Neowin: WhatsApp Business app gains catalog feature to help small firms. “In order to make small firms sell goods more easily, WhatsApp has added a new feature to its WhatsApp Business app called catalogs. Catalogs are accessible via a business’s profile page and users can scroll through the different products to see a description and price. This will cut out the need for back and forward messaging between customers and businesses.”
Washington Post: D.C.’s Black Broadway is gone. A Georgetown professor wants to remind U Street newcomers of its history.. “[Professor Ananya] Chakravarti convened a team of students, community members and experts to assemble a digital collection of U Street history that, she hopes, will make the area’s rich past easier to access and understand. She calls it ‘community-based historical preservation.'”
Google Blog: Meet the most loved restaurants on Google. “Are you on the hunt for the best deep dish pizza in Chicago? Or fresh guava pastries in Los Angeles? Now we have a list for that! To help you hunt down the greatest places to eat or drink in town, we started the Local Favorites lists. These lists highlight the most loved restaurants in Chicago, Los Angeles, and New York City.”
Curbed New York, and new-to-me: The future of the bodega is clear. “Michael Silber, a designer and artist who has lived in Brooklyn for 15 years, runs Deli Grossery, a digital archive of New York’s unique small businesses. To date, he has photographed and mapped over 1,750 bodegas throughout the boroughs. When he started the project in 2014, his goal ‘was to capture the most outlandish and inventive photoshop collages [he] could find… posters that combined giant sweaty sandwiches, New York cityscapes, and watermarked stock photos.’ But things have changed in the past five years.”
Search Engine Journal: A 50-Point Audit for Getting Started with Local SEO. “Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack.” VERY thorough. If you have any kind of physical presence that requires a listing on Google Maps, I recommend you at least read through this list.
Search Engine Journal: LinkedIn Rolls Out 3 New Features for Company Pages . “LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages.”
Search Engine Journal: A Complete Guide to Google Maps Marketing. “Google Maps marketing is simply the optimization of your business presence on Google Maps. The goal is simple: by ranking higher in search, you have an opportunity to significantly increase your business. The better your profile optimization, the better your chances are for showing up in a Google Maps search for your business type in your area.” A good outline for the major steps you need to take.