Ars Technica: As more brands pull out of Twitter, SpaceX buys big Twitter ad package

Ars Technica: As more brands pull out of Twitter, SpaceX buys big Twitter ad package. “Yesterday, CNBC reported that SpaceX purchased one of Twitter’s premium advertising packages—when typically SpaceX rarely invests in Twitter advertising—as Musk’s other company plans to begin advertising Starlink satellite Internet to customers in Spain and Australia. According to internal documents CNBC reviewed, SpaceX has so far spent $160,000 on the Twitter ad campaign and in total could end up investing up to $250,000.”

Wall Street Journal: Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It

Wall Street Journal: Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It. “As Google faces years of regulatory scrutiny over whether it has abused its market power in ad tech—from the European Union and U.K. to the U.S. Department of Justice and a coalition of states led by Texas—the message that it’s a small share of the company’s revenue stands in contrast to its determination to hang onto the business.”

Australian Financial Review: Who killed the social media ad boom?

Australian Financial Review: Who killed the social media ad boom?. “US advertisers are on track to spend $US65.3 billion ($101.8 billion) on networks such as Facebook, Snap and Twitter this year, a year-on-year increase of just 3.6 per cent. That is about 10 times slower than last year, according to estimates from market researcher eMarketer. The social media slowdown is such that its forecast growth rate for this year is almost the same as traditional media such as television and radio, whose audiences have been shrinking for years.”

Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight (Wall Street Journal)

Wall Street Journal: Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight. “Mr. Musk said this spring that as owner of Twitter he would reinstate former President Donald Trump’s account, which the platform suspended indefinitely after linking Mr. Trump’s comments to the Jan. 6 Capitol riot. That would be a red line for some brands, said Kieley Taylor, global head of partnerships at GroupM, a leading ad-buying agency that represents blue-chip brands. About a dozen of GroupM’s clients, which own an array of well-known consumer brands, have told the agency to pause all their ads on Twitter if Mr. Trump’s account is reinstated, Ms. Taylor said.”

News@Northeastern: Facebook’s Ad Delivery Algorithm Is Discriminating Based On Race, Gender And Age In Photos, Northeastern Researchers Find

News@Northeastern: Facebook’s Ad Delivery Algorithm Is Discriminating Based On Race, Gender And Age In Photos, Northeastern Researchers Find. “Have you ever noticed the faces in Facebook ads seem to match your gender, race or age? That isn’t an accident, Northeastern computer science researchers say. A new paper published by a group of researchers from Northeastern’s Khoury College of Computer Sciences found that Facebook’s algorithm delivers advertisements differently based on who is pictured in the ad.”

New York Times: TikTok failed to stop most misleading political ads in a test run by researchers.

New York Times: TikTok failed to stop most misleading political ads in a test run by researchers.. “TikTok failed to catch 90 percent of ads featuring false and misleading messages about elections, while YouTube and Facebook identified and blocked most of them, according to an experiment run by misinformation researchers, the results of which were released on Friday.”

Search Engine Journal: Google Lets You Disable Targeted Ads & Keep Personalized Searches

Search Engine Journal: Google Lets You Disable Targeted Ads & Keep Personalized Searches. “Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your account settings and block Google from collecting Web & App Activity and YouTube History data.”

Snopes: How Max Polyakov Hides His Financial Interest in an International Web of Online Deception

Snopes: How Max Polyakov Hides His Financial Interest in an International Web of Online Deception . “Simply put, Polyakov sits atop a massive, internationally significant digital empire that incentivizes overtly deceptive advertising, and that allows him and his associates to profit in multiple ways from the scams pushed by that deception. By uncovering the mechanics of this ecosystem in forensic detail, Snopes hopes to highlight the technical, financial, and legal schemes required both to profit from internet scams and — perhaps — to stop their proliferation.”

WIRED: How Bots Corrupted Advertising

WIRED: How Bots Corrupted Advertising. “WHEN ALEKSANDR ZHUKOV went on trial last year, he stood accused of defrauding US companies, including The New York Times and pet care brand Purina, out of millions of dollars. According to the court, the then 41-year-old set up a company that promised to show online adverts to humans, but he instead placed those adverts on an elaborate network of fake websites where they were seen only by bots. Yet Zhukov’s defense did not center around his innocence or his remorse. Rather, he said he was giving the online economy exactly what it wanted: cheap traffic, whatever the source.”

Washington Post: Scams are showing up at the top of online searches

Washington Post: Scams are showing up at the top of online searches. “Add one more to the list of online places bad guys are hiding: the very top of search results. Nasty scams and malware are preying on your trust by hiding behind the ads that sit on top of search pages. Google, DuckDuckGo and Bing are being paid to put them in front of us, and they haven’t figured out how to stop it.” The link I’ve put in this item is a gift article, so you’ll be able to read it even if you’re not a WP subscriber.

The Guardian: Google faces €25bn lawsuit in UK and EU over digital advertising

The Guardian: Google faces €25bn lawsuit in UK and EU over digital advertising. “Google faces a €25bn (£21.6bn) lawsuit in the UK and EU that accuses the tech firm of anticompetitive conduct in the digital advertising market. The company, which is a key player in the online ad market as well as being a dominant force in search, is accused of abusing its power in the ad tech market, which coordinates the sale of online advertising space between publishers and advertisers.”