CNET: FTC cracks down on companies for deceptive online marketing practices. “The Federal Trade Commission uncovered and stopped the misleading online marketing tactics of two different companies, it announced Monday.”
ZDNet: How much do influencers really earn? That depends on gender, among other factors. “Although Influencer marketing is now mainstream for brands that want to extend their marketing, influencers often do not earn as much for their posts as you might think.”
Medium: Are Closed (and Secret) Facebook Groups the Future of Social Media?. “Back in March of last year, Condé Nast Traveler did something a little unusual in the social media universe. They played hard to get. Instead of courting new followers with clickbait and promo codes, the company required that interested people apply to get into their closed Facebook Group, focused on female travelers. To be considered for membership, applicants had to explain why the Group was important to them, and show an understanding of the community guidelines.”
Social Media Explorer: Free Video Creation Tools for Social Media Marketers on a Budget. “In this post, you’ll find professional-level video editing software for Mac and Windows, mobile apps for quick compilations, screen and video recording tools, and instant GIF and thumbnail builders. But before we jump into reviewing them, let’s take a moment and recall few video publishing trends you should keep in mind before hitting the ‘Share’ button.”
Northeastern University: Will Fake Social Media Followers Derail The Booming Influencer Marketing Business?. “Celebrities, social media stars, and other online personalities have taken a hit to their credibility in recent months, as millions of their followers have been exposed as fake or bought. This has created a bigger problem for advertisers and consumers, who no longer can trust in high follower numbers as a measure of influence and credibility. Now, a machine-learning algorithm developed by Northeastern graduates is giving marketers a way to keep their advertising real—and rebuild consumer trust. “
Social Media Examiner: How to Create a Social Media Calendar: A Template for Marketers. “Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar.”
Small Business Trends: Twitter Promote Mode Automatically Boosts Small Business Tweets for $99 a Month. “If you’re struggling with setting up a social media ad campaign, Twitter (NYSE:TWTR) has just introduced a solution right up your alley. The new Twitter Promote Mode is an ‘always-on, amplification engine’ which automatically boosts tweets and profiles. By repeatedly promoting tweets, Promote Mode consistently attracts more followers and creates additional reach. The Promote Mode feature costs a flat fee of $99 a month.”
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