Search Engine Journal: Facebook Video Tips: 12 Ideas for More Engagement. “The first and foremost thing when it comes to creating engaging Facebook videos is exactly that: be engaging. We don’t have much time to capture anyone’s attention these days. You have, on average, about 2-3 seconds to engage someone. So what do you do? Here are 12 tried-and-true ideas that should result in greater engagement for your Facebook videos.”
Social Media Examiner: Twitter Engagement: How to Connect With People on Twitter. “Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland.” The only reason I clicked on the headline was because I saw it was from Social Media Examiner, and I knew the article would be the exact opposite of crap. And I was right! Very good read.
USA Today: Breaking up with Facebook: Users confess they’re spending less time. “More than a dozen U.S. users interviewed by USA TODAY say they are starting to question their always-on relationship with the giant social network. Not only are they liking it less, they say they’re scaling back how much time they spend there. And those rumblings of growing Facebook fatigue are starting to show up in tracking data.”