Phys .org: Study shows nearly no universities ready to deal with social media crisis

Phys .org: Study shows nearly no universities ready to deal with social media crisis. “Not so long ago, social media was a novel way for professionals in higher education to communicate about their institution. Now it’s ubiquitous, and a generation of students are on campus who have never known life without it. Yet, a University of Kansas study shows nearly no institution is ready to deal with a social media-fueled crisis, even if they have policies in place to do so.”

Defamation in the Google age: search engines as publishers of defamatory content (Lexology)

Lexology: Defamation in the Google age: search engines as publishers of defamatory content. “In the recent decision of Defteros v Google LLC [2020] VSC 219, the Supreme Court of Victoria held search engine Google liable for ‘publishing’ defamatory material. In doing so, the decision has extended the reach of defamation to encompass those who make available defamatory material originally published by a third party by way of hyperlinks.”

Wired: How to Clean Up Your Old Social Media Posts

Wired: How to Clean Up Your Old Social Media Posts. “If your social media life spans more than a few years then you might not want friends, family, or prospective employers looking back on the sort of person that you used to be. Here we’ll show you how you can scrub your timelines on the three biggest social platforms, using both built-in tools and third-party add-ons.”

BuzzFeed: Quarantine Has Taught Kids On TikTok How To Be Patient And Adult Influencers How To Apologize

BuzzFeed News: Quarantine Has Taught Kids On TikTok How To Be Patient And Adult Influencers How To Apologize. “There were two Big™ public apologies this week. If you’ve been following and indulging in niche online dramas to keep your mind off the global pandemic, then you know influencer chef Alison Roman and OG YouTuber Colleen Ballinger both issued statements about their controversies.”

The Age (Australia): Melbourne brothel owner sues Google over bad reviews

The Age (Australia): Melbourne brothel owner sues Google over bad reviews. “A South Melbourne brothel owner is taking legal action to force Google to reveal who wrote its bad online reviews, some of which direct customers to a nearby competitor. The Boardroom of Melbourne, which bills itself as one of the city’s top brothels, wants the Federal Court to force Google to hand over the IP addresses linked with the negative reviews after the search engine giant refused to reveal the identities behind them and take them down.”

BBC: Google ordered to reveal author of Australian dentist’s bad review

BBC: Google ordered to reveal author of Australian dentist’s bad review. “An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist. Dr Matthew Kabbabe, a teeth-whitening specialist in Melbourne, sought the order so he could sue for defamation.”

The Wall Street Journal: How the 1% Scrubs Its Image Online

The Wall Street Journal: How the 1% Scrubs Its Image Online. “Prominent figures from Jacob Gottlieb to Betsy DeVos got help from a reputation management firm that can bury image-sensitive Google results by placing flattering content on websites that masquerade as news outlets.”

CBS News: CBS News investigation finds fraudulent court orders used to change Google search results

CBS News: CBS News investigation finds fraudulent court orders used to change Google search results. “A Google search can reveal negative information about anyone or any company. Since it’s difficult to change those results, many small businesses are paying thousands to so-called reputation management companies to make negative web pages disappear. Much of the work is legitimate, but a CBS News investigation into online reputation management found some companies hired to clean up Google searches appear to be engaging in criminal activity.”

Lifehacker: How to Clean Up and Archive Your Twitter Account

Lifehacker: How to Clean Up and Archive Your Twitter Account. “I used to save my data on services forever—in case I ever needed to take a trip down memory lane—but I’ve recently found lots of relief and joy in purging my Twitter account of old tweets. Will I ever miss some dumb thing I posted back in 2008? Probably not. Could someone search Twitter’s archives and tell me what a jerk I was about my old, inane tweets? Very possibly.”

UCLA Anderson School of Management: That Online Hotel Review You Wrote? It Matters

UCLA Anderson School of Management: That Online Hotel Review You Wrote? It Matters. “Research by UCLA Anderson’s Brett Hollenbeck, University of Toronto’s Sridhar Moorthy and University of Southern California’s Davide Proserpio suggests that hotels with favorable overall consumer reviews have been able to treat those ratings as a substitute for advertising: They have notably reduced ad spending as their online quality ratings have risen. By contrast, hotels with relatively poor online reviews have had to use ad spending to substitute for their lack of strong consumer recommendations, according to the paper, forthcoming in Marketing Science.”

Search Engine Journal: 5 Tools to Track Your Brand Mentions on Social Media

Search Engine Journal: 5 Tools to Track Your Brand Mentions on Social Media . “People have been talking about products and brands since forever: exchanging recommendations, complaining, talking about ads, or mentioning a brand in passing. These discussions are now happening on social media, and you have a chance to monitor and tap in these conversations.”

The Verge: The year of deleted tweets

The Verge: The year of deleted tweets. “In July, Disney fired Guardians of the Galaxy director James Gunn. Cause for termination: a series of offensive tweets, in most cases about a decade old, that were circulated by a right-wing media personality. Gunn’s tweets, many of which were about molestation or pedophilia, were indefensible. But the method in which they were dug up, as well as the people who circulated them — bad-faith conspiracy theorists who used old jokes made in poor taste to brand Gunn as a pedophile — are part of a larger trend in which problematic or out-of-context tweets are being ripped from the past to ruin their author in the present.”

Yahoo Finance: Google might be hiding the fact that its own reviews are shoddy

Yahoo Finance: Google might be hiding the fact that its own reviews are shoddy. “If you Google ‘Chiropractor Bethesda Maryland,’ you’ll see Google’s famous 10 blue links. But you’ll also see a box with a map — a snippet — at the top with local results, star ratings, and buttons for phone number and directions. Clicking further will show you reviews people left on Google Maps. Google is ostensibly providing a service to make it easy to get what you want: a chiropractor in Bethesda. But what if these reviews aren’t particularly good or reliable? This is a question that has come up based on the fact that Google’s library of local reviews is no longer available apart from the Maps platform or the box above search links.”

Social Media Explorer: 5 Social Listening Tools That You’ll Actually Want to Use

Social Media Explorer: 5 Social Listening Tools That You’ll Actually Want to Use. “A social listening tool allows you to see what people are saying about you or your business on the internet. These tools are powered by a network of scrapers which crawl the internet in hopes of finding mentions of your brand name or whatever keywords you typed into the tool. When they find them, they show them to you in the dashboard, giving you the ability to react to them far before they get out of control.”