TechCrunch: Twitter/X rival T2 rebrands as ‘Pebble,’ saying the old name was never meant to be permanent

TechCrunch: Twitter/X rival T2 rebrands as ‘Pebble,’ saying the old name was never meant to be permanent . “An X challenger didn’t hide its ambitions to take on the social network formerly known as Twitter when it dubbed itself T2 at launch, but now that name — one which indicates a desire to build a Twitter clone — is no more. The company announced on its platform that the would-be X rival will now be called ‘Pebble.’” “Like the smartwatch?” said my not-quite-keeping-up memory.

Mashable: X’s new mobile logo looks like bad distressed jeans

Mashable: X’s new mobile logo looks like bad distressed jeans. “Elon Musk’s X — the app formally known as Twitter — has updated the logo for its app to look like distressed jeans from the ’90s. The initial X logo replaced the iconic Twitter bird with an X that had a striking resemblance to the font Monotype. Now, Musk’s X has updated the app’s logo to have a distressed look. Why a microblogging app should be distressed like a pair of black jeans in the ’90s, no one knows. But here’s the new look.”

CODART: Hermitage Museum in Amsterdam Rebrands as H’ART Museum

CODART: Hermitage Museum in Amsterdam Rebrands as H’ART Museum. “Amsterdam’s Hermitage Museum, once the largest satellite of the State Hermitage Museum in St. Petersburg, will change its name into H’ART Museum…. The rebranding and repositioning came more than a year after the Amsterdam museum cut ties with its parent museum in March 2022, following Russia’s invasion of Ukraine.”

USA Today: Over 80 schools changed their names in the wake of George Floyd’s murder. See our database

USA Today: Over 80 schools changed their names in the wake of George Floyd’s murder. See our database. “Using public school directory files from the National Center for Education Statistics, USA TODAY built a comprehensive database and interactive map of school name changes nationwide since 2020. Reporters analyzed thousands of rows of data and reviewed local news publications to put together a picture of what happened in each case. The database includes schools that changed names through the end of 2021. But the list of schools shedding old names keeps growing.”

WIRED: Proton Is Trying to Become Google—Without Your Data

WIRED: Proton Is Trying to Become Google—Without Your Data . “SINCE ITS FOUNDING in 2014, ProtonMail has become synonymous with user-friendly encrypted email. Now the company is trying to be synonymous with a whole lot more. On Wednesday morning, it announced that it’s changing its name to, simply, Proton—a nod at its broader ambitions within the universe of online privacy. The company will now offer an ‘ecosystem’ of linked products, all accessed via one paid subscription.”

Fermilab: Scientific publishing organizations and national laboratories partner on transgender-inclusive name-change process for published papers

Fermilab: Scientific publishing organizations and national laboratories partner on transgender-inclusive name-change process for published papers. “All 17 U.S. national laboratories and many prominent publishers, journals and other organizations in scientific publishing announced today the beginning of a partnership to support name change requests from researchers on past published papers. Previously, individual researchers shouldered the burden, administratively and emotionally, of initiating name-change requests with each publisher of their past papers…. This partnership streamlines these previously ad hoc processes and offers an official validation mechanism to all involved by enabling researchers to ask their respective institutions to pursue name changes on their behalf directly with the publishers and journals.”

Verizon: Introducing Verizon Media Group

Verizon: Introducing Verizon Media Group . “I’m excited today to share that beginning January 8, 2019, Verizon Media Group will replace the Oath brand, representing our strong alignment as a core pillar of Verizon’s business.” If I had to take a $4.6 billion markdown on my Yahoo-AOL properties, I’d probably change the name too.