Poynter: News organizations have a social media problem
Poynter: News organizations have a social media problem. “News outlets often ask their journalists to promote their work and to engage with their audience on Twitter and other social media platforms. Some even use social media to promote their own ‘brand.’ (That’s a whole other topic, but I generally get it, because it helps the news outlet, too.) However, when you’re interacting with people on Twitter, for instance, and writing about controversial issues, someone is eventually going to tweet something that someone might find offensive or confrontational.”
