Search Engine Land: Massive fake review attack has big impact on small businesses

Search Engine Land: Massive fake review attack has big impact on small businesses. “The Local SEO community was recently plagued with a massive fake review attack that impacted small businesses globally. A collection of 37 profiles left over 3 million fake 4-star ratings. By the time Google removed them all about five days later, the average profile had left over 81,000 ratings for various businesses.”

Yahoo Finance: Google might be hiding the fact that its own reviews are shoddy

Yahoo Finance: Google might be hiding the fact that its own reviews are shoddy. “If you Google ‘Chiropractor Bethesda Maryland,’ you’ll see Google’s famous 10 blue links. But you’ll also see a box with a map — a snippet — at the top with local results, star ratings, and buttons for phone number and directions. Clicking further will show you reviews people left on Google Maps. Google is ostensibly providing a service to make it easy to get what you want: a chiropractor in Bethesda. But what if these reviews aren’t particularly good or reliable? This is a question that has come up based on the fact that Google’s library of local reviews is no longer available apart from the Maps platform or the box above search links.”

BuzzFeed: Yelp, The Red Hen, And How All Tech Platforms Are Now Pawns In The Culture War

BuzzFeed: Yelp, The Red Hen, And How All Tech Platforms Are Now Pawns In The Culture War. “Only a few hours after White House press secretary Sarah Huckabee Sanders’ tweeted this weekend that the Red Hen restaurant in Lexington, Virginia, had refused to serve her, negative reviews began flooding the Red Hen’s Yelp page. First came the comments skewering the restaurant for political bias and underwhelming ambiance, and then — because this is the internet — came the user-uploaded images of swastikas. Within 24 hours, the number of reviews tripled from 5,000 to over 15,000, and by Sunday evening, the restaurant’s aggregate star rating had dropped from close to five stars to just two.”

Krebs on Security: A Sobering Look at Fake Online Reviews

Krebs on Security: A Sobering Look at Fake Online Reviews. “In 2016, KrebsOnSecurity exposed a network of phony Web sites and fake online reviews that funneled those seeking help for drug and alcohol addiction toward rehab centers that were secretly affiliated with the Church of Scientology. Not long after the story ran, that network of bogus reviews disappeared from the Web. Over the past few months, however, the same prolific purveyor of these phantom sites and reviews appears to be back at it again, enlisting the help of Internet users and paying people $25-$35 for each fake listing.”

Firefox Quantum: The Browser Made for the Future (Make Tech Easier)

Make Tech Easier: Firefox Quantum: The Browser Made for the Future . “I am not too privacy conscious, nor do I hate Google’s ecosystem. Therefore, Firefox has never been able to win me over. However, with the introduction of Firefox Quantum, I was one of the keenest users to try it out. It promised amazing speed, new minimal design, and a bunch of changes that will make Firefox go head to head against the other browsers (or Chrome, particularly). So did Mozilla manage to fulfill the promise? Well, I’ve been using Firefox Quantum since its release, and I am pleasantly surprised by its performance, design and stability. Today, let’s see where the new Firefox stands and whether it’s worth a look or not.”

Search Engine Land: Negative reviews from ex-employees are finally against Google’s guidelines

Search Engine Land: Negative reviews from ex-employees are finally against Google’s guidelines. “Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.” Thanks for hopping on the clue bus, Google…

Lifehacker: This Tool Lets You Examine Tons of Amazon Product Reviews at Once

Lifehacker: This Tool Lets You Examine Tons of Amazon Product Reviews at Once. “Thinking of spending a pretty penny on that shiny new gadget? Well, you might want to take a look at some Amazon reviews first so you know what you’re getting into. If the thought of digging through hundreds of reviews sounds like a chore, though, this free tool will make it easy.”