CNET: Google Maps lets you follow businesses to monitor events, offers. “Google Maps is making it easier to keep up with your favorite retailers with a Facebook-style follow feature. You can search for a business you want to keep an eye on and tap the ‘Follow’ button to prompt events, offers and other updates to show up in the ‘For you’ tab. For example, it’ll show you when your regular coffee shop gets a new blend or your favorite clothing store has a sale.”
Techdirt: CEO Gets Nine Months In Prison For Forging Court Documents Ordering Google To Delist Negative Reviews. “Fake court orders have landed a businessman real jail time. Michael Arnstein, CEO of Natural Sapphire Company, pled guilty last year to forging court orders he sent to Google to delist negative reviews. This was apparently the lesson Arnstein learned from his single, successful defamation suit: it’s cheaper and easier to forge documents than jump through judicial hoops for several months to achieve the same ends.”
Miami. com: An underground homemade food market is thriving in Miami — thanks to social media. “The underground business of homemade cooking is thriving in Miami — and it’s thanks to the social media gray market. Craigslist, OfferUp, Letgo and Facebook Marketplace are just a few of the local sites and apps where South Floridians can get their fixes of regional specialties, be it Guatemalan espumillas or Italian tiramisu.”
EurekAlert: Social media data used to predict retail failure . “Researchers have used a combination of social media and transport data to predict the likelihood that a given retail business will succeed or fail. Using information from ten different cities around the world, the researchers, led by the University of Cambridge, have developed a model that can predict with 80% accuracy whether a new business will fail within six months.”
CTV News: With grid now crowdsourced, digital maps can steer you wrong. “For centuries, people have relied on maps to figure out where they are and where they’re going. But today’s digital maps — seemingly more precise than ever –aren’t always as dependable as they appear.”
MakeUseOf: Useful Tools to Help You Unfollow Non-Followers on Twitter. “Twitter has become a hotbed of social media activity in recent years. Some of it good and some of it not so much. Like all social media, keeping tabs on those who follow you, as well as those you follow, is essential for getting the most out of your experience. Since Twitter has limits on how many people you can follow, you want to make sure you are following the best people. If you are on the platform for business and require many followers, you need to clear out your followers list.” I wouldn’t use any of these, but I can see if you’re a business and looking for engagement that it would be a strategy to not follow non-followers.
Marketing Land: Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins. “Pinterest is making Shop the Look Pins, a free product-tagging tool for fashion and home decor Pins, available to anyone with a business account.”