TechCrunch: Copper is building ‘the Instagram for book lovers’

TechCrunch: Copper is building ‘the Instagram for book lovers’. “The founder and CEO of Copper, Allison Trowbridge wanted to build a social network that revolves around books, connecting authors and fans through in-app discussions and live events. As an author herself, she also wanted to help writers find new income streams, whether that’s through ticketed virtual events, or just generating enough conversation around a book that more people buy it.”

NPR: How one book influencer championing Black authors is changing publishing

NPR: How one book influencer championing Black authors is changing publishing. “[Cree] Myles first partnered with Penguin Random House last year, when she organized a read-a-thon called Black Like We Never Left featuring works by Toni Morrison. The late, heralded, Pulitzer and Nobel-prize winning author was published by Knopf, a division of Penguin Random House. A few months later Penguin Random House offered Myles a job curating an Instagram platform centered on Black books.”

The Drum: Chipotle gets candid with the anti-filter social media app BeReal

The Drum: Chipotle gets candid with the anti-filter social media app BeReal. “Fast-casual Mexican chain Chipotle is one of a growing number of brands joining BeReal, a new anti-filter, anti-influencer social media platform designed to promote authenticity online. Though the app doesn’t offer pay-to-play advertising options, Chipotle and others are finding unique ways to promote their brand and capture user attention – by leaning into the platform’s ethos of transparency.”

American Banker: Banks bid for viral fame with videos and influencers on Instagram

American Banker: Banks bid for viral fame with videos and influencers on Instagram. “Bankers across the country are capitalizing on the social media channel. Dunroe, a social media analytics company, tracks more than 1,400 institutions insured by the Federal Deposit Insurance Corp. on Instagram, which CEO Cameron MacNiven says he expects is close to comprehensive. But banks continue to add accounts and to use videos and influencers to boost brand awareness among Instagram’s billion-plus monthly users.”

Marketplace: What social media advertising tells us about inflation

Marketplace: What social media advertising tells us about inflation. “Social media companies’ earnings reports are coming out this week, including those from Twitter and Facebook, and advertising accounts for a big piece of their business. But when Snap Inc. reported earnings last week, the company flagged problems that could hurt demand for ads. The issues are familiar — supply chain snags and inflation.”

Mashable: You can sh*tpost to thousands of people with Tumblr Blaze

Mashable: You can sh*tpost to thousands of people with Tumblr Blaze . “On April 20, the blogging platform launched Tumblr Blaze for all users over 18 in the U.S. The feature is a way for users to increase the reach of their posts, which show up as a sponsored post to a random broader audience, depending on how much money people spend. For $10, you can get 2,500 impressions; $25 gets you 7,000 impressions; $65 gets you 20,000 impressions; and $150 gets you 50,000 impressions. Impressions are the number of times a post is shown to other users, and those users can be anyone in the U.S. who ‘might or might not follow you.’”

Automakers take a new approach to selling cars: gourmet restaurants, track drives (ABC News)

ABC News: Automakers take a new approach to selling cars: gourmet restaurants, track drives. “Auto shows were once a marquee event for automakers — a way to let interested buyers see, sit in, touch and get acquainted with the latest models. With many companies pulling out of shows over exorbitant fees and the COVID pandemic canceling shows all over the world, automakers are taking a new approach to win over customers: Haute cuisine and experience centers.”

It’s our brand: Ukraine’s government turns nation’s bravery into biggest cultural export (Campaign US)

Campaign US: It’s our brand: Ukraine’s government turns nation’s bravery into biggest cultural export. “Throughout Vladimir Putin’s bloody attack, one beacon of light cast across all the horrors is the admirable bravery of the Ukrainian nation. So, while other countries base their economies on natural resources like oil, The Office of the President of Ukraine and the Government of Ukraine intend to make bravery Ukraine’s biggest cultural export.”

WIRED: How to Spot Content Marketing in Search Results

WIRED: How to Spot Content Marketing in Search Results. “Until recently I was employed, full-time, by a software company where I wrote articles designed to rank highly in Google results, where they’d get millions of clicks. More and more of your search results are like this. It’s called content marketing, and it’s somewhere between the editorial content you read on sites like this one and straight-up advertising. At its best, content marketing blends a certain amount of useful information with something that serves specific marketing aims. At its worst, content marketing is a way for marketers to get blatant sales pitches to rank highly in search results while also ruining your day.”

North Carolina State University: New Study Reveals Why Facebook Ads Can Miss Target

North Carolina State University: New Study Reveals Why Facebook Ads Can Miss Target. “New research from North Carolina State University offers insight into why Facebook’s targeted advertising can sometimes be more like a wild pitch. Researchers already knew Facebook creates interest profiles for users based on each user’s activities, but the new study finds this process doesn’t seem to account for the context of these activities.”

Korea Times: Cultural artifact-inspired merchandise gets makeover

Korea Times: Cultural artifact-inspired merchandise gets makeover . “Traditional souvenirs filling the shelves of Korean museum shops have long been stereotyped as items that lack practicality and that often fail to go well with interior decor, due to their faithful yet outdated designs. Once purchased or gifted, it isn’t unusual for these products to be tucked away in a corner of a room, slowly forgotten as they gather dust. However, a recent string of makeovers of state-run museums’ relic-inspired merchandise have added a feeling of freshness to the shop’s vitrines.”

The Next Web: Meta’s new slogans aren’t impressing branding experts — or metaverse veterans

The Next Web: Meta’s new slogans aren’t impressing branding experts — or metaverse veterans. “If you thought the Meta rebrand was merely trying to salvage a tarnished reputation, Mark Zuckerberg has conclusive evidence that you’re wrong. The Facebook founder has unveiled a new set of ‘values’ to reflect the profound transformation of his beleaguered baby. But can the new slogans transform the company’s fortunes? We asked branding experts and metaverse veterans.”