Search Engine Land: Google publishes new link best practices. “Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been [expanded]…”
Pew (PEW PEW PEW PEW PEW!): Links shared by prominent accounts on Twitter differ widely from those shared on alternative social media. “Established social media sites such as Facebook and Twitter differ in key ways from alternative social media sites such as Parler and Truth Social, a recent Pew Research Center study found. And these differences extend to the kinds of links that are shared by prominent accounts on each type of social media site, according to a new Center analysis.”
Mashable: How to make a Linktree for your Instagram. “Instagram limits users to only one link in their bio, which can be a problem for content creators, and pretty much anyone who might want their followers to visit more than one link. The usual solution — updating your bio every time you have a new link to share — can be time-consuming. Linktree is a tool that helps you share all your links with your followers.”
Gadget Hacks: Quickly View Every Link You’ve Ever Opened on Your Instagram Account. “Where you tapped the link from doesn’t matter — it could have been from somebody’s bio on their profile, a sponsored post or story, or even a private direct message someone sent you. It will all show up in your history. To find a particular link, you can browse the hidden list of links and open it. And if you’re uncomfortable with Instagram saving a history of all your opened links, you can clear a specific link or the entire log.”
Gizmodo: How to Take Control of Where Every Link on Your Phone or Computer Opens Up. “Links make the digital world go round—links to your Twitter profile or the daily headlines or a file stored in the cloud. Being able to manage those links and open them more efficiently can be a bigger time-saver in your day than you might think… and so we’re going to outline how you can take more control over your links on mobile and desktop.”
Chrome Story: Chrome will Soon Let You Share Link to Specific Word or Sentence on a Page. “When you share a YouTube video, you now have an option to create a link that will start the video at a specific spot. For example, if you want your friend start playing the video at two minutes mark, you can create a link for that specific spot. Now, imagine you are sharing a link to a web page. There is one specific sentence or paragraph that you want your friend to read. The page does not have any anchor links. What will you do?”
Social Media Explorer: The Ultimate Guide to Link Building. “Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put NinjaOutreach on the map. So in this competitor link building guide, we will share the steps we took to acquire those relevant, quality links, coupled with real data from some of our own link building campaigns.” I am not into SEO or link building or any of that stuff, but I couldn’t ignore this article – it was just too extensive. Very good.
Yay! From Search Engine Roundtable: Google Calls Out Sites With Taboola Or Outbrain Links. “Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should ‘think twice’ about placing taboola or outbrain links on your site.” It isn’t clear this is an official Google position, but it’s good to see that SOMEONE affiliated with Google feels like this.
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