lives became blurrier than ever. As personal circumstances bled into workdays, people felt emboldened to share with their professional peers — and found interested audiences both in and beyond their networks.”
Stanford News: The real strength of weak ties. “A team of researchers from Stanford, MIT, Harvard, and LinkedIn recently conducted the largest experimental study to date on the impact of digital job sites on the labor market and found that weaker social connections have a greater beneficial effect on job mobility than stronger ties.”
Search Engine Journal: LinkedIn Improves Search Results For Posts. “Search results for posts were previously served by two indexes – one for posts in LinkedIn’s main feed and one for articles. The complex nature made it difficult to build upon, so LinkedIn decided to decouple the two indexes. LinkedIn reveals the entire process in excruciating detail in a new blog post.”
Search Engine Journal: LinkedIn Tests New Human Curated Discover Feed. “LinkedIn is testing a different take on a Discover feed — a new mobile app section with content curated by humans rather than algorithms. Similar to other discovery-based feeds, a dedicated tab in the LinkedIn app will house content published by accounts outside your network.”
Bleeping Computer: LinkedIn phishing target employees managing Facebook Ad Accounts. “A new phishing campaign codenamed ‘Ducktail’ is underway, targeting professionals on LinkedIn to take over Facebook business accounts that manage advertising for the company.”
CNBC: FBI says fraud on LinkedIn a ‘significant threat’ to platform and consumers. “Fraudsters who exploit LinkedIn to lure users into cryptocurrency investment schemes pose a ‘significant threat’ to the platform and consumers, according to Sean Ragan, the FBI’s special agent in charge of the San Francisco and Sacramento, California, field offices.”
Search Engine Land: The LinkedIn Funny emoji is here. “LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at some point in the last couple of hours.”
Search Engine Land: 5 new tools for LinkedIn creators to get more followers, visibility. “LinkedIn today announced new tools and features that should help make creators more visible, discoverable, and followable. You must have Creator Mode turned on and a public profile to access these features.”
Search Engine Journal: LinkedIn Expands Audio Events To All Users. “LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to the success of apps like Clubhouse, and features like Twitter Spaces.”
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