Search Engine Land: Have a question about Will Ferrell? Google may show you a video response directly from him. “Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question.” Um, okay.
SEO Roundtable: Matt Cutts Dislikes How Google Links To Search Results. “Matt Cutts, former Google executive and star amongst the SEO community, posted on Google+ how he is not happy with how Google is linking to the ’10 blue links,’ the core Google search results. Matt showed how Google is not directly linking from the core search results to the site. Instead, they are adding a bunch of parameters to the URLs for tracking purposes.” Good on Matt for speaking up, but hasn’t this been the case for a while? Google’s search result URL links have been dreadful for at least a few years if I remember correctly.
HubSpot: Only 7% of People Actually Trust Google’s Featured Snippets. “When you look up the word ‘snippet’ in the Merriam-Webster Dictionary, the definition you’ll find is, ‘a small part, piece, or thing; especially: a brief quotable passage.’ So, what does that mean in the context of marketing?… It’s that last context that we’re here to discuss today — specifically, the featured snippet, and what people think of. What is it, and can it be trusted?
CNET: Windows Movie Maker scam tops Google search results. “If you’re looking to download the amateur video editor that Microsoft had provided for years, you won’t find it from the company. But one of the top search results on Google for ‘Windows Movie Maker’ leads to a scam version of the video editor that aims to steal your money.”
Gizmodo: Once Again, Google Promoted Disinformation and Propaganda After a Mass Shooting. “As authorities named Devin Patrick Kelley as the shooter in a horrifying massacre in Sutherland Springs, Texas which resulted in at least 26 deaths on Sunday, Google once again served up misinformation and posts from conspiracy theorists at the top of search results for his name.”
Ars Technica: Company that sought to control Google search results is a no-show in US court. “Earlier this year, a small Vancouver software firm called Equustek earned an extraordinary legal win against Google. The Supreme Court of Canada ordered the search giant to de-index all pages from a former Equustek distributor—not just in Canada, but worldwide. Google’s response to that was to file a lawsuit in US federal court asking a judge to rule that the Canadian order is unenforceable in its home country.”
TorrentFreak: The Pirate Bay is Hard to Find on Google in Some Countries. “Anyone entering the term ‘The Pirate Bay’ into a search engine should expect to get The Pirate Bay’s website as the top or close to top result, since that’s what the search demands. However, depending on where you are in the world and what variant of Google search you use, results can vary quite dramatically.”