TorrentFreak: ‘Impostors’ Manipulate Google With Fake Takedown Request. “Scammers, masquerading as legitimate copyright holders such as Netflix and Disney, are using Google DMCA takedown tools to manipulate search results. Some webmasters complain that hundreds of links are being pulled offline by the notices. Anti-piracy outfits MUSO and Blue Efficience, which are among the impersonated companies, confirm that not all requests in their name are legitimate.”
Search Engine Journal: Google Confirms Broad Core Algorithm Update: The Facts & Advice. “Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out The WebmasterWorld forum has been filled with discussion about the changes. Let’s explore what Google changed, will it last and what you should you do.”
Google Blog: Making it easier to discover data in Search. “Based on feedback from 30 of the top data journalists in the world, we identified an opportunity to improve how tabular data appears in Google Search and in doing so make it easier for all people to find the data they’re looking for. It works like this: news organizations that publish data in the form of tables can add additional structured data to make the dataset parts of the page easier to identify for use in relevant Search features. One of the participants, ProPublica has been testing the structured data on its interactive databases (for example, on its Non-profits Explorer).”
Mashable: U.S. Senator Orrin Hatch kindly reminds Google that he’s still alive. “Just a friendly reminder that Utah Senator Orrin Hatch is very much alive and not at all dead, despite what your search engine may have recently suggested.”
Search Engine Journal: Why & How to Track Google Algorithm Updates. “Most people tend to think of an algorithm as a way Google punishes websites. But really, algorithms are a way to reward websites for providing a good user experience and relevant content. Search is a zero-sum game. For every winner, there must be a loser.”
Search Engine Journal: How Machine Learning in Search Works: Everything You Need to Know. “Now, the term ‘machine learning’ gets thrown around a lot these days. But how does machine learning actually impact search and SEO? This article will explore everything you need to know about how search engines use machine learning.
ABC News (Australia): High Court allows Milorad Trkulja to sue Google for defamation over images linked to crime bosses. “A man who claims to be defamed by Google has now been given the green light to sue the search engine by the High Court. Milorad Trkulja was shot in the back by an unknown gunman in Melbourne in 2004, at the time of a series of underworld killings.”