Chemical & Engineering News: We’re all science communicators. Here’s how to do it better. “Our situation comes with innumerable challenges. However, it also provides an opportunity for scientists to make a powerful contribution to society and demonstrate the value of science education. Whether or not you are engaging in research directly related to COVID-19, you can help those around you separate facts from myths, interpret the data that are available, and make better-informed decisions.”
Social Media Examiner: Chatbot Strategy: How to Improve Your Marketing With Bots. “Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. She’s also host of the 10 Minute Chatbot Marketer podcast. You’ll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot strategy. You’ll also learn uses for chatbots outside of Facebook Messenger.” Podcast with extensive article.
Social Media Examiner: How to Make Videos People Will Watch on Social Media. “Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media.”
Search Engine Journal: 22 Proven Ways to Get Followers on Instagram. “Looking to grow your following on Instagram? Use these 22 proven tips to attract more followers.”
Phys .org: The use of jargon kills people’s interest in science, politics. “In a new study, people exposed to jargon when reading about subjects like self-driving cars and surgical robots later said they were less interested in science than others who read about the same topics, but without the use of specialized terms. They were also less likely to think they were good at science, felt less informed about science and felt less qualified to discuss science topics.”
Social Media Examiner: Social Media Content Strategy: How to Respond to a Changing Marketplace . “Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.” As always with Social Media Examiner, an excellent transcription/article accompanies the podcast link.
Social Media Examiner: How to Attract and Nurture Quality Instagram Followers. “Want more business from Instagram? Looking for a proven process to follow? In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.”
Social Media Examiner: How to Create a Social Media Style Guide for Your Business. “Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide.”
Mashable: Doctors are using TikTok to blow off steam and educate teens. “Watching medical professionals being cheesy on TikTok to have a little fun during a hectic day and educate the younger people on the platform is a nice change of pace for the medical world. They’re honest about educating, and their willingness to be silly on the app to get their message across can be both entertaining and endearing. “
Social Media Examiner: How to Create an Instagram Stories Content Plan: A Guide for Marketers. Really a guide for anyone who’s interested in consistent outreach and engagement. “Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business.”
Poynter: How 3 local newsrooms grew exponentially on Instagram. “This summer, three young journalists went to work in local newsrooms. But they weren’t there to report, photograph, video or edit — they did it for the gram. University of Missouri Journalism School graduates Emily Dunn, Grace Lett and Magdaline Duncan worked at the St. Louis Post-Dispatch, The Boston Globe and the (Minneapolis) Star Tribune specifically to test and create Instagram strategies to attract younger audiences.”
Nerd4 .life: WunderBO, a new online video game that promotes Bologna and its museums. “WunderBOi s a game to learn about and explore the cultural heritage of Bologna, an adventure full of puzzles, trivia and hidden object in which the player is called to collect the remains coming from the Medieval Civic Museum and the Museum of Palazzo Poggi in Bologna for the descrambling of a real Wunderkammer , or ‘wonder room’ (the Wunderkammer is unfenomeno collectors of the seventeenth century, typical of the area, cultural centre-european mixed natural and artificial objects, with a particular penchant for the bizarre and the wonderful).”
MakeUseOf: Spotify Wants to Help Podcasters Get More Listeners . “Spotify has launched Spotify for Podcasters, a dedicated platform just for podcasters. With podcasting growing as a medium, streaming media companies are desperate to become the home of podcasts. Hence Spotify reaching out to podcasters in this way.”
Social Media Examiner: How to Use Memes: A Guide for Marketers. “Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people.”
Social Media Examiner: How to Create an Instagram Content Plan for Your Business . “Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business.” This is really for anyone who wants a more systematic way of planning out their Instagram content.