Search Engine Journal: Google Algorithms & Updates Focused On User Experience: A Timeline. “In this article, I examine a combination of some (not all) Google updates and technological advancements that significantly reflect the search engine’s focus on the human user and their experiences online – from Panda in 2011 through to Page and Product Experience in 2021 and 2022.”
Search Engine Land: 11 Google Sheets formulas SEOs should know. “While it’s not great at plotting ranking data (inverting the y-axis is always ugly), there are numerous ways to use Google Sheets for SEO. Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management, internationalization, content/URL management and dashboards.” Just ignore the SEO part. This is an excellent roundup of Google Sheets functions with quick, digestible examples.
WIRED: Brave Now Lets You Customize Search Results—for Better or Worse. “For instance, a Goggle (not to be confused with Google) can strip Pinterest pages from your search results; it can show only results from tech blogs or boost articles from either left- or right-leaning political news sources. Essentially, they put you in charge of the search results you see. The move is the first for a search engine.” I just spent a little time looking at this and oh boy, am I going to have some fun.
Search Engine Journal: SEO For Non-Profits: 7 Tips To Help Your Organization Get Found. “I have had the opportunity to work with many spanning focuses and missions aimed at healthcare, education, performing arts, adoption, orphanages, and more. Within each non-profit, I have found tips that help regardless of most focuses and circumstances. From solid funding to grassroots organizations, there’s a lot to be gained by focusing on seven SEO tips to help your organization get found.” As I have said before, I hate SEO. But I realize it’s important, and I will share articles that have a high useful-to-garbage ratio. SEJ is always quality.
Search Engine Journal: Tips For Avoiding Misinformation In SEO Resources & Conversations. “For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong. There is a way to cut through the noise and figure out which information is likely valid and which information is smoke and mirrors.” I can’t stand SEO because so much of what’s out there is garbage. This is a helpful article for cutting through the junk.
Search Engine Journal: How To Optimize YouTube Videos To Help Ukraine. “Optimize YouTube videos to #standwithukraine by incorporating video SEO best practices. Find tips for keyword research, custom thumbnails, and more.”
Search Engine Roundtable: Possible Google Search Algorithm Update May 1st With Rumbles All Week. “For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most of them, didn’t really pick up signs of a Google update.”
Search Engine Journal: Is Google Search Worse? Many Seem to Agree. “A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO community on Twitter picked up the discussion and largely agreed.”