Search Engine Journal: Study Finds Nearly Half of Business Listings Have Incorrect Information . “A study of online business listings finds that nearly half are missing crucial pieces of information. Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise.”
The Verge: For Some Small Businesses, Instagram Has Replaced Word-of-Mouth. “Self-styled as DirtQueenNYC, [Jarema] Osofsky got her start selling plants on a Brooklyn street. But like many Instagram users finding new ways to use the platform — whether it’s creating safe havens through secret finsta accounts, garage sale-style selling, photo fan-fic, or repurposing memes — she’s past posting flashy photos to the main grid. DirtQueenNYC is something else: a modern take on word-of-mouth marketing. “People post a picture of a plant that they got from me and tag me,” she says. From there, her service spreads among their friends.”
Search Engine Land: The majority of listings for car accident attorneys on Google are fake. “If you work with attorneys, you may have noticed recently that there is a massive amount of spam that seems to be growing like weeds in Google’s local results. Let me explain what I mean. This was a search done earlier this week in a prominent zip code in Manhattan, New York. All three of these listings in the three-pack are fake.”
Kokomo Perspective: How social media devastated two local restaurants . “It may only take seconds to click post, but in the internet age, social media posts can almost instantly devastate restaurants that have existed for decades in the community. That’s what two business owners have learned in recent months, falling victim to social media posts that cost them thousands of dollars in lost profit. One restaurant, Great Wall, is in the midst of informal legal negotiations that may or may not result in a civil suit after one Facebook user falsely claimed maggots were in the establishment’s napkin dispensers.”
Search Engine Land: Google opens complaint form to crack down on fake info in Maps. “Marissa Nordahl, a Google My Business Community Manager announced that Google launched a new form named the Business Redressal Complaint Form that will allow searchers and users to ‘report fraudulent activity relating to businesses Google Maps,’ she said.”
New-to-me, from KWTX: First Texas Black Business Week observance begins. “The first observance of Texas Black Business Week got underway Monday, coinciding with Black History Month, and its creator hopes the event becomes just as widespread by offering minority business owners a chance in the spotlight. ‘This is the beginning of what is to come in the state of Texas,’ says Ronnie Russell. He is the creator of Texas Black Pages, an online database of black-owned businesses.” The Web site is available at http://www.texasblackpages.com/ , and I hope you appreciate me looking it up because now I’m hungry for Ava’s Caribbean Restaurant and it’s two in the morning.
Search Engine Journal: How to Completely Optimize Your Google My Business Listing. “To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing. And for good reason.”