New-to-me, from KWTX: First Texas Black Business Week observance begins. “The first observance of Texas Black Business Week got underway Monday, coinciding with Black History Month, and its creator hopes the event becomes just as widespread by offering minority business owners a chance in the spotlight. ‘This is the beginning of what is to come in the state of Texas,’ says Ronnie Russell. He is the creator of Texas Black Pages, an online database of black-owned businesses.” The Web site is available at http://www.texasblackpages.com/ , and I hope you appreciate me looking it up because now I’m hungry for Ava’s Caribbean Restaurant and it’s two in the morning.
Search Engine Journal: How to Completely Optimize Your Google My Business Listing. “To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing. And for good reason.”
Search Engine Land: Massive fake review attack has big impact on small businesses. “The Local SEO community was recently plagued with a massive fake review attack that impacted small businesses globally. A collection of 37 profiles left over 3 million fake 4-star ratings. By the time Google removed them all about five days later, the average profile had left over 81,000 ratings for various businesses.”
Business Insider: Google is updating Maps — and positioning it as a B2C app . “Google launched a slew of new features in its Google My Business app last week in an effort to help businesses better engage with consumers through Google Maps.”
CNET: Google Maps lets you follow businesses to monitor events, offers. “Google Maps is making it easier to keep up with your favorite retailers with a Facebook-style follow feature. You can search for a business you want to keep an eye on and tap the ‘Follow’ button to prompt events, offers and other updates to show up in the ‘For you’ tab. For example, it’ll show you when your regular coffee shop gets a new blend or your favorite clothing store has a sale.”
Techdirt: CEO Gets Nine Months In Prison For Forging Court Documents Ordering Google To Delist Negative Reviews. “Fake court orders have landed a businessman real jail time. Michael Arnstein, CEO of Natural Sapphire Company, pled guilty last year to forging court orders he sent to Google to delist negative reviews. This was apparently the lesson Arnstein learned from his single, successful defamation suit: it’s cheaper and easier to forge documents than jump through judicial hoops for several months to achieve the same ends.”
Miami. com: An underground homemade food market is thriving in Miami — thanks to social media. “The underground business of homemade cooking is thriving in Miami — and it’s thanks to the social media gray market. Craigslist, OfferUp, Letgo and Facebook Marketplace are just a few of the local sites and apps where South Floridians can get their fixes of regional specialties, be it Guatemalan espumillas or Italian tiramisu.”