Wired: Behind the Scenes at Rotten Tomatoes. “Strange as it is, a website that evaluates films via cartoon tomatoes might be the closest thing our fractured, post-gatekeeper culture has to an arbiter of good taste. The site’s Tomatometer has become, as one early employee put it, a Good Housekeeping Seal for visual entertainment. Red means good, green means bad. The Tomatometer is run by a team of ‘curators’ who read just about every known review from a gigantic pool of approved critics, then decide if each is positive or negative. Once a movie has five reviews, it is Tomatometer-eligible.”
New York Times: Rotten Tomatoes Adds 200 Critics as It Tries to Be More Inclusive. “Rotten Tomatoes, the powerful review aggregation service, substantially revised its criteria for critics on Tuesday in an effort to include more female and minority voices and better reflect podcast and YouTube reviewing.”
Hollywood Reporter: Time’s Up Teaming With USC Annenberg Professor to Launch Diverse Critics Database. “As stars and studios continue to call for more diverse film critics, Time’s Up and Annenberg Inclusion Initiative director Dr. Stacy L. Smith are stepping into the fray with a new database of diverse critics and journalists. Called CRITICAL, the forthcoming opt-in database, open to all, aims to connect underrepresented film critics and journalists with publicists, studios, film critics associations and talent. Over 200 critics and journalists have created profiles so far after being contacted by CRITICAL or friends who forwarded CRITICAL’s email about the initiative.”
The Next Web: IMDB, Rotten Tomatoes, or Metacritic? A data scientist’s guide to movie ratings. “There are a few good reasons you would want to avoid reading reviews, or watching a trailer, although they bring much more information than a rating…. So a numeric movie rating seems to be a good solution in quite a few situations, for quite a few people. This article aims to recommend a single website to quickly get an accurate movie rating, and offers a robust, data-driven argumentation for it.” This is a deep dive.