The Verge: Check out this incredible archive of Apple’s promotional photos and ads

The Verge: Check out this incredible archive of Apple’s promotional photos and ads. “Graphic designer and marketer Sam Henri Gold has assembled an incredible archive of Apple’s promotional materials that stretches back to the 1970s, which he’s uploaded into a Google Drive folder for people to look through. The folder contains hundreds of videos and pictures of the company’s products, and it’s well worth the time to take a trip down memory lane.”

UPROXX: From Chance The Rapper To Nicki Minaj, How Social Media Challenges Replaced Rap Street Teams

UPROXX: From Chance The Rapper To Nicki Minaj, How Social Media Challenges Replaced Rap Street Teams. “In the early days of hip-hop, rappers used street teams to promote new albums, singles, and tours. Now, they have Instagram. As social media becomes more integrated into all of our daily lives, recording artists have also naturally incorporated it into the business of building and communicating with their fanbases. And, just as rapidly as social media itself innovated the way we debate, discuss, and interpret the world, artists have learned to leverage those online fanbases to useful real-world effect.”

How to Use Facebook Live in Your Marketing: An 8-Step Plan (Social Media Examiner)

Social Media Examiner: How to Use Facebook Live in Your Marketing: An 8-Step Plan. “Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.”

Ars Technica: 30,000 followers makes you an Internet “celebrity,” says UK ad regulator

Ars Technica: 30,000 followers makes you an Internet “celebrity,” says UK ad regulator. “One of the stranger questions of our modern era: when does being “Internet famous” translate into being, well, actually famous? According to a UK regulator, the magic number is 30,000 followers.”

The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience

The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience. “Blending art with social media language increased visits to the National Museum of Fine Arts (MNBA) by 60 percent. The Hashtags da Arte exhibition selected 40 pieces from the museum’s collection and marked each one with stickers featuring keywords used in apps (Instagram, Twitter, Facebook) intermingled with the descriptions of the works. The method aroused young people’s curiosity for art.”

Futurism: New AI Generates Infinite Horrible Marketing Sites

Futurism: New AI Generates Infinite Horrible Marketing Sites. “A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. ‘This Marketing Blog Doesn’t Exist’ recreates that particular species of bland PR website, complete with 900-word articles about things like ‘ROI scales’ and ‘synchronicity’ crapped out by AI tools that have learned to mimic online content.”

Social Media Examiner: How to Build a Google Data Studio Dashboard

Social Media Examiner: How to Build a Google Data Studio Dashboard. “When you’re a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Sifting through spreadsheets and Google Analytics reports can be daunting—not to mention time-intensive—if you’re not super comfortable with data and math. This is why setting up a dashboard can be a good solution. It can help you quickly find answers to pertinent questions and make more informed decisions without spending hours crunching numbers in Excel.”