Reuters: Over 500 advertisers have paused spending on Twitter- The Information. “More than 500 of Twitter’s advertisers have paused spending on the micro blogging site since Elon Musk’s takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business. The social media company’s daily revenue on Jan. 17 was 40% lower than the same day a year ago, the report added.”
Marketing Brew: How a loophole let Google run ads alongside blocked Russian publishers. “Despite Google blocking ‘Russian state-funded media’ from advertising revenue, a loophole involving a popular Russian media platform caused US advertisers to run ads alongside stories from those same publishers, including stories calling the massacre of Ukrainian civilians by Russian soldiers in the city of Bucha fake.”
Tubefilter: Analysts Project Instagram Will Rake In $14 Billion In Revenues In 2019. “A group of analysts from Jefferies Financial Group expects that Instagram will bring in $14 billion in revenue in 2019 — more than double last year’s forecasted revenues of $6.84 billion, they found in a report. If that forecasted $6.84 billion is on target, that would mean Instagram’s 2018 revenues were more than double its 2017 earnings of $3.64 billion.”
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