NBC News: What does it take to make a hip-hop hit? TikTok.. “Rapper Armani White had a hit with his song, ‘Billie Eilish’ — before the track had even been released. It happened with the help of an indelible 16-second viral clip on social media.”
WIRED: Young Thug and What Happens When Prosecutors Use Social Media. “YOUNG THUG AND Gunna are two of music’s most prolific, playful talents. Despite their mainstream rap stardom, they remain unafraid to shape-shift. For years now, by force of will and pure joy, they have kept the radio interesting. On May 11 they were arrested and charged in Georgia’s Fulton County Superior Court with conspiracy to violate the Racketeer Influenced and Corrupt Organizations Act.”
Mashable: Listen to deepfake Gucci Mane read classic literature. “Mark Twain once said that the mark of a classic is that everyone wants to have read it but not actually read it. It makes sense: Classics must provide some artistic or cultural value to be considered ‘classic’ — but they’re just so boring. MSCHF just made the Western canon more exciting with Project Gucciberg. It’s Project Gutenberg (a collection of public domain Western literature) meets the rapper Gucci Mane. Using Artificial Intelligence, MSCHF recreated his voice to read classics from Pride and Prejudice to Don Quixote.” And Little Women. I think you might need headphones to appreciate this completely.
BET: Common Launches Campaign To Free Prisoners Amid Coronavirus Pandemic. “Common has launched a new advocacy campaign, #WeMatterToo, to help those who are incarcerated during the coronavirus pandemic. The Grammy and Academy award-winning rapper unveiled the new campaign on his Instagram page on Wednesday (May 13).”
XXL: How Social Media Changed Hip-Hop in the 2010s. “Of course, hip-hop and social media haven’t always been so inescapably intertwined. Yet in this past decade, the two gargantuan aspects of pop culture have molded and shaped each other in ways that have left each forever changed.”
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