Search Engine Roundtable: Should Google Index The Entire Web & Not Cherry Pick Pages To Index?. “For years and years Google has told us Google doesn’t index all the content and URLs they know about on the web. No just because there is a directive telling them not to but because Google chooses not to index those pages because of various factors like PageRank, duplication, other quality signals. But a WebmasterWorld thread is asking, should they index the whole web?”
Search Engine Journal: Google Confirms the Issue With Deindexed Pages is Fully Resolved . “Google has confirmed the issue which manifested last week causing pages to be deindexed is now fully resolved.” Didn’t provide any details about what happened.
Rantt Media: Mayor Pete’s Media-Made Moment. “If you were to ask someone who specializes in search engine optimization (SEO) what the most important aspect of driving traffic to a site is they would reply with one word – keywords. Simply put, keywords are the end-all-be-all when it comes to building an audience on the web. The more keywords you rank for, the easier it is for potential readers to discover you on search engines. The easier it is for people to discover you on search engines the likelier they are to click your link. And finally, the likelier people are to click your link, the better chances you’ll have that some of them click an ad on your site that makes you money. Right now, Pete Buttigieg is THE keyword for news publications to be ranking for.”
It’s far too early for me to be thinking about which candidate I want to support in 2020 — I am still listening to them and fact gathering. And I like Mr. Buttigieg fine, if only because he has a brain in his head and appears to make the most of it. But I haven’t seen any other story make this point: when companies chase SEO, this kind of focus on a name for clicks, and when they get clicks for a name they devote even MORE focus to it — it generates this kind of attention tornado that drowns other names out, no matter what the intention of the search engine or ranking algorithm.
Search Engine Journal: Google is Fixing a Technical Issue Causing Pages to be Deindexed. “Google is working on fixing a widespread technical issue that has led to web pages getting removed from Google’s index. Webmasters and SEOs have been affected by this issue since this past Thursday. Google didn’t officially acknowledge there was an issue until Saturday.”
Search Engine Land: A WordPress safety plan for SEOs and developers . “WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s a look at some WordPress fundamentals and ways to ensure your WordPress site stays safe.”
Search Engine Journal: Free SEO Site Audit Tools. “There are many free tools available for site auditing tests. These free SEO Site Auditing tools provide data that is complementary to paid site auditing tools. These SEO tools are well worth bookmarking regardless of whether you pay for a site auditing tools or not.” Decent annotation.
Search Engine Journal: How to Completely Optimize Your Google My Business Listing. “To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing. And for good reason.”