The Independent: Luxury Dublin Hotel Bans All Social Media Influencers

The Independent: Luxury Dublin Hotel Bans All Social Media Influencers. “A hotel has banned YouTubers and Instagram stars – after a 22-year-old YouTuber asked for a five-night free stay and broke down in tears when she was bluntly refused. The issue started when Elle Darby, a UK-based social media influencer, with 87,000 YouTube subscribers and 76,000 Instagram followers, reached out to the owner of The White Moose Café, Paul Stenson, asking if he was interested in a ‘possible collaboration.'”

Quartz: Singapore’s government hired Instagram influencers to promote its budget

Quartz: Singapore’s government hired Instagram influencers to promote its budget. “Some governments may be alarmed about the political influence of social media, but Singapore is embracing it to reach its younger constituents. According to Singapore’s Straits Times, the country’s ministry of finance paid more than 50 social media influencers to promote an initiative that educates citizens about the country’s 2018 budget and asks them for feedback.”

SEO Roundtable: Google My Business Videos Now Live

SEO Roundtable: Google My Business Videos Now Live. “About 10 days ago we reported some businesses and merchants were seeing video upload features in the Google My Business dashboard. Well, Google’s Allyson Wright announced in a Google My Business Help thread on Friday that this feature is now fully live.”

How to Create a Social Media Calendar: A Template for Marketers (Social Media Examiner)

Social Media Examiner: How to Create a Social Media Calendar: A Template for Marketers. “Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar.”

Tubefilter: FTC Finalizes Its First Settlement For Social Media Influencers

Tubefilter: FTC Finalizes Its First Settlement For Social Media Influencers. “This week the Federal Trade Commission (FTC) unanimously approved, by way of a 2-0 vote, a finalized order in what has become widely known as the first-ever FTC case brought against individual social media influencers. As previously reported on Tubefilter, Trevor ‘TmarTn’ Martin and Thomas ‘Syndicate’ Cassell posted videos on their YouTube channels showing the pair of stars (with a respective more than 3.3 million and 10 million subscribers) taking part in the online gambling service CSGO Lotto. The problem was that the two ‘Let’s Play’ social influencers failed to properly disclose they each held a 42.5% ownership interest in the online gambling company, directly in violation of FTC disclosure laws.”

Social Media Examiner: How to Optimize a YouTube Channel and Videos for Better Visibility

Social Media Examiner: How to Optimize a YouTube Channel and Videos for Better Visibility. “Want more views for your YouTube content Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility. In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more exposure.”

Social Media Examiner: How to Use Facebook to Drive More Traffic to Your Blog Posts

Social Media Examiner: How to Use Facebook to Drive More Traffic to Your Blog Posts. “Do you want to drive more Facebook traffic to your blog? Wondering how to optimize your shares of your blog content for visibility and reach? In this article, you’ll discover a five-step plan for promoting blog posts on Facebook.”