The Verge: Luxury loot box sponsorships are tearing YouTube apart

The Verge: Luxury loot box sponsorships are tearing YouTube apart. “Some of YouTube’s biggest channels are facing backlash from both viewers and other YouTube creators after promoting a form of loot box-style gambling with a company called Mystery Brand. Both Jake Paul and Brian ‘RiceGum’ Le have run sponsored videos promoting Mystery Brand — a $100,000 offer that other YouTube creators said they’ve also received and turned down.”