PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE)

PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE). “The North Face today announced the launch of its fall brand campaign, It’s More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand’s more than 55-year history. To capture the meaning behind every piece of gear, The North Face is launching its first-ever crowdsourced digital archive, calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in the official archive.”

Egg on North Face: Wikipedia furious after glamp-wear giant swaps article pics for sneaky ad shots – and even brags about it in a video (The Register)

The Register: Egg on North Face: Wikipedia furious after glamp-wear giant swaps article pics for sneaky ad shots – and even brags about it in a video. “The North Face tried to sneakily replace images on Wikipedia pages with shots of models wearing the outdoor-clothing biz’s clobber in an attempt to skyrocket to the top of Google Images. It was part of an ad campaign that The North Face figured out with the Brazilian branch of international admen Leo Burnett Tailor Made. They had noticed that when people searched for top nature destinations, the first few images on Google were often taken from Wikipedia pages.”