Intelligencer: Is It Time to Regulate Social Media Influencers?. “Currently a multi-billion dollar industry, influencer marketing is a neologism used to describe whenever a popular online figure is paid to promote a product or service within their social media feed. Spend any time on Instagram or YouTube, and chances are you’ll encounter these stylish, photogenic influencers who hawk clothes, makeup, and nutritional supplements, often with a #sponsored hashtag placed somewhere prominently within the post’s description. The industry has grown rapidly in recent years and is projected to generate as much as $10 billion by 2020. “
Social Media Examiner: How to Improve Your YouTube Video Exposure: 6 Useful Tools. “Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted.”
American Alliance of Museums: Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups. “As recently as in 2015, the average admission price for an art museum in North America was eight dollars, and according to the American Alliance of Museums, as of 2012 approximately 37 percent of all U.S. museums were free. Meanwhile, people are paying thirty-eight dollars—and buying tickets weeks in advance—for a chance to see the Museum of Ice Cream, which is not a museum at all (because it neither collects, conserves, nor interprets material), but a maze of colorful rooms where visitors wait in long lines to take selfies with clever backdrops.”
Sainsbury’s: Sainsbury Archive goes digital to mark 150 years. “The Sainsbury Archive is putting almost a hundred thousand never-before-seen items online for the first time, allowing the public to easily access materials which tell the story of the Sainsbury family and the changing face of retail from the mid-19th century to the present day.” This announcement really confused me because I had a bell ringing in my head for a fairly recent Sainsbury’s archive release. That, I remembered after scrabbling around for a few minutes, was for packaging design.
BuzzFeed News: Instagram Influencers Are Using The California Wildfires To Sell Products And Post Nudes. “[Jeremy] Kost, an artist who posts drag and nude photos, is one of many Instagram influencers and businesses who’ve been sharing Instagram posts using the location, hashtag, or keywords associated with the fires for personal or promotional content. The result is that anyone searching for hashtags related to the fires will encounter meditation shots, sales pitches, nudes, and a bevy of attractive photos of influencers alongside posts showing the depth of the devastation.”
Wired: Inside the Pricey War to Influence Your Instagram Feed. “When Sahara Lotti started her lash extensions company, Lashify, in 2017, she didn’t know what she was getting herself into. It wasn’t making and selling fake lashes that stumped her—she was more than prepared for that—but rather the bizarre and shadowy industry that seemed to envelop her.” holy mackerel.
Social Media Examiner: How to Maximize the Exposure of Your Videos: A Strategic Plan. “Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively.”