Social Media Examiner: How to Bulk Schedule Facebook Posts Without Paid Tools. “Want to save time by bulk scheduling your Facebook posts? Wondering how to schedule posts without using a paid third-party tool? In this article, you’ll discover a three-step process to schedule multiple posts to your Facebook page and group using free tools.” NICE!
Racked: The Best Influencers Are Babies . “On Saturday, March 10, at the Hotel Bel-Air, Khloé Kardashian held her baby shower. The event — designed by Mindy Weiss, the most famous party planner in the world, and Jeff Leatham, the most famous florist in the world — was an explosion of pink: Guests entered the dining room under an enormous archway of roses to a room in which thousands of flowers cascaded from the ceiling and onto a bed of bright pink balloons. Topiaries in the shape of elephants and giraffes towered nearby. A neon sign had been constructed in Kris Jenner’s exact handwriting. Invitees included beauty moguls and supermodels and more than one Real Housewife. All in all, the baby shower was a fairly standard Kardashian-caliber event for such a momentous occasion in every way but one: It was sponsored by Amazon.”
Social Media Examiner: How to Use Instagram Hashtags for Business: A Strategy for Visibility. “Wondering which hashtags your business should be using on Instagram? Want to know how many hashtags to use for the best results? In this article, you’ll discover how to use hashtags for maximum effect on your Instagram posts.”
Social Media Explorer: Quick Tips for Posting Videos on Social Media Like A Pro. “If you’re finally thinking about including videos to your marketing strategy, you’re on the right track. According to HubSpot, videos are twice more memorable than text content, and 1.2 times more memorable than static visuals and photos. Better that, it was 2016 when Facebook executive predicted the platform would be all video with no text in 5 years. Today, we can witness the prediction steadily coming true. Now, when it comes to marketing, some business owners hesitate to start investing in video content thinking that production may cost them a fortune. At the same time, most marketers agree that effort-wise, content creation rarely consumes more than 20%. Yet, content promotion certainly does. In this post, we’ll walk through some of the key points on how to post video content on social media and how to make sure it doesn’t go unnoticed in your followers’ feeds.”
EurekAlert: Research highlights the influence social media marketing has on children’s food intake . “New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that social media has on children’s food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the impact of marketing by YouTube video bloggers (vloggers) on these outcomes has, until now, not been known.”
Social Media Examiner: How to Use Social Media to Promote Your Event. “Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience.” A top-level overview of things to think about, not a step-by-stepper.
Search Engine Journal: How to Completely Optimize Your Facebook Page. “Features like location Pages, Messenger, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page. Use this guide to make sure you’ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the best results for your business.”