Tubefilter: UFC Signs 3-Show Deal With Facebook Watch, Aiming To Promote Its PPV Matches. “UFC is trying to boost its number of pay-per-viewers by investing in Facebook content. The mixed martial arts organization has signed a deal to produce three exclusive shows for Facebook Watch over the next year, Variety reports. All three shows will tie into UFC events, the majority of which are pay-per-view matches.”
Tubefilter: YouTube To Stream Coachella For 10th Year Running, Announces Doc About Festival. “YouTube, which has long streamed coverage of Coachella — the trendy music festival that has become a buzzy scene for influencers and marketers alike — has created a documentary about the event. Titled Coachella: 20 Years In The Desert, the YouTube Originals film is slated to premiere on March 31 — roughly a week ahead of the annual event, which kicks off on April 10. The film will discuss how the festival was shaped, with never-before-seen footage, artist interviews, and more. It will feature performances from Billie Eilish, Kanye West, Daft Punk, BlackPink, the Pixies, Bjork, Madonna, Radiohead, and more.”
Washington Post: Livestreams are the new telethons, and they’re raising millions for charities. “In the 1970s and ’80s, mass media fundraising revolved around the telethon. Millions tuned in to watch Jerry Lewis and others emcee the events, as celebrities performed on camera and answered phone calls, all to raise money for a charitable cause. Since then, the event has evolved, and telethons have taken on a modern, digital-first form thanks to video games.”
StreamElements: State of the Stream 2019: Platform Wars, the New King of Streaming, Most Watched Game and More!. “StreamElements State of the Stream report covers all of the big streaming trends of 2019, such as which live streaming service is winning the platform wars (spoiler: they all are), did talent acquisitions make a difference (not yet), who is the top streamer, which games dominated the charts, the rising popularity of Dungeons & Dragons (no, you haven’t been transported back to the 80’s), and so much more.”
TechCrunch: Will audio livestreaming take off in America?. “For many podcast listeners, following their favorite shows is a solitary experience. A recent survey of 2,000 users by the University of Florida College of Journalism and Communications found they listened to podcasts most often at home, during commutes or while exercising. Over the past couple of years, however, a new trend, audio livestreaming, has taken off in China. The medium is basically a combination of podcasting and talk radio, with mobile apps enabling interactive features like live chats with other listeners, call-in requests and emoji reactions.”
Mashable: The unknown Twitch streamers to watch when you can’t sleep. “Not too long ago, I lost my mother to brain cancer. And with that, I lost the last tenuous threads that tethered me, albeit incredibly briefly, to the dream world. I’m sure you can imagine how grief mixed with exhaustion might play out healthwise. I’d check the clock. Note that it was about the time I should be slipping into my sheets, and, instead, turn on my PS4 Pro, fire up the Twitch app and browse through what used to be known as the IRL category — it’s now been rebranded as Just Chatting, which, ugh, that name. But it’s essentially the same: Streamers share their real lives from either the outside world or the inside of their homes. I’d then scroll alllll theeee waaaaay to the bottom of the list and select whichever streamer’s thumbnail struck a chord with me.” Sweet and poignant.
The Conversation: On the Battle of Seattle’s 20th anniversary, let’s remember the Aussie coders who created live sharing. “Today, online publishing allows multiple people to post text and multimedia content simultaneously to websites in real time, and have others comment on posts. But this format, used on sites like Facebook and Twitter, was first conceptualised, coded and adopted by a handful of Sydney-based activists back in the 1990s. These individuals were pioneers in kickstarting the digital disruption of mainstream media, and their actions enabled the world to openly and easily share content online.”