CNN: The anti-Facebook: Inside Pinterest’s slow and quiet rise. “For most of its early history, the digital scrapbooking service had grown unimaginably fast. Millions flocked to it in 2011 and 2012, despite minimal coverage in the tech press. Pinterest grew so quickly that its small team of engineers raced to keep the site up and running, fixing outages on street corners, at coffee shops and, in at least one case, on a paddle boat.”
Quartz: The average Pinterest user (spoiler, it’s a mom). “Pinterest revealed a trove of data about its more than 250 million monthly active users in an IPO filing on Friday (March 22). While Pablo, 32, from Buenos Aires; Priyanka, 25, from Mumbai; and Kaye, 70, from Louisville—all featured in the filing—are surely worthy of their own portraits, the filing also paints a picture of the typical Pinterest user, or ‘pinner.’ Here’s what we learned about her.”
The Guardian: Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure. “As pressure mounts on Facebook to explain its role in promoting anti-vaccine misinformation, Pinterest offers an example of a dramatically different approach to managing health misinformation on social media. ‘We’re a place where people come to find inspiration, and there is nothing inspiring about harmful content’, said Ifeoma Ozoma, a public policy and social impact manager at Pinterest. ‘Our view on this is we’re not the platform for that.'” A big difference here that the article doesn’t seem to mention is that Pinterest is a private company, and therefore is not beholden to stock owners who want to make as much money as possible. Now that Pinterest is looking at an IPO it’ll be interesting to see if their attitude and remedies change.
The Verge: Pinterest gets a redesigned feed that looks a lot like Instagram. “First launched back in March, Pinterest’s friend feed provided a dedicated section of the service where you could follow posts from other users. Now, this feed is getting a redesign, removing the tiled images in favor of a simpler single column of posts, Instagram-style. There are even horizontal rows of Pinterest-recommended accounts that you can follow.”
Marketing Land: Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins. “Pinterest is making Shop the Look Pins, a free product-tagging tool for fashion and home decor Pins, available to anyone with a business account.”
Search Engine Journal: Pinterest Hits 250 Million Monthly Active Users. “Pinterest announced that it has hit a milestone of 250 million people using the social network each month. The amount of content on Pinterest is growing at a rapid pace, with the company saying there are over 175 billion ideas to discover, which is up 75 percent since last year.”
Social Media Examiner: How to Grow Your Email List With Pinterest. “Do you have an engaged audience on Pinterest? Wondering how to get your Pinterest followers onto your email list In this article, you’ll discover how to promote your email opt-in via your Pinterest profile, boards, and pins.”