Marketing Dive: Volkswagen targets Pinterest auto shoppers with virtual test drive

Marketing Dive: Volkswagen targets Pinterest auto shoppers with virtual test drive. “Pinterest’s digital offerings also allow Volkswagen to create a completely virtual shopping experience, another move that could help widen the brand’s reach. Instead of catering to only the consumers who can and are willing to physically visit a dealership and take the ID.4 on a test drive, Volkswagen is allowing people everywhere to operate the vehicle through a virtual simulation, and with 360-degree viewing capabilities that aim to lend further realism to the experience.”

MakeUseOf: How to Maximize Your Views on Instagram Reels

MakeUseOf: How to Maximize Your Views on Instagram Reels. “If you’d like to grow your Instagram account, creating and sharing Reels is a great way to connect with your audience. This feature offers short, digestible content that could build reach on the Explore page. Here are eight tips that you can use to improve the reach and performance of your Instagram Reels.”

Screen Rant: How To Get A Public Profile On Snapchat & What You Need To Know

Screen Rant: How To Get A Public Profile On Snapchat & What You Need To Know. “While anyone can get a Public Profile on Snapchat, there are some minor restrictions that might stop someone from being able to create one. By opting for a Public Profile, Snapchat users open up the door to greater exposure and the opportunity to reach more users. In addition to the option for other users to subscribe to the Snapchat account and for the Snapchatter to post additional details to their public profile, including a bio and description.”

China org: Foreign social media influencers try livestream selling in Yiwu

China org: Foreign social media influencers try livestream selling in Yiwu. “Social media influencers from overseas tried their hands at livestream selling on Monday in Yiwu, Zhejiang province, as part of the ‘Daka China’ global communication event. After receiving basic training at the Yiwu Live Stream Industrial Park, the internet celebrities chose the products they wanted to promote and paired up to host their maiden livestreaming sales events.”

13 Best Social Media Scheduling Tools: Tried & Tested (Startup Bonsai)

Startup Bonsai: 13 Best Social Media Scheduling Tools: Tried & Tested. “Are you looking for the best social media scheduling tools to grow your business? Maybe you want best-in-class social scheduling software for your clients or in-house team. Or maybe you’re a small business owner or solopreneur that needs a dedicated social media tool that includes scheduling + everything else you’ll need to manage your social presence. In this post, we’re breaking down the best social media scheduling apps to save you time.”

New York Times: Biden Administration Announces Ad Campaign to Combat Vaccine Hesitancy

New York Times: Biden Administration Announces Ad Campaign to Combat Vaccine Hesitancy. “The Biden administration on Thursday morning announced an ambitious advertising campaign intended to encourage as many Americans as possible to be vaccinated against the coronavirus. The campaign, with ads in English and Spanish that will air throughout April on network TV and cable channels nationwide, as well as online, comes as the administration is rapidly expanding access to coronavirus vaccines.”

MakeUseOf: How to Maximize Your Instagram Exposure in 2021

MakeUseOf: How to Maximize Your Instagram Exposure in 2021. “Over the past few years, Instagram has introduced various exciting new features. In the process, the platform has expanded beyond a place to solely share quick snaps taken on your phone. Thanks to these new features, users now have more options for increasing their exposure. Are you looking to grow your profile and connect with more like-minded people? Here are some tips for maximizing your Instagram visibility in 2021…”

D Magazine: 20 Best Instagram Bots to Try Right Now

D Magazine: 20 Best Instagram Bots to Try Right Now. “When used wisely, bots can be vital to helping kickstart your social media presence and build your brand. However, used irresponsibly, bots can be a source of annoying spam that will get your account banned. In 2017 and 2019, Instagram cracked down on bot-based spam. The Instagram bots in our list are designed for responsible use that will allow you to succeed on the platform in 2021.”

The New York Times: How Do Influencers Get Jobs? It’s Changing

The New York Times: How Do Influencers Get Jobs? It’s Changing. “The business of influence is professionalizing. Content creators are signing to major talent agencies. In February, SAG-AFTRA, the largest union in the entertainment industry, expanded coverage to people who make sponsored content. And now, a new service wants to make it easier for creators to apply to work with brands, and for companies to hire them.”

Neowin: Instagram combines business tools for creators and brands in a single hub

Neowin: Instagram combines business tools for creators and brands in a single hub. “Instagram announced today the launch of a new feature designed to help brands and creators grow their business and monitor how the’re faring on the platform. The new professional dashboard displays all these resources in a single place. The dashboard lets users keep track of their performance through insights and trends. Shop owners, for example, can see how their ads are performing.”

WatchPro: Jaeger-LeCoultre returns 360 degree 3D images in Google search results

WatchPro: Jaeger-LeCoultre returns 360 degree 3D images in Google search results. “In November, Richemont, Kering, Farfetch and Alibaba Group announced the creation of a steering group with the lofty ambition to redefine luxury retail for this century. The latest initiative sees Richemont and Google working together to offer augmented reality presentation of Jaeger-LeCoultre’s Master Control Chronograph Calendar directly from mobile search results.”