OpenLearn: How did Facebook likes help Labour at the ballot box?. “The 2017 election saw a stronger than foreseen performance by the Labour Party. Matt Walsh explains how Labour’s Facebook success played out, heralding the party’s overall campaign performance. GE2017 was a numbers game: by achieving very high levels of organic reach, Labour managed to target undecided voters in marginal constituencies, energise voters who had drifted away from the party, and mobilise the young.”
Social Media Examiner: How to Use Facebook to Drive More Traffic to Your Blog Posts. “Do you want to drive more Facebook traffic to your blog? Wondering how to optimize your shares of your blog content for visibility and reach? In this article, you’ll discover a five-step plan for promoting blog posts on Facebook.”
BBC News: What a Facebook experiment did to news in Cambodia. “Until recently, video blogger Catherine Harry was a Facebook success story in Cambodia. Her page, A Dose of Cath, featured a series of outspoken first person videos on taboo topics like virginity and menstruation that never got airtime on TV. Then, on 19 October, Facebook tweaked its News Feed in Cambodia and five other small countries. Instead of seeing posts from Facebook pages in their general News Feed, users in the test had to go to a new section called Explore Feed to see the content. And so when Ms Harry posted a new video on Facebook on Saturday, just 2,000 of her fans saw it in the first hour, compared to about 12,000 who normally watched.”
Niemanlab: Are you a low-quality web page? (Are you sure?) Facebook sheds a little light on its algorithm . “Facebook … went ahead on Tuesday and, at an event at CUNY in New York, released a set of ‘News Feed Publisher Guidelines’ that aim to decipher the News Feed algorithm a bit and help publishers better understand ‘content guidelines, quality guidelines, and community standards to aid your efforts to find and engage your audience on News Feed.’ (In other words, do this or we’ll bump your stuff to the secondary feed. Haha! Just kidding.) The panel included a discussion between Facebook News Feed VP Adam Mosseri and CUNY professor Jeff Jarvis.”
Recode: Publishers might have to start paying Facebook if they want anyone to see their stories. “Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them. As part of a new test in six countries, Facebook is taking content from publishers and businesses out of its main feed. Instead, those posts will exist in a separate, hard-to-find feed that Facebook recently launched for discovering new stuff, called the ‘Explore Feed.'” Apparently when I wrote Please Don’t Like Us On Facebook (Because There’s No Damned Point) I was just a bit ahead of my time. I can’t afford to do post promotion so expect to see even less.
Irish Times: UL scientists work to identify social media ‘superspreaders’. “Researchers at the University of Limerick (UL) are developing new mathematical techniques and models to examine how information spreads rapidly online. A team headed by Prof James Gleeson is to benefit from €900,000 in funding from Science Foundation Ireland (SFI) to investigate ‘social spreading phenomena’.”
Social Media Examiner: How to Use Facebook Audience Optimization for Better Organic Exposure. “Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature.”