The Verge: A new startup helps podcasts get promoted on other podcasts. “Podcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in setting up cross-promotions with other podcasters, agreements in which two shows promote each other. It promises there’s more to come.” Reminds me of webrings! Remember those?
CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in. “The success libraries are having on social media helps them combat their biggest challenge: the perception they’re just old buildings bulging with dusty books. Facebook, Twitter, Snapchat and Instagram let libraries tell the world that they have more to offer.”
The Verge: For Some Small Businesses, Instagram Has Replaced Word-of-Mouth. “Self-styled as DirtQueenNYC, [Jarema] Osofsky got her start selling plants on a Brooklyn street. But like many Instagram users finding new ways to use the platform — whether it’s creating safe havens through secret finsta accounts, garage sale-style selling, photo fan-fic, or repurposing memes — she’s past posting flashy photos to the main grid. DirtQueenNYC is something else: a modern take on word-of-mouth marketing. “People post a picture of a plant that they got from me and tag me,” she says. From there, her service spreads among their friends.”
EurekAlert: Research connects big data marketing tools, land conservation . “The same data used by digital marketers to sell products can also help inspire conservation behaviors, according to new research from the University of Montana. In a recent study, ‘Microtargeting for Conservation,’ published in Conservation Biology, UM faculty in the W.A. Franke College of Forestry and Conversation demonstrate how conservation programs can benefit from tools and analyses generally reserved for businesses and political campaigns.”
Tubefilter: YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children. “A Brazilian lawsuit filed against YouTube’s owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar suits could eventually be filed in the U.S., citing laws that prohibit aggressive marketing to children.”
AdAge: Kidfluencers’ Rampant YouTube Marketing Is A Minefield For Google. “Since it was founded in 2005, YouTube has operated beyond the reach of rules that govern advertising on traditional television. But the site has grown so large and influential that the days of light-touch regulation may soon be over. Kids’ programming is where the crackdown is most likely. The problem with sponsored content is that it’s not always clear what’s an ad. Kids are particularly vulnerable to being manipulated by paid clips that masquerade as legitimate content. On TV, the ground rules are clearer: Ads come when the show takes a break.”
Social Media Examiner: How to Promote Your Live Event on Facebook. “Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.”