PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE)

PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE). “The North Face today announced the launch of its fall brand campaign, It’s More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand’s more than 55-year history. To capture the meaning behind every piece of gear, The North Face is launching its first-ever crowdsourced digital archive, calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in the official archive.”

This is Colossal: Text SFMOMA Your Favorite Emoji and Receive an Artwork From Their Vast Collection

Filed under “Useful-for-a-given-value, but neat,” from This Is Colossal: Text SFMOMA Your Favorite Emoji and Receive an Artwork From Their Vast Collection. “The San Francisco Museum of Modern Art’s newest tech tool allows any smartphone user to gain access to the artworks hidden behind their archive doors, a collection so large that it would stretch 121.3 miles if you placed each artwork end-to-end. With only 5% of this collection on view, the museum decided to create Send Me SFMOMA, a texting service that delivers an artwork to your phone based on a sent emoji or phrase.”