Phys .org: The use of jargon kills people’s interest in science, politics

Phys .org: The use of jargon kills people’s interest in science, politics. “In a new study, people exposed to jargon when reading about subjects like self-driving cars and surgical robots later said they were less interested in science than others who read about the same topics, but without the use of specialized terms. They were also less likely to think they were good at science, felt less informed about science and felt less qualified to discuss science topics.”

Social Media Content Strategy: How to Respond to a Changing Marketplace (Social Media Examiner)

Social Media Examiner: Social Media Content Strategy: How to Respond to a Changing Marketplace . “Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.” As always with Social Media Examiner, an excellent transcription/article accompanies the podcast link.

Social Media Examiner: How to Create a Social Media Style Guide for Your Business

Social Media Examiner: How to Create a Social Media Style Guide for Your Business. “Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide.”

Mashable: Doctors are using TikTok to blow off steam and educate teens

Mashable: Doctors are using TikTok to blow off steam and educate teens. “Watching medical professionals being cheesy on TikTok to have a little fun during a hectic day and educate the younger people on the platform is a nice change of pace for the medical world. They’re honest about educating, and their willingness to be silly on the app to get their message across can be both entertaining and endearing. “

How to Create an Instagram Stories Content Plan: A Guide for Marketers (Social Media Examiner)

Social Media Examiner: How to Create an Instagram Stories Content Plan: A Guide for Marketers. Really a guide for anyone who’s interested in consistent outreach and engagement. “Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business.”