Virginia Tech: Study investigates lack of disclaimers on Facebook and Google’s advertising during the 2016 presidential election. “A cloak of mystery often shrouds the inner workings of technological giants, but sometimes clarity is in plain sight. A Virginia Tech research team recently uncovered conclusive details about the roles Facebook, Google, and the Federal Election Commission played in digital advertising around the U.S. presidential election of 2016.” This is quite an interesting read.
BBC: Girl, 12, flooded with beauty ads on Instagram. “The aunt of a 12-year-old girl has shared screenshots online of the adverts her niece was served up on Instagram during the course of a day. Many were based around fashion or beauty.” Apparently the girl is just about to turn 13, which is Facebook’s minimum for joining its social networks.
The Verge: As CBD Booms, Facebook Is Quietly Cracking Down On Ads. ” A survey in January found 65 million Americans had tried CBD in some form, with 63 percent finding it effective; it’s finally gone mainstream. As a non-psychoactive derivative of the hemp plant, its effects are difficult to pin down, but the market for CBD is undeniable, estimated to grow as high as $16 billion over the next six years. It’s become something of a cliché that if you have a problem that modern medicine can’t seem to fix, someone will eventually offer you CBD. Facebook, on the other hand, still treats CBD like the contraband it isn’t.”
Elite Daily: Here’s How To Find Your Ad Interests On Instagram If You Need A Laugh. “If you’re someone who scrolls through Instagram on the reg (same), then you’ve probably seen relevant ads pop up in your feed. It’s no secret that Instagram gears its ads toward your specific interests — but have you ever wondered what those interests even are? Apparently, the photo-sharing platform rounded ’em up for you, and you can access them straight from your app. If you’re wondering how to find your Ad Interests on Instagram, listen up — it’s super easy to do.”
Engadget: Social media ads for vaping must include nicotine warnings, FTC says. “The Federal Trade Commission (FTC) and US Food and Drug Administration (FDA) warned a handful of ‘e-liquid,’ or vape, companies that they — and their social media influencers — must follow the same advertising rules as everyone else. Specifically, ads for vaping products that contain nicotine must include warning labels, as nicotine is an addictive chemical. “
EurekAlert: The hidden secrets of creating a viral YouTube ad. “The research team tested five hypotheses about what drives sharing of video ads across social media, using two independent field studies that analyzed 11 measures of emotion and over 60 ad characteristics. The study included 109 brands that were among the top 100 US advertisers in 2012 as well as additional brands that were historically active on YouTube.”
NBC News: Russian trolls who interfered in 2016 U.S. election also made ad money, report says. “The effort by a Russian internet deception factory to manipulate American public opinion during the 2016 election was better planned and executed — and also more lucrative — than previously understood, according to a new analysis of nearly 10 million tweets by a leading cybersecurity firm.”