High Snobiety: Seriously, Who’s Going To Buy The Van Gogh Museum’s Perfume?

High Snobiety: Seriously, Who’s Going To Buy The Van Gogh Museum’s Perfume?. “It’s one thing to merchandise artists into mousepads and digital collectibles. It’s another matter entirely to translate 2D artworks into IRL smells. That’s exactly what the Van Gogh Museum proposes, however, with a forthcoming collection of themed fragrances cooked up by British brand Floral Street. It’s far from the institution’s first off-kilter collab, but it’s a truly bizarre one, proposing scents inspired by an unnamed selection of Van Gogh paintings.”

CNN: Luxury perfume makers Dior and Givenchy will produce free hand sanitizer for French health authorities

CNN: Luxury perfume makers Dior and Givenchy will produce free hand sanitizer for French health authorities. “Luxury goods conglomerate LVMH, the parent company of Christian Dior, Guerlain and Givenchy, wants to help French health authorities by manufacturing hand sanitizer and providing it to them for free. LVMH said it will use all the production facilities of its perfumes and cosmetics brands to produce large quantities of hydroalcoholic gel, or hand sanitizer, starting Monday.”

PR Newswire: Fragrance Creators Association Launches Groundbreaking Digital Fragrance Resource for the Public (PRESS RELEASE)

PR Newswire: Fragrance Creators Association Launches Groundbreaking Digital Fragrance Resource for the Public (PRESS RELEASE). “The Fragrance Conservatory empowers users to: Search ingredients to understand their use and safety. Learn about the history and science behind making a fragrance. Discover the many positive wellness benefits of fragrance. Follow the fragrance industry’s efforts to promote public health.”