Cinema 5D: ShotDeck – Collaborative Searchable Online Library of Movie Images by Lawrence Sher, ASC. “ShotDeck is a new collaborative online library of movie images created by cinematographer Lawrence Sher, ASC. The library is fully searchable as each image is tagged with over 50 keywords. There are categories based on the genre of the movie, lighting, frame size, type of scene, etc. Created decks of images can be shared with other members. ShotDeck is now accepting free registrations for beta testing.”
Search Engine Land: Warner Bros. renamed the Harley Quinn movie for better SEO. “The name change is a reminder of the important role search can play in brand marketing strategies — even those of big studio releases. The quick name change came in an attempt to recover from what was a disappointing opening weekend. As we know, though, search doesn’t always move quickly and once something gets published, it can be very difficult to edit it.”
The Verge: Sundance VR and AR got extremely weird in 2020. “Sundance and other virtual or augmented reality-heavy art events might eventually have to grapple with this issue. Projects are getting longer (10 to 30 minutes, versus five to 10 minutes a few years ago), and many can only handle one or two people at a time. For context, the film festival had over 120,000 attendees. Even if only a fraction visit New Frontier, that means a lot of planning or long waits. It’s part of a bigger VR and AR scaling problem — headsets are niche, relatively rare devices that enthusiasts are still figuring out how to build a medium around.”
Deadline: PGA Inks Deal With IMDbPro To Add Producers Mark To Database. “The mark, introduced in 2012, is given to producers who have met the PGA’s standards of performing a major portion of the producing functions on a film while serving in a decision-making capacity. The certification is used by awards organizations including the Academy of Motion Picture Arts and Sciences, the Hollywood Foreign Press Association and BAFTA to help determine eligibility.” PGA in this case stands for Producers Guild of America.
The Guardian: Viral social media moments that deserve the Hollywood treatment. “The breakout hit at this year’s Sundance festival was Zola (pictured, above), a comic thriller about a stripper who travels to Florida for a weekend of sex and violence. Zola earned rave reviews from attendees, but the most interesting thing about it is that it was based on a Twitter thread.”
Tubefilter: YouTube Uses Trailer View Counts To Predict ‘Joker’ Will Steal Best Picture Oscar. “And the Oscar goes to Joker–or it will, according to YouTube views. The platform has released a prediction of how this year’s Best Picture nominees will shake out, ranking them by the number of views their official trailers received on YouTube. If the Academy ends up voting in accordance, director Todd Phillips’ Joaquin Phoenix-starring Joker–an origin story for Batman’s iconic archnemesis–will take home the golden man.”
CNET: Oscars 2020: Explore nominees, streaming options in new Google search hub. “The 2020 Oscars ceremony is this Sunday, and Google wants to be your hub for all things red carpet-related. On Wednesday, the search giant shared a blog post with several ways its Search and Assistant features can help you keep up with all the awards.”