Knowledge@Wharton: How a Twitter Audience of One Can Drive Business. “Every day, another political battle overtakes Twitter. It becomes the top trend, triggers millions of tweets and often makes news to a wider audience. But there’s a whole other side to Twitter that’s getting less attention — one that makes it crucial for businesses that are trying to avoid politics. It’s one that businesses need to learn quickly, or risk being replaced by startups overnight.”
TechCrunch: Facebook redesigns biz Pages for utility as feed reach declines. “An unescapable fact of Facebook’s ubiquity is that as more Pages and people compete for limited News Feed attention, the percentage of a business’ followers who see their posts declines. Reach dropped 52 percent in just the first half of 2016, for example. Some admins consider it a conspiracy to get Pages to pay for ads boosting their posts, exacerbated by poor communication from Facebook and it telling businesses to work or advertise to get more followers that they now can’t reliably access via feed. But in reality, it’s a natural side effect of increased supply paired with plateauing demand.” Facebook Pages have been a disappointment to me for over three years now.
New York Times: A Day Care and a Dog Rescue Benefit: On Facebook, They Were Political Ads. “What do a day care center, a vegetarian restaurant, a hair salon, an outdoor clothing maker and an investigative news publisher have in common? To Facebook, they looked suspiciously like political activists.”
Reuters: Google’s ‘Reserve’ tool winning converts, taking search to next level. “Alphabet Inc’s Google is drawing thousands of new customers to gyms and salons each month through an appointment-booking tool released last year, Reuters has learned, a quiet step in the company’s transition to the next generation of search.” It’s the next generation of something. I’m not sure I’d call it search.
Patch: Farm Bureau Creates Online Database For Local Agriculture Sales. “Oregon’s Bounty is a searchable directory of nearly 300 family farms and ranches that sell food and foliage directly to the public. Oregon’s Bounty allows visitors to do keyword searches for specific agriculture products — such as berries, cauliflower, honey, or eggs — and/or search for farms within a specific region of the state. Visitors can also do a keyword search for ‘u-pick’ or ‘events’ to find farms that offer those activities.”
FTC: Google is not calling you. “Have you gotten a robocall at work, telling you that you have to take action or your Google business listing will be removed? Or maybe even marked as permanently closed? That kind of thing could be tough for a business — if the threat was real. But those calls are not legit—and not from Google.”
CBS Minnesota: Database Helps Consumers Tap Into 700K Women-Owned Businesses. “Anyone interested in boosting businesses owned by women will want to see what two Twin Cities women just created. [MAIA Community] is an online directory that puts the names, addresses and phone numbers of 700,000 woman-owned businesses at your fingertips.”