The Guardian: Snapchat hopes for second time lucky with new Spectacles launch. “Snap is doubling down on its hardware business, launching a new version of its Spectacles camera-glasses today with a better camera, the ability to take still images and water resistance. The new model comes as Snapchat attempts to recover from the disappointing long-term fate of the first generation, which gathered attention – and long queues – when they were launched in extremely limited quantities in November 2016, but failed to sell in large numbers when they were eventually released on general sale.”
Variety: New Version of Snap’s Spectacles Pops Up in FCC Filing . “Snapchat’s corporate parent Snap Inc. may be getting ready to release a new version of its Spectacles wearable device soon: On late Tuesday, the FCC published a new filing made by the company for a ‘wearable video camera.’ Snap didn’t immediately respond to a request for comment.”
TechCrunch: Snapchat is stuck in the uncanny valley of AR glasses. “‘Timing’, Snapchat CEO Evan Spiegel said cryptically when asked what the greatest threat was for Snap Inc. ‘I think the big risks are always the really big product ideas that we’re investing in that are just hard to get right’ he told the Goldman Sachs conference two weeks ago.”
TechCrunch: Snap reportedly working on new Spectacles, including two-camera version. “Snap, Inc. calls itself a ‘camera company’ so it shouldn’t be all that surprising that it’s working on new versions of its Spectacles hardware (especially since we reported just that last June). But a new report from Cheddar has surprised some with news that Snap is working on a refresh of their hardware´set to launch later this year, as well as a two-camera version planned for 2019.”
Mashable: Snap’s unsold Spectacles go on sale in east London . “They were supposed to change the snapping game forever, and maybe they did, but Snap’s Spectacles caused a staggering $40 million loss on unsold devices to the company. To try to get rid of some of those Spectacles — which, according to reports, are sitting in a warehouse in China by the hundreds of thousands — Snap has announced it will sell them in a pop-up shop in east London.” But still pricing them at $129? Yeah, that makes sense. Sure it does.
TechCrunch: Why Snapchat Spectacles failed. “Snap did some things right with Spectacles. The fashion photo spread announcement felt classy and surprising despite clues and photos of CEO Evan Spiegel trickling out ahead. The initial launch was a marketing extravaganza, with multi-hour lines of cool kids waiting on the Venice Beach boardwalk to buy them. And the Snapbots being dropped in random locations was exciting and made people feel special if they got ahold of them. But once people put them on their face, the excitement died off. Here’s a breakdown of the major flaws that emerged with Spectacles in the year since their debut, with a focus on the stilted launch strategy…” Really thorough.
Gizmodo: It Sounds Like Snap Spectacles Turned Into a Massive Boondoggle. “This is kind of a sad story. In November, Snap Inc blew everybody’s mind by releasing a surprisingly interesting piece of hardware. The camera-equipped sunglasses called Spectacles worked with Snapchat and looked cool. But a year later, the company reportedly has ‘hundreds of thousands’ of unsold Spectacles sitting in warehouses in China. It’s unclear if any of them will ever see the light of day.”