How to Maximize the Exposure of Your Videos: A Strategic Plan (Social Media Examiner)

Social Media Examiner: How to Maximize the Exposure of Your Videos: A Strategic Plan. “Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively.”

New York Times: Meet the Plantfluencers

New York Times, with your vocabulary word of the day: Meet the Plantfluencers. “‘I like plants, but I kill so many of them,’ said Mr. [Brayan] Poma, who wore a green hoodie and a goatee. ‘Maybe that’s why I find them so alluring.’ Mr. Poma is not the only millennial to feel that allure. Buoyed by Instagram, his generation’s obsession with houseplants is growing faster and more tenaciously than English ivy. Plant influencers, the horticultural stars of that medium, now have book deals, sponsors and hundreds of thousands of followers.”

New York Times: The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

New York Times: The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo). “By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.”

Tubefilter: Pet Influencers Can Command $15,000 Per Instagram Post, Says Top Animal Talent Manager

Tubefilter: Pet Influencers Can Command $15,000 Per Instagram Post, Says Top Animal Talent Manager. “While the top human influencers on Instagram can reportedly command as much as $1 million per sponsored post, our four-legged friends can also make a substantial living as pet influencers, says Loni Edwards, the founder of top animal talent management firm The Dog Agency.”

ZDNet: Why the influencer marketing bubble will burst soon

ZDNet: Why the influencer marketing bubble will burst soon. “Many brands have looked to influencers to promote their products in a seemingly ‘natural’ way — so that it comes across as a genuine recommendation. This method had proved to be a much cheaper marketing strategy than PPC (Pay Per Click) or advertising. But are these influencers good value for the money?”

The National: UAE issues guidelines for sponsored social media posts

The National: UAE issues guidelines for sponsored social media posts. “New regulations banning the use of terms such as ‘hops’ and ‘grapes’ in promotional content are among a host of guidelines issued by the National Media Council on Monday, governing all types of advertising. For the first time, the guidelines also include paid-for content on social media, along with conventional print and online advertising.”