Advertising Age: Snapchat Filters Ads Now Target People — Not Just Places. “Brands can now apply more-advanced targeting tools to Snapchat photo filter campaigns, enabling them to reach select audiences and experiment more with the creative messaging, the company says.”
The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts. “Researchers used ‘mass psychological persuasion’ in an online ad campaign that saw sales rise by more than 50 percent. In an experiment that targeted 3.5 million people, the academics used just a single Facebook ‘like’ for each user to glean a psychological trait – whether they were introverted or extroverted. This characteristic was then used to tailor an ad for each consumer in an effort to influence them.”
New York Times: How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups. “In 2017, everyone seems to be wondering: Is Facebook taking over the world? Most of us now realize that the social network has become far more than a repository for selfies and political rants of its more than two billion users. To ad sellers, Facebook is now a gluttonous monster, which, along with Google, is gobbling up the digital advertising business in the United States; according to Pivotal Research Group, the two companies controlled 70 percent of the market and most of the growth in 2016. From the perspective of American intelligence agencies, Facebook is practically a weapon, used by a company linked to the Kremlin to foment extremism and influence the 2016 presidential election with at least $100,000 worth of targeted ads.”
BuzzFeed: Here’s How Labour Ran An Under-The-Radar Dark Ads Campaign During The General Election. “During the general election campaign the media focused on how the Conservatives’ Facebook advertising could swing key seats – but Labour campaign sources have revealed to BuzzFeed News how they spent £1.2 million on a similar strategy using in-house software.” I am adding this not because I want ResearchBuzz to be political, but because I want you to be aware of the non-transparent things that are being done on social media to influence voters.