TechCrunch: Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters

TechCrunch: Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters. “The repeat grilling by the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commercial ad agency at the center of a Facebook data misuse scandal — was not able to shed much new light on what may or may not have been going on inside the company. But one nugget of information Nix let slip were the names of specific data aggregators he said Cambridge Analytica had bought ‘consumer and lifestyle’ information on U.S. voters from, to link to voter registration data it also paid to acquire — apparently using that combined database to build models to target American voters in the 2016 presidential election, rather than using data improperly obtained from Facebook.”

Search Engine Journal: Googlers Are Being Targeted With An Anti-Google Ad Campaign

Search Engine Journal: Googlers Are Being Targeted With An Anti-Google Ad Campaign. “Google employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results. The campaign, called ‘Focus on the User,’ has been put together by a consortium of companies led by Yelp. Their main argument is that Google is unfairly ranking its own properties ahead of competitors in local search results.”

Wired: How Trump Conquered Facebook—Without Russian Ads

Wired: How Trump Conquered Facebook—Without Russian Ads. “….From this worldview, it’s still not clear how much influence the [Internet Research Agency] had with its Facebook ads… But no matter how you look at them, Russia’s Facebook ads were almost certainly less consequential than the Trump campaign’s mastery of two critical parts of the Facebook advertising infrastructure: The ads auction, and a benign-sounding but actually Orwellian product called Custom Audiences (and its diabolical little brother, Lookalike Audiences). Both of which sound incredibly dull, until you realize that the fate of our 242-year-old experiment in democracy once depended on them, and surely will again.”

Ubergizmo: Honda To Use Targeted Facebook Videos To Encourage Repairs

Ubergizmo: Honda To Use Targeted Facebook Videos To Encourage Repairs. “As you might have heard, a couple of years ago there was an issue with the Takata airbags installed in certain brands of cars, such as Toyota, Honda, and Nissan, in which they were forced to recall vehicles that have been outfitted with the airbags. Now clearly with such a dangerous defect, customers should send their vehicles in to get it looked at right away, right? Perhaps some customers have been too busy, or maybe some believe that it will never happen to them, but regardless what the reason is, there’s a good chance that there are still quite a few vehicles out there that have yet to be recalled/fixed, but Honda has a solution: the company has recently announced that they plan to use Facebook’s targeted videos to try and seek out Honda owners to encourage them to take their vehicles in for a repair.”

EurekAlert: Can social media users prevent use of online information to characterize and target them?

Eurekalert: Can social media users prevent use of online information to characterize and target them?. “A new study examines how organizations use information people disclose on social network sites (SNS) to predict their personal characteristics and whether SNS users can successfully block certain information (and how much) to better protect their privacy. A novel analytical tool called a ‘cloaking device’ to prevent the use of specific information and how effective it may be are discussed in an article in Big Data, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers. The article is available free on the Big Data website.”

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts. “Researchers used ‘mass psychological persuasion’ in an online ad campaign that saw sales rise by more than 50 percent. In an experiment that targeted 3.5 million people, the academics used just a single Facebook ‘like’ for each user to glean a psychological trait – whether they were introverted or extroverted. This characteristic was then used to tailor an ad for each consumer in an effort to influence them.”