‘Magic dirt’: How the internet fueled, and defeated, the pandemic’s weirdest MLM (NBC News)

NBC News: ‘Magic dirt’: How the internet fueled, and defeated, the pandemic’s weirdest MLM. “The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water. They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics.” This story is wild.

BuzzFeed News: These Controversial Loop Giveaways On Instagram Have Some Things In Common With MLMs

BuzzFeed News: These Controversial Loop Giveaways On Instagram Have Some Things In Common With MLMs. “A group of influencers announced they were hosting a loop giveaway for a car, sparking immediate backlash and a ton of questions. I reached out to Instagram, and a spokesperson told me these types of giveaways are against its policy and that the company was investigating. You can read about it here or on my Instagram, where I detailed my reporting. As I reported this out, I got messages from a few people who said these giveaways reminded them of MLMs, or multilevel marketing companies. I think this is a rather apt comparison for a few key reasons.” I had no idea what a “loop giveaway” is. Thanks to this article I am better informed.

Phys.org: Companies turn your Facebook friends into a sales force

Phys.org: Companies turn your Facebook friends into a sales force. “Unsolicited calls and face-to-face pitches once defined multilevel marketing—a $35-billion industry that recruits an ever expanding network of independent distributors to sell their products rather than rely on bricks-and-mortar stores. Instead, today’s generation of multilevel marketing brands including Rodan + Fields, Stella & Dot and LipSense are often discovered on social media platforms such as Facebook, which gives distributors instant access to a vast network of potential customers and recruits with the swipe of a finger.”