Social Media Today: How to Use Boolean Search for Social Media Monitoring (and Why You Want to). “Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers. But it can also be a daunting task – with so much discussion happening online, you can easily get swamped by irrelevant mentions, which not only waste your time but can also impact your analytics in a negative way. One way to address this is by utilizing a monitoring tool with Boolean search capacity, which will enable you to hone in your search terms and focus on more specific mentions.”
SEO Roundtable: Confirmed: Google Drops Addition Links & Information For Info Command. “A week ago we reported that the info command changed and we were unsure if it was a bug or a change on purpose. Well, Google confirmed with me this week that it was intentional, they decided to drop the additional informational links under the first snippet that has been part of the info command for countless years.” Dammit.
Search Engine Roundtable: Google changes info command search operator, dropping useful links. “Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search. Previously, the info operator would give searchers the snippet plus additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more.”
Google has possibly removed the link: syntax, but wants to reassure everyone that the site: syntax is going nowhere. “Google’s Gary Illyes said on Twitter that they have ‘no such plans’ to drop the site command and added that ‘some of us would fight against it pretty hard if we had.'” Losing the site: syntax would be a pretty serious blow; it’s a valuable search tool.