The Verge: Justin Bieber told fans to game Spotify and iTunes to give him a chart-topping song. “Last night, several people noticed that Justin Bieber reposted a fan’s guide to his Instagram that detailed how to game various platforms in order to boost his new single ‘Yummy.’ It’s unclear if the post was created by Bieber himself or someone on his team, but it has since been deleted.”
Tubefilter: For The First Time, YouTube Consumption Will Inform The ‘Billboard 200’ Albums Chart. “Beginning next year, the Billboard 200 chart — which tracks the nation’s most popular albums of the week based on a number of factors, including traditional sales and other digital-equivalent metrics — will incorporate video and audio data from YouTube in making its calculations. The move marks a notable adjustment by the iconic charts tabulator and media brand, as video becomes an increasingly vital component of music consumption.”
Gizmodo: Report: Facebook Agrees to Independent Audit After Admitting It Screwed Up Its Metrics. “Facebook has agreed to an audit by the Media Rating Council after a string of admissions by the company that some of the metrics it provided to advertisers weren’t accurate, the Wall Street Journal reports.
TechCrunch: Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more. “Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.”
Now Twitter is reporting ad metrics errors. “We are constantly monitoring our campaign reporting to ensure 100% accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners.” Doesn’t look as bad as Facebook’s.
It’s a day ending in y, so Facebook has announced another metrics error. “It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post.”
