Mashable: Snap’s unsold Spectacles go on sale in east London . “They were supposed to change the snapping game forever, and maybe they did, but Snap’s Spectacles caused a staggering $40 million loss on unsold devices to the company. To try to get rid of some of those Spectacles — which, according to reports, are sitting in a warehouse in China by the hundreds of thousands — Snap has announced it will sell them in a pop-up shop in east London.” But still pricing them at $129? Yeah, that makes sense. Sure it does.
TechCrunch: Why Snapchat Spectacles failed. “Snap did some things right with Spectacles. The fashion photo spread announcement felt classy and surprising despite clues and photos of CEO Evan Spiegel trickling out ahead. The initial launch was a marketing extravaganza, with multi-hour lines of cool kids waiting on the Venice Beach boardwalk to buy them. And the Snapbots being dropped in random locations was exciting and made people feel special if they got ahold of them. But once people put them on their face, the excitement died off. Here’s a breakdown of the major flaws that emerged with Spectacles in the year since their debut, with a focus on the stilted launch strategy…” Really thorough.
Gizmodo: It Sounds Like Snap Spectacles Turned Into a Massive Boondoggle. “This is kind of a sad story. In November, Snap Inc blew everybody’s mind by releasing a surprisingly interesting piece of hardware. The camera-equipped sunglasses called Spectacles worked with Snapchat and looked cool. But a year later, the company reportedly has ‘hundreds of thousands’ of unsold Spectacles sitting in warehouses in China. It’s unclear if any of them will ever see the light of day.”
CNET: Snapchat’s Spectacles fade faster than a Snap. “Snap’s Spectacles are careening into irrelevancy. Second-quarter sales of the glasses, which are embedded with a camera to make it easier for you to take photos or videos for a Snap, declined to $5.4 million from more than $8 million in the first quarter. At $130 a pop, that’s 41,000 people who bought Spectacles.”
The Next Web: You can now buy Snapchat Spectacles on Amazon. “Spetacles were originally only available at special yellow kiosks, but they’ve since been sold on Snap’s website. Yet even after all these months, Snapchat gives an estimated delivery date of 5-10 days, so Amazon is probably your best bet if you want the glasses in just a day or two.”
Engadget: Custom Spectacles takes snaps under the sea. “Spectacles have made sharing marginally exciting videos on land via Snapchat easier. It also helps that you no longer need to hunt down a vending machine to snag a pair in the US. But a partnership between the social network and Royal Caribbean cruise lines will make it easy to capture footage under the sea.”
IDEO Blog: How We Did It: Snapchat-Enabled Safety Goggles. “A few weeks ago, while I was in our workshop, I had an idea: If I could modify Snapchat’s Spectacles into a pair of safety goggles, I could document our projects without ever picking up a camera.”