Engadget: How GOP-linked PR firms use Google’s ad platform to harvest email addresses

Engadget: How GOP-linked PR firms use Google’s ad platform to harvest email addresses. “What’s the seventh largest purchaser of US political ads on Google right now? After the Republican Senate and Congressional Leadership Funds and the Trump campaign, comes a group called DedicatedEmails.com –- a limited-liability company specializing in digital marketing for clients looking to attract new customers via ‘opt-in email lists'”

The Cut: I’m a Normal Person and I Buy My Instagram Followers

The Cut: I’m a Normal Person and I Buy My Instagram Followers. “Follow Me is a weeklong series about personal brands, for better or for worse. Here, a 35-year-old woman from Chicago explains the process of buying Instagram followers for her dog — and why she’d do it again.”

How to Analyze Your Facebook Ad Performance: 9 Ways (Social Media Examiner)

Social Media Examiner: How to Analyze Your Facebook Ad Performance: 9 Ways. “Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.”

Social Media Examiner: How to Create an Instagram Content Strategy With User-Generated Content

Social Media Examiner: How to Create an Instagram Content Strategy With User-Generated Content. “Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy.”

BetaNews: Consumers shun social media and apps in favor of emails and texts

BetaNews: Consumers shun social media and apps in favor of emails and texts. “In recent years there has been an explosion in the number of different channels that businesses use to keep in touch with their customers. But a new study from cloud communications platform Twilio reveals that the newer channels aren’t especially popular, with 83 percent of global consumers saying they prefer email when receiving communications from businesses.”

Arizona State University: Social media text mining can predict a company’s ‘brand personality’

Arizona State University: Social media text mining can predict a company’s ‘brand personality’. “‘Brand personality scales’ have been around for many years, using consumers’ feedback to attribute human characteristics to companies. These scales, which find that Cracker Barrel is ‘wholesome’ and Sephora is ‘contemporary,’ have proven to be reliable marketing tools. Now, a team including an Arizona State University professor and IBM researchers have harnessed machine learning to accurately predict brand personality ratings by analyzing hundreds of thousands of social media posts.”

Curbed New York: The future of the bodega is clear

Curbed New York, and new-to-me: The future of the bodega is clear. “Michael Silber, a designer and artist who has lived in Brooklyn for 15 years, runs Deli Grossery, a digital archive of New York’s unique small businesses. To date, he has photographed and mapped over 1,750 bodegas throughout the boroughs. When he started the project in 2014, his goal ‘was to capture the most outlandish and inventive photoshop collages [he] could find… posters that combined giant sweaty sandwiches, New York cityscapes, and watermarked stock photos.’ But things have changed in the past five years.”