TechCrunch: Pinterest rolls out its own version of QR codes

TechCrunch: Pinterest rolls out its own version of QR codes. “If you are walking around a retailer, you might have seen a sign or something along those lines posted to check out its Pinterest account for additional content or products — but there was not really a seamless way to get to that account without a lot of tapping around. Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is rolling out its own variation of QR codes for retailers and brands.”

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts. “Researchers used ‘mass psychological persuasion’ in an online ad campaign that saw sales rise by more than 50 percent. In an experiment that targeted 3.5 million people, the academics used just a single Facebook ‘like’ for each user to glean a psychological trait – whether they were introverted or extroverted. This characteristic was then used to tailor an ad for each consumer in an effort to influence them.”

TechCrunch: Amazon expands its Influencer Program to include Twitter and Instagram, in addition to YouTube

TechCrunch: Amazon expands its Influencer Program to include Twitter and Instagram, in addition to YouTube. “Amazon is expanding its Influencer Program beyond YouTube to also include Twitter and Instagram, the company announced on Thursday. First launched into beta earlier this spring, the program initially targeted YouTube stars by offering them a way to make money from the products they promoted in their videos through an affiliate-like relationship with Amazon.”

Small Business Trends: Twitter Promote Mode Automatically Boosts Small Business Tweets for $99 a Month

Small Business Trends: Twitter Promote Mode Automatically Boosts Small Business Tweets for $99 a Month. “If you’re struggling with setting up a social media ad campaign, Twitter (NYSE:TWTR) has just introduced a solution right up your alley. The new Twitter Promote Mode is an ‘always-on, amplification engine’ which automatically boosts tweets and profiles. By repeatedly promoting tweets, Promote Mode consistently attracts more followers and creates additional reach. The Promote Mode feature costs a flat fee of $99 a month.”

New York Times: How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups

New York Times: How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups. “In 2017, everyone seems to be wondering: Is Facebook taking over the world? Most of us now realize that the social network has become far more than a repository for selfies and political rants of its more than two billion users. To ad sellers, Facebook is now a gluttonous monster, which, along with Google, is gobbling up the digital advertising business in the United States; according to Pivotal Research Group, the two companies controlled 70 percent of the market and most of the growth in 2016. From the perspective of American intelligence agencies, Facebook is practically a weapon, used by a company linked to the Kremlin to foment extremism and influence the 2016 presidential election with at least $100,000 worth of targeted ads.”

Google Blog: Taking your business global just got easier with Market Finder

Google Blog: Taking your business global just got easier with Market Finder. “SME owners are experts when it comes to local customers, but are less knowledgeable about finding new markets and everything that entails: culture, buying trends, export legalities, and payment options for their product in other countries. This is a key problem; our 2017 consumer survey shows that UK SMEs cite international marketing and operational barriers as the biggest barriers to success abroad. Today, we’re announcing Market Finder, a new tool that helps businesses identify new customers, plan for success, and grow their export sales online. It also offers freely available guides, videos, and tips—making it as easy as possible for businesses to take the first steps into the export market.”

Social Media Examiner: How to Use Influencer Marketing to Amplify Your Message

Social Media Examiner: How to Use Influencer Marketing to Amplify Your Message. “Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.”