Digiday: With an influencer advisory board, Clorox is changing up its YouTube advertising strategy

Digiday: With an influencer advisory board, Clorox is changing up its YouTube advertising strategy. “The Clorox Company is building an influencer advisory council. The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization.”

Chicago Tribune: Are you getting paid for that Instagram post? Companies tap employees to spread more ‘authentic’ message online.

Chicago Tribune: Are you getting paid for that Instagram post? Companies tap employees to spread more ‘authentic’ message online.. “Most major companies already have a presence on social media. Many partner with professional influencers hired for their audience. But some are now trying to add their own employees to the mix, whether they’re trying to attract customers, recruit new hires or just boost a brand’s image.”

Social Media Examiner: How to Create a Social Media Style Guide for Your Business

Social Media Examiner: How to Create a Social Media Style Guide for Your Business. “Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide.”

Charity Digital News: Museum to unveil online historical archiving project

Charity Digital News: Museum to unveil online historical archiving project. “The British Motor Museum is to launch an online project showcasing ‘the art of selling’ vehicles following a £30,000 funding award. Available online will be a collection of sales and press material from British Leyland and other vehicle makers on how cars have been historically marketed.”

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok. “As any parent, teacher, or sentient adult knows, teenagers spend a lot of time staring at their phones. (Actually, we all do.) Much of that screen time is spent on social media: Facebook, Instagram, Twitter, Snapchat, TikTok, and a host of other apps teens use that baffle the rest of us. While they’re using those social networking platforms, teens are exposed to marketing from food brands. And many of those food brands, new research shows, aren’t healthy.”

Engadget: How GOP-linked PR firms use Google’s ad platform to harvest email addresses

Engadget: How GOP-linked PR firms use Google’s ad platform to harvest email addresses. “What’s the seventh largest purchaser of US political ads on Google right now? After the Republican Senate and Congressional Leadership Funds and the Trump campaign, comes a group called DedicatedEmails.com –- a limited-liability company specializing in digital marketing for clients looking to attract new customers via ‘opt-in email lists'”

The Cut: I’m a Normal Person and I Buy My Instagram Followers

The Cut: I’m a Normal Person and I Buy My Instagram Followers. “Follow Me is a weeklong series about personal brands, for better or for worse. Here, a 35-year-old woman from Chicago explains the process of buying Instagram followers for her dog — and why she’d do it again.”