IAB Calls for New Mobile Ad Guidelines
The Interactive Advertising Bureau (IAB) is proposing changes to mobile ad guidelines. “The proposed changes, which are open for industry comments until Jan. 30, frequently call for companies that serve ads in apps to provide more information to marketers. The new guidelines will call on companies serving in-app ads to tell advertisers whether consumers let the app access their devices’ locations, for example, and to provide further data about users’ whereabouts.”