TechCrunch: UK closes ‘Jedi Blue’ antitrust collusion case against Google and Meta

Posted on March 11, 2023 by ResearchBuzz

TechCrunch: UK closes ‘Jedi Blue’ antitrust collusion case against Google and Meta. “The U.K.’s Competition and Markets Authority (CMA) won’t be pursuing an anticompetition collusion case against Google and Facebook’s parent Meta, following a similar decision made by its counterparts in the Europe Union. However, Google will remain under the CMA’s spotlight, with parts of the Google-Meta case now being bundled with a separate ongoing antitrust against Google.”

Engadget: Microsoft is reportedly already planning to bring ads to Bing’s AI chatbot

Posted on February 18, 2023 by ResearchBuzz

Engadget: Microsoft is reportedly already planning to bring ads to Bing’s AI chatbot. Of course they are. “Microsoft is reportedly in talks with advertising agencies on how to slot ads into the juiced-up Bing, particularly when it comes to the generative AI-powered chatbot. The company is already testing ads there, according to Reuters, including by slotting in traditional search ads.”

MJ Biz Daily: Twitter to allow ads for cannabis, THC products in United States

Posted on February 15, 2023 by ResearchBuzz

MJ Biz Daily: Twitter to allow ads for cannabis, THC products in United States. “In a major policy shift, Twitter Inc. is allowing ‘approved’ and state-legal cannabis companies and other advertisers to post ads in the United States for regulated THC and CBD products, accessories and services, the social media platform has disclosed.”

Search Engine Land: New updates to Google’s gambling and games policy

Posted on February 10, 2023 by ResearchBuzz

Search Engine Land: New updates to Google’s gambling and games policy. “If you or your clients are involved in sports betting, or your brand is in this field, will soon have the opportunity to advertise on Google and target users in Maryland, Pennsylvania, Virginia, and West Virginia.”

Washington Post: Extremist influencers are generating millions for Twitter, report says

Posted on February 9, 2023 by ResearchBuzz

Washington Post: Extremist influencers are generating millions for Twitter, report says. “Elon Musk’s restoration of 10 Twitter accounts that were banned under the platform’s previous management has generated enough engagement since they returned to the platform to likely generate $19 million in advertising revenue annually, a nonprofit dedicated to countering hate speech online has concluded.”

Wall Street Journal: Breakup of Google’s Ad Business Would Reshape $500 Billion Sector

Posted on February 3, 2023 by ResearchBuzz

Wall Street Journal: Breakup of Google’s Ad Business Would Reshape $500 Billion Sector. “Google spent the better part of two decades building the world’s most powerful digital advertising machine. Breaking it up would send shock waves through the $500 billion online-ad market.”

On Trump’s Social Network: Ads for Miracle Cures, Scams and Fake Merchandise (New York Times)

Posted on February 1, 2023 by ResearchBuzz

New York Times: On Trump’s Social Network: Ads for Miracle Cures, Scams and Fake Merchandise. “Ads from major brands are nonexistent on the site. Instead, the ads on Truth Social are for alternative medicine, diet pills, gun accessories and Trump-themed trinkets, according to an analysis of hundreds of ads on the social network by The New York Times.”

CNN: How Google’s long period of online dominance could end

Posted on January 29, 2023 by ResearchBuzz

CNN: How Google’s long period of online dominance could end. “…even though the lawsuits drive at the heart of Google’s revenue machine, they could take years to play out. In the meantime, two other thorny issues are poised to determine Google’s future on a potentially shorter timeframe: The rise of generative artificial intelligence and what appears to be an accelerating decline in Google’s online ad marketshare. Just days before the DOJ suit, Google announced plans to cut 12,000 employees amid a dramatic slowdown in its revenue growth, and as it works to refocus its efforts partly around AI.”

Slate: It’s the Perfect Time to Break Up Google’s Ad-Tech Monopoly

Posted on January 28, 2023 by ResearchBuzz

Slate: It’s the Perfect Time to Break Up Google’s Ad-Tech Monopoly. “It may seem contradictory, but an economic downturn is actually the perfect time to enforce antitrust laws in the ad-tech industry. First of all, Google is fine. It generated $54.5 billion in ad revenue from July through September 2022 alone, an increase of 2.5 percent from the same quarter in 2021…. The real casualties of any pending financial crisis will be the much smaller players that also depend on digital advertisements—newspapers, magazines, and local businesses—and that directly suffer from Google’s dominant position in the market.”

Reuters: Ad spending on Twitter falls by over 70% in Dec – data

Posted on January 25, 2023 by ResearchBuzz

Reuters: Ad spending on Twitter falls by over 70% in Dec – data. “Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives to win back advertisers, offering some free ads, lifting a ban on political advertising and allowing companies greater control over the positioning of their ads.”

CNN: DOJ sues Google over its dominance in online advertising market

Posted on January 24, 2023 by ResearchBuzz

CNN: DOJ sues Google over its dominance in online advertising market. “The Justice Department and eight states sued Google on Tuesday, accusing the company of harming competition with its dominance in the online advertising market and calling for it to be broken up. The move marks the Biden administration’s first blockbuster antitrust case against a Big Tech company. The eight states joining the suit include California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee and Virginia.”

Feds poised to file another antitrust suit against Google this week: report (MarketWatch)

Posted on January 24, 2023 by ResearchBuzz

MarketWatch: Feds poised to file another antitrust suit against Google this week: report. “The U.S. Justice Department is preparing to sue Alphabet Inc. in the coming days over its dominance in the online ad market, according to a report late Monday. Citing sources familiar with the matter, Bloomberg News reported the antitrust suit is expected to be filed in federal court before the end of this week, and as soon as Tuesday.”

WIRED: A Sneaky Ad Scam Tore Through 11 Million Phones

Posted on January 21, 2023 by ResearchBuzz

WIRED: A Sneaky Ad Scam Tore Through 11 Million Phones. “Security researchers today revealed a new widespread attack on the online advertising ecosystem that has impacted millions of people, defrauded hundreds of companies, and potentially netted its creators some serious profits. The attack, dubbed Vastflux, was discovered by researchers at Human Security, a firm focusing on fraud and bot activity. The attack impacted 11 million phones, with the attackers spoofing 1,700 app and targeting 120 publishers. At its peak, the attackers were making 12 billion requests for ads per day.”

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