The Conversation: What do TikTok, Bunnings, eBay and Netflix have in common? They’re all hyper-collectors
The Conversation: What do TikTok, Bunnings, eBay and Netflix have in common? They’re all hyper-collectors . “Consumer data is big business. In 2019, a report from digital marketers WebFX showed that data from around 1,400 loyalty programs was routinely being traded across the globe as part of an industry worth around US$200 billion. That same year, the Australian Competition and Consumer Commission’s review of loyalty schemes revealed how many of these loyalty schemes lacked data transparency and even discriminated against vulnerable customers. But the digital environment is making data collection even easier.”