Search Engine Journal: Free SEO Site Audit Tools. “There are many free tools available for site auditing tests. These free SEO Site Auditing tools provide data that is complementary to paid site auditing tools. These SEO tools are well worth bookmarking regardless of whether you pay for a site auditing tools or not.” Decent annotation.
Search Engine Journal: How to Completely Optimize Your Google My Business Listing. “To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing. And for good reason.”
SEO Roundtable: A Google Search Algorithm Update Over December 15th Weekend. “It looks like over the weekend, starting maybe this past Friday or Saturday and picking up speed on Sunday that Google pushed out another search ranking algorithm update. I saw chatter from the SEO community over the weekend and the automated tracking tools are also picking up signs of an update.”
Search Engine Journal: Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More. “Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel.”
Search Engine Land: Search engines still dominate over social media, even for millennials. “For many years people have been proclaiming the demise of traditional search traffic and the death of the SEO industry that supports it. While Google has posted consistent revenue growth from its core search business for the last many years, the pundits are convinced that the proclivity of users to search on a search engine for new information is a relic of the past to be replaced by a rising always-on social media presence. Every winter, the technology blogosphere is replete with thought pieces about how the coming new year will be the year of social or some innovation. While some may say that foretelling the growth of search in the coming year is akin to heralding the return of the palm pilot; I strongly beg to differ.”
Entomology Today: How to Make Your Bug Info Invasive (on Social Media). “You’ve built a spiffy website about your insect research, or written a new extension bulletin about the latest pest. But for some reason, it looks weird on Facebook, and never shows up in Google Search. Why not? The reason may lie behind the scenes, in the code of your website. Fortunately, you don’t have to be a code-wonk to fix this problem! There are a few simple changes you can make to spiffy up your presence on the web.” There is nothing earth-shattering here but in this quick article Dr. Gwen Pearson beautifully lays out why you should care about things like metadata. One of those articles you send to friends with the note “When I said x this is what I meant.”
Search Engine Journal: Google Launches New Tool That Grades A Site’s SEO Implementation. “Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.”