New York Times: Have We Hit Peak Podcast?. “It’s no wonder that the phrase ‘everyone has a podcast’ has become a Twitter punch line. Like the blogs of yore, podcasts — with their combination of sleek high tech and cozy, retro low — are today’s de rigueur medium, seemingly adopted by every entrepreneur, freelancer, self-proclaimed marketing guru and even corporation.” I probably shouldn’t admit this, but I’ve been thinking about starting a two-minute podcast, just noting what I think are highlights in the day’s ResearchBuzz, nothing fancy, just for people who have more listen time than read time.
TechCrunch: China silences podcast and music apps as online crackdown widens. “Audio apps are flying high in China. In 2018, online listeners in the country grew 22.1% to surpass 400 million, at a rate far exceeding that of the mobile video and e-reading populations, according to market researcher iiMedia. But the fledgling sector is taking a hit.”
Engadget: Spotify’s Soundtrap audio editing tool to offer free unlimited storage. “Soundtrap, the cloud-based editing tool for music and podcasts, has decided to throw in free unlimited storage for its non-paying members. Previously, Soundtrap’s basic plan limited users to only five saved songs or projects. Starting today, those who own the unpaid version of either Soundtrap or Soundtrap for Storytellers (designed especially for podcasts) will have as much storage they need.”
Knowledge@Wharton: Who Can Stop Facebook? Limiting the Power of Social Media. “Venture capitalist Roger McNamee discusses his new book about the need to limit the growing economic and political power of Facebook and other social media platforms.” This is a podcast episode with an edited transcript.
Lifehacker: How to Create a Great Podcast, According to the Professionals. “Starting your own podcast is hard. Making your podcast better is even harder. And a lot of advice out there is too vague. How do you make it more interesting? How do you identify your target audience? So we asked 14 successful podcasters one question: What’s a podcasting tip that most people don’t think about? Here’s what they said.”
Lifehacker: How to Start Your Own Podcast . “Podcasts are now firmly established parts of pop culture, and chances are you probably have a favorite (or seven) that help make your commute more bearable. And while every armchair broadcaster with a voice recorder app is eager to get in the game, creating a professional-sounding podcast isn’t as simple as it might seem. Here’s how to create, record, and publish your own basic podcast—and get people to listen.” This is apparently a regular Lifehacker article that’s been updated a couple times. It has TONS of information.
Andreessen Horowitz: Investing in the Podcast Ecosystem in 2019. “In the world of podcasting, the flywheel is spinning: new technologies including AirPods, connected cars, and smart speakers have made it much easier for consumers to listen to audio content, which in turn creates more revenue and financial opportunity for creators, which further encourages high-quality audio content to flow into the space. There are now over 700K free podcasts available and thousands more launching each week.”