Philadelphia Inquirer: Desperate for help, heroin addicts get ‘hijacked’ to Florida

Philadelphia Inquirer: Desperate for help, heroin addicts get ‘hijacked’ to Florida. “Targeting vulnerable drug addicts and their families, deceptive marketers have been ‘hijacking’ the phone numbers of drug treatment centers in the Philadelphia area and elsewhere, then rerouting them to Florida treatment centers. The ploy takes advantage of a Google feature that allows people to edit a business’ phone number on the search engine.”

Dear Google: 4 suggestions for fixing your massive problem with fake reviews (Search Engine Land)

Search Engine Land: Dear Google: 4 suggestions for fixing your massive problem with fake reviews. “If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the problem is getting a lot worse, resulting in a huge headache for small business owners. Rather than outlining all the issues and turning this post into a huge rant, I wanted to offer some suggestions that I think would help solve some of the major issues we are seeing in the Local SEO world.”

TechCrunch: Google Maps updates its Local Guides program with a new points system and more levels

TechCrunch: Google Maps updates its Local Guides program with a new points system and more levels. “Local Guides in Google Maps, Google’s gamified program for getting its users to update data in Google Maps and upload photos of local venues, is getting a bit of an overhaul today. Most importantly, Google is changing how it rewards points and how its leveling system works.”

The Next Web: Twitter powers-up Direct Messages with smart new action buttons

The Next Web: Twitter powers-up Direct Messages with smart new action buttons. “Twitter just souped up Direct Messages, in the process making them more useful for brands when it comes to customer service and growing engagement. Now, businesses have the option to add buttons to direct messages. These let customers easily do something — like follow an account, visit an external web page, or tweet something.”

Search Engine Land: Google has officially rolled out a new tab-based local panel with quick access to reviews

Search Engine Land: Google has officially rolled out a new tab-based local panel with quick access to reviews. “After a month of testing, Google has confirmed with Search Engine Land that they have fully rolled out a new user experience for the local panel in the mobile search results. You can now quickly toggle between the local business’s overview details and the reviews for that business.”

The Herald (Zimbabwe): ‘Retail Database Critical for Planning’

The Herald (Zimbabwe): ‘Retail Database Critical for Planning’ . “ZIMBABWE will by year end have more accurate data on the number of retailers operating in the country and the status of the retail sector through the proposed National Retail Database being developed by the sector. The Confederation of Zimbabwe Retailers president Denford Mutashu told a 2017 International Retailers and Wholesalers Indaba on Wednesday that his organisation is seized with the project and is on track to complete the project by December.”