Social Media Examiner: Social Media Content Strategy: How to Respond to a Changing Marketplace . “Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.” As always with Social Media Examiner, an excellent transcription/article accompanies the podcast link.
Social Media Examiner: How to Attract and Nurture Quality Instagram Followers. “Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.”
Phys .org: Platforms can’t settle on ‘appropriate’ engagement-boosting practices . “Is it ok to use keywords that you know people are searching for, but not ok for ‘bots’ to direct traffic to your site? Will you be punished, suspended or banned from Google, Facebook and Instagram because how you strategize with the algorithm is deemed illegitimate? Researchers at Rutgers University say more consistent standards are needed for advertisers, journalists, influencers and marketers seeking to boost their visibility on platforms such as Google, Facebook and Instagram.”
Strange Attractor: How The Economist is using data-driven interactive Stories to grow its Instagram following. “Topping my media newsletter today is a story from my friends at Journalism.co.uk on how The Economist is using interactive data Stories on Instagram to grow their following on the social media platform.”
Social Media Examiner: How to Promote Your Live Event on Facebook. “Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.”
Science Daily: Social media for medical journals operates in ‘wild west,’ needs more support to succeed . “In this first study to examine social media editor roles at medical journals, researchers found that while medical journals are using social media more to extend the reach of new research, the responsibilities and measures of success for these roles aren’t well defined or supported. More support is needed to get the information to the public more efficiently.”
The Verge: Why Twitter reset the @Twitter account. “On Friday morning, Twitter posted a single word to its Twitter account: ‘The.’ Average users began replying, telling a story one word at a time. When it was done, the first thread read: ‘The beginning of the end is near. Yay.’ Had it been posted a month or so, it’s likely the world would have written off Twitter’s ‘the’ as a pocket-tweet. But if you’ve been paying attention to @Twitter for the past few weeks, you’ve noticed an undeniable transformation. An account best known for posting almost comically remedial education to its user base — it was still instructing followers on how to retweet as recently as 2016 — suddenly felt a bit more alive.”