Irish Times: UL scientists work to identify social media ‘superspreaders’. “Researchers at the University of Limerick (UL) are developing new mathematical techniques and models to examine how information spreads rapidly online. A team headed by Prof James Gleeson is to benefit from €900,000 in funding from Science Foundation Ireland (SFI) to investigate ‘social spreading phenomena’.”
Social Media Examiner: How to Use Facebook Audience Optimization for Better Organic Exposure. “Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature.”
BuzzFeed: Here’s Why It Doesn’t Matter If People Trust Facebook’s Fake News Label In The News Feed. “Almost exactly nine months ago, the company announced it would add a ‘disputed by third party fact-checkers’ label to links in the News Feed that external fact checkers deemed completely false. Since then, the label has been a major focus of reporting and research. ‘Tagging fake news on Facebook doesn’t work, study says,’ read the headline on a Politico story about a draft research paper. (Facebook questioned the study’s methodology and the validity of its findings.) But here’s the hidden truth people keep missing: the public’s reaction to the disputed label is largely irrelevant to stopping the spread of misinformation.”
Inc: This is Why Facebook Engagement is Falling for Brands and Publishers. “Businesses have relied on Facebook as a vehicle for customer engagement for years. The social media outlet entered the world like a majestic unicorn, helping brands and publishers rocket into stardom thanks to how easy it is to reach out to others using the site. But, recent numbers show that this beautiful, shining creature isn’t as magical as it once when it comes to engagement. In fact, the average number of engagements fell from 340 to 264 in just the first six months of 2017.”
Engadget: Facebook tries slipping more local politics into your News Feed. “Facebook isn’t shy about wanting to increase your involvement in politics, and that might soon include seeing posts from the politicians you don’t follow. A spokesperson has confirmed to Recode that the social network is testing a feature that slips the ‘top posts’ from local politicians into your News Feed, even when you don’t follow them.” While not showing me updates from pages I’ve actually liked?
Digiday: Facebook always wins: Data shows publishers are buying far more Facebook traffic. “Publishers may have bones to pick with Facebook over declining organic reach and monetization issues. But that hasn’t stopped them from buying a lot more traffic from the platform lately. According to analysis of over 1 million dark posts, or paid posts targeted at a specific audience segment on a platform, shared by more than 400 publishers, the average number of paid monthly impressions from Facebook over the past 18 months has more than doubled, according to Keywee data.”
Chris Aldrich: The Facebook Algorithm Mom Problem. “I can post about arcane areas like Lie algebras or statistical thermodynamics, and my mom, because she’s my mom, will like all of it–whether or not she understands what I’m talking about or not. And isn’t this what moms do?! What they’re supposed to do? Of course it is! She’s my mom, she’s supposed to love me unconditionally this way! The problem is: Facebook, despite the fact that they know she’s my mom, doesn’t take this fact into account in their algorithm.”