RIT Scholar Works: Ask Me Anything: Promoting Archive Collections On Reddit. “Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called ‘Ask Me Anything’ (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology.”
The Verge: A new startup helps podcasts get promoted on other podcasts. “Podcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in setting up cross-promotions with other podcasters, agreements in which two shows promote each other. It promises there’s more to come.” Reminds me of webrings! Remember those?
Current: KQED to study how to reach and engage millennials with science media. “‘Cracking the Code: Influencing Millennial Science Engagement’ is a new collaborative project that brings together the expertise of the public broadcaster’s science team with science communication experts in academia. The partners will test ways to increase engagement with KQED science content among audiences within the millennial generation born between 1981 and 1996. The three-year effort is supported by a $3 million grant from the National Science Foundation.”
Phys .org: Research explores ways to bridge gaps in science communication. “‘Give me a break!’ ‘Fake News!’ ‘Blah Blah Blah…’ These retorts are symptoms of a fundamental problem in science communication—new research from the Tepper School of Business shows that when we hear something that doesn’t make sense to us, it’s much easier to respond with derision than to work to understand what is being said. It’s difficult to bridge these gaps in understanding because they are driven by fundamental differences in values, perspectives, and knowledge bases. It means that debates escalate into arguments unless people work to build trust, respect, and common ground.”
Social Media Examiner: How to Improve Your Social Video Content: 10 Tips From the Pros. “Want to create better social video content? Looking for tips and tools to try In this article, 10 video experts share the tactics and tools they use to create successful video content.”
Social Media Examiner: How to Write Instagram Captions That Improve Engagement. “Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act.”
The Social Media Hat: How to Create 26 Pieces Of Content From A Facebook Live. “What if I told you that a single one-hour video that you broadcast live to Facebook will generate dozens and dozens of pieces of content that you can use to fuel your content marketing efforts both on your blog and on every other major social network?” When I read the title I knew this article was either going to be absolutely amazing or written-in-five-minutes crap. It’s amazing.