Bing Blogs: Anonymous URL Submission Tool Being Retired. “Saying Goodbye is never easy, but the time has come to announce the withdrawal of anonymous non-signed in support Bing’s URL submission tool. Webmaster will still be able to log in and access Submit URL tool in Bing Webmaster Tools, and this is easier than ever as the tool now supports Google and Facebook authentication in addition to existing Microsoft accounts.” Seeing how spam-ridden the Internet has gotten, this isn’t surprising.
CNET: Mike Pence parody site tops Google search results for his name. “If you type Mike Pence’s name into Google, you may get the impression that the US vice president is running for president. (If you actually click on one of the first links that pops up though, a website called Mike Pence Is President, you’ll realize it’s just a big joke.)”
Search Engine Journal: The Definitive Local SEO Guide for Beginners. “There are many misconceptions about local SEO strategy, tactics, and what should be happening when you put together a campaign. When approaching any local SEO endeavor, it’s best to approach with the mindset of not gaming Google, but using proven, holistic optimization best practices that will help your site stand the test of time.”
TorrentFreak: ‘Impostors’ Manipulate Google With Fake Takedown Request. “Scammers, masquerading as legitimate copyright holders such as Netflix and Disney, are using Google DMCA takedown tools to manipulate search results. Some webmasters complain that hundreds of links are being pulled offline by the notices. Anti-piracy outfits MUSO and Blue Efficience, which are among the impersonated companies, confirm that not all requests in their name are legitimate.”
Search Engine Land: 3 free tools to comprehensively test page speed . “Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability to drive more visits and conversions. More people visiting your site can lead to more sales, signups or traffic in general. That’s a true win-win. Of course, where there’s a positive, there is always a negative. The flip side to fast sites is slow sites, and slow sites tend to suffer from lack of sales, sign-ups and traffic in general. That is definitely not a win-win. Once you get above 3 seconds, many visitors leave before the page loads, many more will bounce, and your conversion rate will plummet. Not good.”
Search Engine Journal: Google Confirms Broad Core Algorithm Update: The Facts & Advice. “Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out The WebmasterWorld forum has been filled with discussion about the changes. Let’s explore what Google changed, will it last and what you should you do.”
Moz: Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking . “It’s been a few months since our last share of our work-in-progress rewrite of the Beginner’s Guide to SEO, but after a brief hiatus, we’re back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece.”