Museums and the Web: Chatbots in museums: hype or opportunity? . “Chatbots have caught the headlines recently with businesses starting to adopt them to stimulate conversation with customers. But what are chatbots? How do they work? What can they do for museums and their audiences?”
The Verge: 90 percent of affiliate ads on YouTube and Pinterest aren’t disclosed, says study. “A new research paper from Princeton University has found that 90 percent of affiliate posts on YouTube and Pinterest aren’t disclosed to users…. The paper from Princeton analyzed over 500,000 YouTube videos and 2.1 million unique pins on Pinterest. Of those, 0.67 percent, or 3,472 videos on YouTube, and 0.85 percent, or 18,237 pins, contained affiliate links.”
Social Media Today: How to Use Twitter to Automatically Monitor for Press Opportunities. “From startups to established businesses, PR is an awesome growth tool that, when leveraged correctly, can boost your brand profile, and generate significant opportunities. However, the reality is that for most entrepreneurs, founders, and startups, there are two major challenges to using PR as a marketing tool – time and money…. For those who lack the resources, here’s an easy way to locate some basic PR opportunities without a huge time or money investment. All you need are two free, user-friendly platforms, and a little bit of initial effort.”
Motherboard: How to Make a Video Go Viral on Facebook. “A woman wearing black body paint with white, circuitlike stripes lays in the middle of a ring of hundreds of old keyboards, a green laptop glow illuminating her white hair. The image is instantly captivating: This is a scene from our cyberpunk future, or at least a scene from The Matrix. It’s one of those photos where the setup of the whole scene, more than the photo itself, is the art. But the photo is staged in more ways than one: The image and its accompanying behind-the-scenes video have been engineered from the start to go viral on Facebook.”
Search Engine Journal: Facebook Video Tips: 12 Ideas for More Engagement. “The first and foremost thing when it comes to creating engaging Facebook videos is exactly that: be engaging. We don’t have much time to capture anyone’s attention these days. You have, on average, about 2-3 seconds to engage someone. So what do you do? Here are 12 tried-and-true ideas that should result in greater engagement for your Facebook videos.”
Social Media Examiner: Twitter Engagement: How to Connect With People on Twitter. “Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland.” The only reason I clicked on the headline was because I saw it was from Social Media Examiner, and I knew the article would be the exact opposite of crap. And I was right! Very good read.
Social Media Examiner: How to Use Instagram Hashtags for More Exposure. “Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals.”