New York Times: Without Places to Gather, Debut Novelists Reimagine Book Promotion

The New York Times: Without Places to Gather, Debut Novelists Reimagine Book Promotion. “For many first-time novelists, years of hard work (and often solitary time) culminate in seeing their book come into the world: going to festivals and bookstores to read sections aloud and connecting with readers face to face, inhabiting with others the worlds they built. But with social distancing guidelines discouraging gatherings of more than 10 people, publishing a debut has changed in ways that authors couldn’t have foreseen just a few weeks ago. We spoke to several debut novelists about their books, their plans to promote their work and their days during this unusual time.”

CNET: Reddit co-founder Alexis Ohanian buys Times Square billboard about coronavirus

CNET: Reddit co-founder Alexis Ohanian buys Times Square billboard about coronavirus. “Once described as the ‘Mayor of the Internet,’ Alexis Ohanian has reportedly bought a billboard in the real world to encourage people to stay home to avoid spreading the coronavirus.”

The Next Web: Porn sites have turned coronavirus into a viral marketing scheme — and it’s working

The Next Web: Porn sites have turned coronavirus into a viral marketing scheme — and it’s working. “While the coronavirus pandemic is forcing governments across the world to put entire nations under lockdown, adult entertainment companies have found a way to spin this health crisis into yet another opportunity to make you watch more porn — and according to data, the strategy is working.”

Tubefilters: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020

Tubefilter: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020. “A new report from Influencer Marketing Hub and CreatorIQ says the influencer marketing industry is set to grow to approximately $9.7 billion in 2020. Despite ongoing criticism and media coverage questioning its efficacy, this form of marketing is still incredibly popular: 91% of the 4,000 brands, marketing agencies, and industry professionals surveyed said using influencers is an effective marketing tool, the study reveals. Not only that, but 66% of those surveyed plan to increase influencer marketing budgets over the next year.”

MuseumNext: How to get your museum out of a social media rut

MuseumNext: How to get your museum out of a social media rut. “It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of solely posting images of your collection with long flowery captions are over. Here are 8 snappy ideas to mix up your social media strategy to engage new audiences and bring awareness to your museum.”