Search Engine Journal: A Beginner’s Guide to SEO in a Machine Learning World. “When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are.” I am not, obviously, an SEO professional. However, I do think it’s important to know about SEO, because SEO is part of why you find the content you do when you search online!
The Daily Beast: Inside the Online Campaign to Whitewash the History of Donald Trump’s Russian Business Associates. “The Daily Beast previously reported that a Pakistani blogger had been paid to write an article for the Huffington Post’s now-defunct contributor platform hailing the dismissal of the tax fraud case. That blogger, who went by the handle Waqas KH, said his client, whom he declined to name, had provided the text of the piece in full. HuffPost is a prominent U.S. news source, but on more obscure platforms, used explicitly for search-engine optimization, over 50 other stories have popped up hyping the lawsuit’s dismissal and attempting to insulate Trump from controversy involving Sater and Bayrock. The articles were published over an eight-month period, from September 2017 through June 2018.”
Search Engine Journal: Why & How to Track Google Algorithm Updates. “Most people tend to think of an algorithm as a way Google punishes websites. But really, algorithms are a way to reward websites for providing a good user experience and relevant content. Search is a zero-sum game. For every winner, there must be a loser.”
Search Engine Land: Google Search Console releases URL inspection tool. “Google has announced a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status of how Google search sees that URL. This feature is called the URL inspection tool and is now rolling out to Google Search Console users over the coming weeks.”
Search Engine Journal: How Machine Learning in Search Works: Everything You Need to Know. “Now, the term ‘machine learning’ gets thrown around a lot these days. But how does machine learning actually impact search and SEO? This article will explore everything you need to know about how search engines use machine learning.
SEO Roundtable: Google: Sometimes We Pick Up Wrong Dates & Display Them Wrong In The Snippets . “Google’s John Mueller addressed the ongoing issues and complaints about how Google displays dates in the search results snippets and how sometimes, maybe more often than anyone wants, the dates in the snippets are wrong. John said most of the time they are not an SEO trick, it is just Google picking up the wrong dates from maybe content in the article, maybe a comment date or something else – but most often, it is not some sort of spam tactic.” If you’ve done any kind of date-based search with Google News, you’ll know Google has had an issue with this for a long time. Not sure why it’s coming up now. I do not think it’s any kind of spam trick.
SEO Roundtable: Is Another Google Update Happening In May?. “Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Now I am seeing some chatter and signs from the tracking tools of an update happening today, May 24th. Some of the chatter is around this update is that it is sporadic, that one hour the results are all different and the next, the search results are back to normal.”