Ubergizmo: PewDiePie Is The First Individual YouTuber To Hit 100 Million Subscribers. “These days technology has opened up all kinds of doors when it comes to a career. No longer are people limited to more traditional jobs, and where one could do jobs on the internet that could potentially make them millions. PewDiePie is a name that many are familiar with, and rightfully so.”
The Verge: Someone hacked printers worldwide, urging people to subscribe to PewDiePie. “The fight over who gets to have the most-subscribed channel on YouTube spilled into the real world months ago when Felix ‘PewDiePie’ Kjellberg fans started campaigning to raise awareness of the Swedish star. The grassroots effort has, for the most part, been in good fun — but recently, people on social media have reported being hacked by someone who is urging them to subscribe to PewDiePie.”
Bloomberg: Without Big YouTube Star, Google Faces Setback in Content Plans. “YouTube’s programming strategy is devoted to the young, aspiring filmmakers, video bloggers and sketch comedians that first used the site. Unlike Netflix Inc. and Amazon.com Inc., which have spent billions of dollars on programming from professionals already working in the Hollywood system, YouTube has funded original shows from PewDiePie, Joey Graceffa and Rhett & Link. These stars help YouTube stand out from the crowd, but are harder to control. They built large followings speaking their minds without the filter of a producer or the restraints of a traditional media company.” Google is worth tens of billions with or without Mr. Pie. Is it really going to hit a big stumble by losing on content creator? C’mon now.