WARC: Internet in decline beyond Google and Facebook. “Total internet advertising spend – including desktop, mobile, and tablet – will decline by 7.2% this year, if you take the Google and Facebook ‘duopoly’ out of the equation…. Combined, the duopoly’s share of the global online ad market is expected to rise to 61.4% (up from 56.4% in 2018), with combined ad income forecast to reach $176.4 billion – an increase of 22%.”
Neowin: Twitter expands political ad transparency tools to EU, India, and Australia . “Twitter has announced that it’s bringing political ad rules to European Union member states, India, and Australia, following a rollout last year in the United States. The transparency effort consists of the Political Campaigning Policy, which defines political content, and the Ads Transparency Center (ATC), where users can dig into information about political advertisers.”
Business Standard: Pre-verification process for political ads being put in place: FB, Google tell HC. “Facebook, Google and YouTube told the Bombay High Court Monday that they are putting in place strict ‘pre-verification processes’ for online political advertisements on their platforms in India ahead of the Lok Sabha elections.”
BuzzFeed News: Here’s How One Of Facebook’s Biggest Anti-Vax Communities Built Its Massive Network. “While Facebook is mulling over exactly how to combat a topic as complex and emotional as the anti-vaccination misinformation, members of its community continue to use the site’s tools to promote themselves. For a clear look at how this simple, ad-driven feedback loop works, let’s take a look at ‘Stop Mandatory Vaccination,’ one of the more prolific Facebook communities for anti-vaxxers.”
University of Hawai’i at Manoa: From Facebook to the Streets: Russian Troll Ads and Black Lives Matter Protests. “Online trolling is typically studied in the IS literature as an uncoordinated, anarchic activity. Coordinated, strategic online trolling is not well understood despite its prevalence on social media. To shed light on this prevailing activity, the present study examines the proposition that coordinated online trolling is timed to leverage macro societal unrest. In testing this proposition, we analyzes the dynamics of the Russian State’s coordinated trolling campaign against the United States beginning in 2015. Using the May 2018 release of all Russian Troll Facebook advertisements, this study constructs a topic model of the content of these ads. The relationship between ad topics and the frequency of Black Lives Matter protests is examined. We argue that the frequency of Black Lives Matter protests proxies for civil unrest and divisiveness in the United States. The study finds that Russian ads related to police brutality were issued to coincide with periods of higher unrest. This work also finds that during periods of relative calm (evidenced by lower frequency of protests) Russian ads were relatively innocuous.” The entire paper is available as a PDF.
Bloomberg Quint: Google May Employ More People Than the Entire U.S. Newspaper Industry . “Alphabet Inc., which is almost entirely Google, had 98,771 employees as of December. That news, contained in the annual 10-K report the company released last week, got me thinking. Google, you may remember, passed the entire U.S. newspaper industry in advertising revenue in 2010. The numbers are now not even remotely close.”
Windsor Star (Canada): Social media sites like Facebook take in lion’s share of federal ad dollars. “Of the $39.2 million spent on government advertisements last year, federal departments spent almost $18.2 million on digital ads — roughly 46 per cent of the total budget, which doesn’t include production costs. And, for the first time ever, social media ads made up the biggest slice of digital spending — 43 per cent, or roughly $7.8 million.” Please note this is Canada, not the United States.