Front Office Sports: ESPN’s Newest Attempt To Target Younger Audiences

Front Office Sports: ESPN’s Newest Attempt To Target Younger Audiences. “ESPN is making a play for Gen Z by putting its social media might behind a new network of content creators, the network told Front Office Sports. The Worldwide Leader is launching ESPN Creator Network, a program that will provide up-close access to ESPN’s sports properties — as well as the company’s considerable resources — to up-and-coming content creators.”

Independent: ‘GrieveWatch’ Twitter account goes viral for showcasing how brands are mourning the Queen

Independent: ‘GrieveWatch’ Twitter account goes viral for showcasing how brands are mourning the Queen. “One such image it shared was from an unnamed laser hair removal company. In a screenshot of what looks like an email, the company writes: ‘To celebrate and remember our Queen, we are offering the most amazing deals until the 19 September 2022.’ Another shows a shopfront with ‘RIP Queen Elizabeth’ carved into the side of a watermelon, which the account dubbed ‘Mourn Melon’.”

PR Newswire: Americans Feel Some Relief From Robotexts As Summer Comes To An End, According To RoboKiller Insights (PRESS RELEASE)

PR Newswire: Americans Feel Some Relief From Robotexts As Summer Comes To An End, According To RoboKiller Insights (PRESS RELEASE). “Robotexts have far outpaced robocalls since the beginning of 2022. However, for the first time since April 2022, they declined month-over-month. While it appears scammers pumped the brakes in August, Americans can expect robotexts to ramp back up in the coming months as scammers get back to work on delivery and bank-related scams.”

Search Engine Journal: How To Use TikTok Search To Find Content, Community, And Creators

Search Engine Journal: How To Use TikTok Search To Find Content, Community, And Creators. “Global brands have been quick to realize the power of the TikTok algorithm as a way to engage with audiences of all ages and leverage sales with influencer partnerships. And with the average user spending over 90 minutes on the app daily, finding community through other creators has become an important part of TikTok’s appeal to its core audience. How does this work for digital marketers, though?”

Illinois State University: Historic Illinois State alumni and marketing publications digitally preserved

Illinois State University: Historic Illinois State alumni and marketing publications digitally preserved . “With 110 years of material to look through, each issue contains valuable insight into the evolving sociopolitical landscape of the country. One magazine which was disconnected from these previous publications, The Statesman, ran for just four issues between 1969 and 1971. It offers great insight into views on the Vietnam War, race relations on campus, marijuana, and other markedly countercultural perspectives of the era.”

Dartmouth University: Dartmouth to Digitize Rare ‘Lobby Card’ Collection

Dartmouth University: Dartmouth to Digitize Rare ‘Lobby Card’ Collection. “Dartmouth and its Media Ecology Project have signed an agreement with a prominent film poster and lobby card collector to digitize his significant collection of material related to film history. Under the agreement, Dwight Cleveland—a Chicago-based collector and real estate developer with an interest in historic preservation—will provide access to his collection of more than 10,000 rare and valuable lobby cards from the silent film era to MEP Director Mark Williams.”

The Conversation: Social media ads are about to change – how new rules on content marketing will affect what you see and share

The Conversation: Social media ads are about to change – how new rules on content marketing will affect what you see and share. “We’ve all scrolled through social media and come across a witty post shared by a friend. Perhaps it references a favourite TV show, or speaks to your current mood. If you were intrigued enough to click on it, you may have been surprised to discover it’s actually an ad for fast food, fashion or even gambling. Such ads, with no apparent connection to the product and which are not overtly trying to sell you something, are called content marketing.”

University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds

University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds. “A new study in the Journal of Marketing Theory and Practice by Parker Woodroof, Ph.D., assistant professor of marketing at the University of Alabama at Birmingham Collat School of Business, looked at pet influencers marketing and the effect that certain textual and visual cues within sponsored posts have on social media engagement behaviors. Woodroof’s study found that mentions of sponsorships, using brand logos and overall saturation of sponsorships hinder social media engagement in pet influencer marketing.”

Motherboard: Widely Mocked Anti-Piracy Ads Made People Pirate More, Study Finds

Motherboard: Widely Mocked Anti-Piracy Ads Made People Pirate More, Study Finds. “An infamous anti-piracy ad from 2004 tried to convince us all that downloading a pirated movie is no different than stealing a car. We’ve all seen it, but according to a new study published in The Information Society, we were not convinced. In fact, the study found that by hugely overstating the negative impact of piracy, the ad may have caused people to pirate even more.”