Search Engine Journal: Google Structured Data Testing Tool Lives On At New Domain. “The loss of the Structured Data Testing Tool didn’t sit well with SEOs and site owners, and their disapproval was heard loud and clear. Google cites user feedback as the motivating factor behind today’s announcement. Here’s what’s happening with the Structured Data […]
University of Pennsylvania: Google News Prioritizes National Media over Local. “A new study from the Annenberg School found that Google News prioritizes national media outlets over local media outlets in search results, even when users are searching for local topics. This means that you’re less likely to see local news results in your search, and […]
9to5 Google: New ‘Google Search Central’ site consolidates SEO resources, replaces ‘Google Webmasters’. “Google is modernizing and revamping its resources for Search Engine Optimizers, web developers, and site owners. ‘Google Search Central’ is replacing ‘Webmasters Central,’ while there’s a new website and blog. According to the company, the term ‘webmaster’ has become ‘archaic, and according […]
Bing Blogs: Site explorer: SEO-explore your site. “Site Explorer provides a unique SEO view of how Microsoft Bing sees your site. It reflects most URLs we have seen on the web, including redirects, broken links, or those blocked by robots.txt, organized in a file explorer-like fashion. Thus, giving you the flexibility to navigate each folder […]
San Diego Union-Tribune: Column: Student probes alleged Google search bias. “When Agastya Sridharan read in The Wall Street Journal last fall about some politicians’ complaints of suspected bias in Google online search results, he was upset and intrigued. Was it possible to re-order search results and, thus, influence voter preferences? Agastya, then a 13-year-old eighth-grader […]
Search Engine Journal: New Bing URL Inspection Tool. “Bing’s new tool provides direct answers and data that not only helps diagnose indexing problems but provides data for solving the issues as well. What’s notable about the tool is that it’s designed to solve SEO related issues. Similar to the indexing solutions, Bing will also give […]
EurekAlert: New tool improves fairness of online search rankings. “When you search for something on the internet, do you scroll through page after page of suggestions – or pick from the first few choices? Because most people choose from the tops of these lists, they rarely see the vast majority of the options, creating a […]
Queens Daily Eagle: The MTA has a porn problem: Metro-North station websites feature X-rated search titles . “The website titles for at least 16 Metro-North stations contain an X-rated message in the Google search results — quite a surprise for anyone looking up Hudson Line train times…. The same dirty description — Flirtatious An*l D*ldo […]
Search Engine Journal: Google’s John Mueller Discusses Recent Changes to Search. “In a Webmaster Hangout, Google’s John Mueller was asked whether there has been an update happening recently. Mueller took the time to explain what it means to discuss changes in search and the best reaction to them are.”
Search Engine Journal: 21 Web Directories That Still Have Value. “In the early days of SEO, web directories were the thing. Back then, the Google algorithm was a lot easier to game. If your site was listed on a ton of online directories, it must be pretty dang special – or at least, that’s how […]
Bing Blogs: Get your WordPress content indexed immediately using Bing Webmaster Tools plugin . “Today, we are excited to announce the release of Bing URL Submissions Plugin for WordPress as open source project. The plugin allows webmasters of WordPress sites to get their content easily, automatically and immediately indexed by Bing as soon as their […]
Search Engine Journal: Google Search Allegedly Boosts YouTube Results Ahead of Competitors . “Google prefers ranking content from YouTube over other video sources, according to a new report in the Wall Street Journal. When Facebook and other competitors host a video that also appears on YouTube, Google will allegedly push the YouTube result ahead of […]
Search Engine Journal: A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them. “Inlinks, backlinks, inbound links.They all mean the same thing – someone else’s web property is linking to yours. A hyperlink from one webpage to another. A simple, integral part of the internet. Spend any time in […]
Search Engine Journal: A Simple Guide to Perform a Comprehensive Content Audit. “If you’re wondering if your content is performing well, there’s a good chance it’s time for a content audit to check for sure. By following the right steps, knowing what to look for, and what you’re hoping to get out of your content […]