Snapchat Getting Nielsen for Ad Tracking

Snapchat is getting Nielsen tracking for its advertising campaigns. Snapchat has unlocked the “advertising player” badge. “Snapchat is teaming up with Nielsen to supply marketers with third-party data measuring their ad campaigns. In addition, Snapchat has inked deals with two ad tech companies, Innovid and Sizmek, to bolster Snapchat’s ability to provide more granular data on campaign delivery.”

Nielsen Is Now Measuring Facebook

Nielsen is now including Facebook in its measurements. “With Facebook conversations now joining Twitter activity and ratings on broadcast and cable TV and the streaming services, Nielsen hopes to be able to more fully gauge the elusive correlation between social media chatter and actual viewership…”