ZDNet: Social media is the most popular method of engaging with brands

ZDNet: Social media is the most popular method of engaging with brands. “Salesforce​ surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers.”

EurekAlert: How vaping companies are use Instagram to market to young people

EurekAlert: How vaping companies are use Instagram to market to young people. “E-cigarettes are highly addictive nicotine products with unclear health impacts, particularly on young people. Instagram is a visual social media platform which is wildly popular, particularly with young people. Researchers interested in public health at Aalto university in Finland studied how vaping is represented on the platform. By using artificial intelligence, they were able to analyse hundreds of thousands of posts from a 6-month period last year, and found that a large portion of posts are promoting controversial flavoured e-liquids to young audiences.”

Tubefilter: At NewFronts, TikTok Brings Ad Offerings To The Fore With New ‘TikTok For Business’ Platform

Tubefilter: At NewFronts, TikTok Brings Ad Offerings To The Fore With New ‘TikTok For Business’ Platform. “TikTok took a major public-facing step with respect to its ad business today with a new website dubbed TikTok For Business, where marketers can review all of the platform’s ad products, make purchases, track their spending, and glean information about best practices.”

Search Engine Journal: Google Gives Businesses Free Ads in Google Maps

Search Engine Journal: Google Gives Businesses Free Ads in Google Maps. “Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months. Through September 2020, smart campaign advertisers with a Google My Business listing will not be charged for clicks, calls, or sales generated from promoted pins.”

Search Engine Journal: How to Completely Set up & Optimize Your LinkedIn Company Page

Search Engine Journal: How to Completely Set up & Optimize Your LinkedIn Company Page. “The employment-oriented platform provides a professional atmosphere for many business operations including hiring, internal communication, and industry-related groups for information, events, and more. However, all of these perks mean nothing if customers can’t find the business in the first place. Or, if there isn’t enough information on the profile and a user loses interest – or the ability to learn what it needs about the company, the messaging really could be all for naught.”

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic (Social Media Examiner)

Social Media Examiner: How to Run Facebook Ads for Local Businesses: Driving Foot Traffic. “Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business.”

Chatbot Strategy: How to Improve Your Marketing With Bots (Social Media Examiner)

Social Media Examiner: Chatbot Strategy: How to Improve Your Marketing With Bots. “Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. She’s also host of the 10 Minute Chatbot Marketer podcast. You’ll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot strategy. You’ll also learn uses for chatbots outside of Facebook Messenger.” Podcast with extensive article.

EurekAlert: Why smartphones are digital truth serum

EurekAlert: Why smartphones are digital truth serum. “Researchers from University of Pennsylvania published a new paper in the Journal of Marketing that explains that the device people use to communicate can affect the extent to which they are willing to disclose intimate or personal information about themselves. The study forthcoming in the Journal of Marketing is titled ‘Full Disclosure: How Smartphones Enhance Consumer Self-disclosure’ and is authored by Shiri Melumad and Robert Meyer.”

Social Media Examiner: How to Use Google Analytics to Eliminate Uncertainty

Social Media Examiner: How to Use Google Analytics to Eliminate Uncertainty. “To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. He has extensive courses on Google Analytics, Tag Manager, and much more. Mercer explains the methodology of measurement marketing and how it can inform your marketing decisions. He also shares his A.C.E. Method for measuring the customer journey and three useful Google Analytics reports to get you started with measurement marketing.” The podcast is accompanied by an extensive article.

BuzzFeed News: The J.Crew Bankruptcy Has Exposed A Hard Truth About The Influencer Economy

BuzzFeed News: The J.Crew Bankruptcy Has Exposed A Hard Truth About The Influencer Economy. “The news this week that the parent company of beloved preppy brand J.Crew and its hip millennial sister, Madewell, had filed for bankruptcy led to an outpouring of sadness from fans across social media. It also led to a stark revelation about the influencer economy being exposed in a way I haven’t quite seen before.”

Artnet: 7 Practical Tips for Engaging Art Lovers Through Social Media That We Learned From an Internet Cowboy and the Meme King of London

Artnet: 7 Practical Tips for Engaging Art Lovers Through Social Media That We Learned From an Internet Cowboy and the Meme King of London. “One lesson that the lockdown era has laid bare is that, when it comes to museums, not all social media presences are created equal. While many of them offer outstanding IRL experiences, cracking the code of what will gain traction online is a different skill altogether.”