Strange Attractor: How The Economist is using data-driven interactive Stories to grow its Instagram following. “Topping my media newsletter today is a story from my friends at Journalism.co.uk on how The Economist is using interactive data Stories on Instagram to grow their following on the social media platform.”
Social Media Examiner: How to Promote Your Live Event on Facebook. “Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.”
Science Daily: Social media for medical journals operates in ‘wild west,’ needs more support to succeed . “In this first study to examine social media editor roles at medical journals, researchers found that while medical journals are using social media more to extend the reach of new research, the responsibilities and measures of success for these roles aren’t well defined or supported. More support is needed to get the information to the public more efficiently.”
The Verge: Why Twitter reset the @Twitter account. “On Friday morning, Twitter posted a single word to its Twitter account: ‘The.’ Average users began replying, telling a story one word at a time. When it was done, the first thread read: ‘The beginning of the end is near. Yay.’ Had it been posted a month or so, it’s likely the world would have written off Twitter’s ‘the’ as a pocket-tweet. But if you’ve been paying attention to @Twitter for the past few weeks, you’ve noticed an undeniable transformation. An account best known for posting almost comically remedial education to its user base — it was still instructing followers on how to retweet as recently as 2016 — suddenly felt a bit more alive.”
Washington Post: Google researchers say the tech industry has contributed to an ‘attention crisis’. “Google released a new paper written by its own user experience researchers that delves into the reasons that we can’t put down our phones, and starts to explore what companies can do about it. It also calls on the technology industry to reexamine the way it ties engagement to success — noting that capturing people’s attention is not necessarily the best way to measure whether they’re satisfied with a product.”
Search Engine Journal: Facebook Video Tips: 12 Ideas for More Engagement. “The first and foremost thing when it comes to creating engaging Facebook videos is exactly that: be engaging. We don’t have much time to capture anyone’s attention these days. You have, on average, about 2-3 seconds to engage someone. So what do you do? Here are 12 tried-and-true ideas that should result in greater engagement for your Facebook videos.”
Social Media Examiner: Twitter Engagement: How to Connect With People on Twitter. “Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland.” The only reason I clicked on the headline was because I saw it was from Social Media Examiner, and I knew the article would be the exact opposite of crap. And I was right! Very good read.