TorrentFreak: Google Search Apparently Indexes Over 80 Million Torrent Hashes. “The popular torrent meta-search engine Torrentz2 is the go-to site for many avid BitTorrent users. Aside from indexing classic torrent sites, Torrentz2 recently expanded by adding Google to its index, which apparently has a pretty impressive collection of unique torrent hashes. More than 80 million in total.”
Search Engine Journal: Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands. “New research on the expectations of consumers searching for brand information finds only half believe information in search results is accurate. Further, consumers hold brands responsible for the inaccurate information, even when it appears outside of a brand’s official channels.”
TorrentFreak: Search Engines Given “Six Hours” to Delete Pirate Links Under New Law. “New amendments to Russian law developed by the largest media and search engines will require the latter to swiftly delete ‘pirate’ links from their indexes. According to local sources inside the working group, platforms like Yandex will be required to delete links within six hours after their appearance on infringing content databases, which must be queried every five minutes.”
Snopes: Does Search Engine Ecosia Use Profits to Plant Trees?. “For many people, this business model may seem ‘too good to be true’ and has led to some skepticism about the legitimacy of this company. A search on Google, for instance, results in several articles and blog posts questioning the legitimacy of the search engine and asking whether Ecosia is a scam. As far as we can tell, Ecosia is a legitimate search engine that truly uses a portion of its profits to help plant trees around the world.”
EConsultancy: Can ByteDance’s new search engine succeed despite the decline of search in China?. “It’s a classic battle of old versus new, David versus Goliath. No other search engine comes close to threatening Baidu’s dominance – its closest rivals, Sogou and Shenma, hold 11% and 5% market share respectively, according to Global Stats – and hasn’t for years. But Toutiao Search seems like it might be the candidate to unseat Baidu. However, a bigger question arising from the news is: does search in China really matter in 2019?”
Neowin: Search engine Ecosia boosts tree counter speed as usage grows. “The search engine, Ecosia, has announced that it’s tree planting counter on its homepage has been sped up to reflect that a tree can be planted every 0.8 seconds by the company instead of every 1.1 seconds. If you’ve not heard of the search engine before that’s because it’s pretty small compared to Google but it’s gaining interest because it ploughs its profits into planting trees, rather than paying out dividends to its owners. Essentially, the model behind Ecosia is the more you search and the more ads that are pressed, the more trees there are that get planted.”
Search Engine Land: Now, more than 50% of Google searches end without a click to other content, study finds. “‘Zero-click searches …. have been on a steady rise for years, and I don’t expect that to reverse or plateau anytime soon,’ Rand Fishkin, founder of SparkToro, commented on the updated findings of his Google clickstream data study, released Tuesday. The updated data provided by Jumpshot found that in June, for the first time, the majority of Google searches (50.33%) ended without a click on an organic or paid search result.” WOW.