Rolling Stone: Trump’s Social Media Company Is Trying to Hide Its Struggles From the Public. “Like Facebook, Twitter, and other platforms, Truth Social used to allow users to endlessly scroll through an account’s followers and the accounts who amplified or engaged with its posts. That data is helpful in assessing the site’s overall health and legitimate growth rate. But now, Truth Social is guarding access to that information more closely.”
Tubefilter: For The First Time, YouTube Consumption Will Inform The ‘Billboard 200’ Albums Chart. “Beginning next year, the Billboard 200 chart — which tracks the nation’s most popular albums of the week based on a number of factors, including traditional sales and other digital-equivalent metrics — will incorporate video and audio data from YouTube in making its calculations. The move marks a notable adjustment by the iconic charts tabulator and media brand, as video becomes an increasingly vital component of music consumption.”
Gizmodo: Report: Facebook Agrees to Independent Audit After Admitting It Screwed Up Its Metrics. “Facebook has agreed to an audit by the Media Rating Council after a string of admissions by the company that some of the metrics it provided to advertisers weren’t accurate, the Wall Street Journal reports.
TechCrunch: Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more
TechCrunch: Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more. “Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.”
Now Twitter is reporting ad metrics errors. “We are constantly monitoring our campaign reporting to ensure 100% accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners.” Doesn’t look as bad as Facebook’s.