Mashable: Elon Musk, meet the Twitter resistance. “A Harris Poll/Ad Age survey in mid-September found that some 69% of U.S. adults still refer to the platform as Twitter. A Chrome extension that scrubs all mentions of X from Twitter.com has more than 100,000 users. All of which raises an interesting question: If Elon Musk is trying to make fetch happen, and fetch doesn’t seem to be happening, and a significant chunk of his users say that fetch is never, ever going to happen … what happens next?”
TechCrunch: Elon Musk’s X Corp. faces trademark lawsuit from social media ad agency. “When Elon Musk rebranded Twitter to X this summer, there were concerns that the new company could face trademark lawsuits as there were nearly 900 active U.S. trademark registrations that cover the letter and branding ‘X’ across various industries, according to comments made by trademark attorney Josh Gerben, speaking to the press at the time. Now his firm is representing what may be the first client to sue X over its trademark — a Florida-based social media ad agency, X Social Media, that connects clients with opportunities to market themselves across social platforms like Facebook and Instagram.”
TechCrunch: Twitter/X rival T2 rebrands as ‘Pebble,’ saying the old name was never meant to be permanent . “An X challenger didn’t hide its ambitions to take on the social network formerly known as Twitter when it dubbed itself T2 at launch, but now that name — one which indicates a desire to build a Twitter clone — is no more. The company announced on its platform that the would-be X rival will now be called ‘Pebble.'” “Like the smartwatch?” said my not-quite-keeping-up memory.
Mashable: X’s new mobile logo looks like bad distressed jeans. “Elon Musk’s X — the app formally known as Twitter — has updated the logo for its app to look like distressed jeans from the ’90s. The initial X logo replaced the iconic Twitter bird with an X that had a striking resemblance to the font Monotype. Now, Musk’s X has updated the app’s logo to have a distressed look. Why a microblogging app should be distressed like a pair of black jeans in the ’90s, no one knows. But here’s the new look.”
CODART: Hermitage Museum in Amsterdam Rebrands as H’ART Museum. “Amsterdam’s Hermitage Museum, once the largest satellite of the State Hermitage Museum in St. Petersburg, will change its name into H’ART Museum…. The rebranding and repositioning came more than a year after the Amsterdam museum cut ties with its parent museum in March 2022, following Russia’s invasion of Ukraine.”
USA Today: Over 80 schools changed their names in the wake of George Floyd’s murder. See our database. “Using public school directory files from the National Center for Education Statistics, USA TODAY built a comprehensive database and interactive map of school name changes nationwide since 2020. Reporters analyzed thousands of rows of data and reviewed local news publications to put together a picture of what happened in each case. The database includes schools that changed names through the end of 2021. But the list of schools shedding old names keeps growing.”
WIRED: Proton Is Trying to Become Google—Without Your Data . “SINCE ITS FOUNDING in 2014, ProtonMail has become synonymous with user-friendly encrypted email. Now the company is trying to be synonymous with a whole lot more. On Wednesday morning, it announced that it’s changing its name to, simply, Proton—a nod at its broader ambitions within the universe of online privacy. The company will now offer an ‘ecosystem’ of linked products, all accessed via one paid subscription.”
Fermilab: Scientific publishing organizations and national laboratories partner on transgender-inclusive name-change process for published papers. “All 17 U.S. national laboratories and many prominent publishers, journals and other organizations in scientific publishing announced today the beginning of a partnership to support name change requests from researchers on past published papers. Previously, individual researchers shouldered the burden, administratively and emotionally, of initiating name-change requests with each publisher of their past papers…. This partnership streamlines these previously ad hoc processes and offers an official validation mechanism to all involved by enabling researchers to ask their respective institutions to pursue name changes on their behalf directly with the publishers and journals.”
Nature: Scientific publishers expedite name changes for authors. “In an effort to expand inclusivity for transgender researchers, some scientific publishers and societies worldwide have adopted policies that allow rapid and discreet author name changes to be made on digital editions of published works. These include research articles, conference papers, books and book chapters.”
Verizon: Introducing Verizon Media Group . “I’m excited today to share that beginning January 8, 2019, Verizon Media Group will replace the Oath brand, representing our strong alignment as a core pillar of Verizon’s business.” If I had to take a $4.6 billion markdown on my Yahoo-AOL properties, I’d probably change the name too.
Family Tree: Change of Names database released by TheGenealogist. “A new database released by TheGenealogist today allows researchers to search for ancestors who officially changed their forename or surname in Britain.”