Wired: Behind the Scenes at Rotten Tomatoes. “Strange as it is, a website that evaluates films via cartoon tomatoes might be the closest thing our fractured, post-gatekeeper culture has to an arbiter of good taste. The site’s Tomatometer has become, as one early employee put it, a Good Housekeeping Seal for visual entertainment. Red means good, green means bad. The Tomatometer is run by a team of ‘curators’ who read just about every known review from a gigantic pool of approved critics, then decide if each is positive or negative. Once a movie has five reviews, it is Tomatometer-eligible.”
New York Times: Rotten Tomatoes Adds 200 Critics as It Tries to Be More Inclusive. “Rotten Tomatoes, the powerful review aggregation service, substantially revised its criteria for critics on Tuesday in an effort to include more female and minority voices and better reflect podcast and YouTube reviewing.”
The Next Web: IMDB, Rotten Tomatoes, or Metacritic? A data scientist’s guide to movie ratings. “There are a few good reasons you would want to avoid reading reviews, or watching a trailer, although they bring much more information than a rating…. So a numeric movie rating seems to be a good solution in quite a few situations, for quite a few people. This article aims to recommend a single website to quickly get an accurate movie rating, and offers a robust, data-driven argumentation for it.” This is a deep dive.
A new Web site aggregates movie information from every single corner of the Web. “If you tend to waste hours surfing the Web before you eventually give up and settle for a movie you’ve already seen because there’s nothing better to watch, Cinesift is about to change your life. Built by Redditor yombato, it’s a massive film database that sources information from popular websites like Rotten Tomatoes, IMDb and Metacritic to help you quickly and effortlessly pick a movie to watch.”