Google’s John Mueller: “Search Is Never Guaranteed” (Search Engine Journal)

Search Engine Journal: Google’s John Mueller: “Search Is Never Guaranteed”. “Google Search Advocate John Mueller said, ‘search is never guaranteed,’ in response to a site owner asking why their content isn’t indexed. In the r/TechSEO forum on Reddit, a user is dissatisfied that a website re-publishing identical content is getting indexed faster.”

Search Engine Roundtable: Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits To Appear As Direct Traffic In Google Analytics

Search Engine Roundtable: Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits To Appear As Direct Traffic In Google Analytics. “As I’ve been sharing on Mastodon more, and as activity on the social network surges overall, I’ve been trying to track visits to content from Mastodon…. I ended up testing the tracking situation by sharing some links on Mastodon and seeing how that was tracked in Google Analytics. If you’re a user of Mastodon, and want to analyze traffic from the growing social network, I don’t think you’re going to like what I found.”

Bleeping Computer: 15,000 sites hacked for massive Google SEO poisoning campaign

Bleeping Computer: 15,000 sites hacked for massive Google SEO poisoning campaign. “Hackers are conducting a massive black hat search engine optimization (SEO) campaign by compromising almost 15,000 websites to redirect visitors to fake Q&A discussion forums. The attacks were first spotted by Sucuri, who says that each compromised site contains approximately 20,000 files used as part of the search engine spam campaign, with most of the sites being WordPress.”

Search Engine Journal: Goodbye Google Webmaster Guidelines, Hello Google Search Essentials

Search Engine Journal: Goodbye Google Webmaster Guidelines, Hello Google Search Essentials. “Google is officially rebranding the Webmaster Guidelines as ‘Search Essentials,’ which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term ‘webmaster.’” Good. I’ve always hated that term and tried to use “Web wrangler”.

Search Engine Roundtable: Google Still Working On Getting Timestamps Accurate In Search Results

Search Engine Roundtable: Google Still Working On Getting Timestamps Accurate In Search Results. “Google is still working on getting the timestamps accurate in the search results and news search results. Several publishers, including the Director of SEO at USA Today and the SEO Editor for Wall Street Journal, complained about the inaccurate timestamps in Google Search the other day.”

Tubefilter: TikTok just upped its video descriptions to 2,200 characters. Here’s why.

Tubefilter: TikTok just upped its video descriptions to 2,200 characters. Here’s why.. “The character limit will allow videomakers to include much, much longer descriptions—and therefore potentially many, many more SEO terms. Adding more characters means creators can go from saying they went to a cool bakery in San Francisco to specifically naming the bakery, dishes they had, and maybe even telling a little story about their experiences.”

Search Engine Journal: Google Announces September 2022 Core Algorithm Update

Search Engine Journal: Google Announces September 2022 Core Algorithm Update. “Google announced a Core Algorithm Update on September 12, 2022. The official Google list of announced updates stated that it will take up to two weeks to finish rolling out. The initial response from the search community was generally positive although some affiliate marketing Facebook groups were noticeably muted.”

Search Engine Land: Google helpful content update is now done rolling out

Search Engine Land: Google helpful content update is now done rolling out. “Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first.”

Poll: Only 20% Noticed Ranking Changes After Google’s Helpful Content Update

Search Engine Roundtable: Poll: Only 20% Noticed Ranking Changes After Google’s Helpful Content Update. “As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. Keep in mind, that the update is not done and we do expect more from it. A recent poll by Aleyda Solis confirmed that, showing that only 20% of SEOs noticed ranking changes, either positive or negative, since the update.”