The Interactive Advertising Bureau (IAB) is proposing changes to mobile ad guidelines. “The proposed changes, which are open for industry comments until Jan. 30, frequently call for companies that serve ads in apps to provide more information to marketers. The new guidelines will call on companies serving in-app ads to tell advertisers whether consumers let the app access their devices’ locations, for example, and to provide further data about users’ whereabouts.”
Looks like Facebook is doing even more to soup up Facebook Messenger. “According to The Information, comments in the code of the iPhone version of Messenger suggest that Facebook’s about to make a whole lot more effort at becoming a retail hub, which makes sense given the enormity of its user base.” And with any luck it’ll work better than it did last time..
Yahoo has updated its mobile search. “At Yahoo, we believe deeply in search – an area of growth and continued investment for us. We also believe that the shift to mobile can and will fundamentally change the overall search experience, allowing us to use rich inputs like context and location in order to deliver the most relevant results. Today I’m excited to share that we have a new mobile search experience in the U.S. that connects you immediately to the people, places and things you care about. We know when you’re on the go, you’re often searching for a specific piece of information. So rather than delivering endless links for you to sift through on a small screen, we beautifully assemble the most relevant information in a way that allows you to take action right away.”