Mashable: Snapchat desperately wants businesses to pay for geofilters

Mashable: Snapchat desperately wants businesses to pay for geofilters. “Snapchat needs to make more money, sure. But even more than that, the now-public company needs to attract more advertisers — even to its lower cost ad options — in hopes of turning them into big spenders and cementing the app as a must-buy digital ad platform. To do so, Snapchat is turning to one of its oldest tools: Geofilters.”

TechCrunch: Stories are the new News Feed

TechCrunch: Stories are the new News Feed . “If the camera is the new keyboard, then the future of social media will look more like a slideshow than a Word document. So while Snapchat invented Stories, we’ll have to get used to using them everywhere. We can still praise Snapchat, or be pissed at Facebook for changing the apps we use every day, but we have to accept that this our reality now.”

Mashable: Snapchat just signed a deal with one of this country’s biggest sporting codes

Mashable: Snapchat just signed a deal with one of this country’s biggest sporting codes. “Like Twitter before it, Snapchat’s parent company Snap Inc. is chasing deals with Australian sporting codes in an effort to monetise its claimed 4 million daily active users locally. On Monday, it announced a partnership with the Australian Football League (AFL).”

CNET: Snapchat is the first social-media stop for most millennials

CNET: Snapchat is the first social-media stop for most millennials. “College students turn first to the ephemeral-messaging app before Facebook, Instagram or LinkedIn, according to data released Thursday by LendEdu, an online marketplace for student loan refinancing. Fifty-eight percent of college students said they open Snapchat first, compared with 27 percent who chose Instagram, 13 percent who said Facebook and the 2 percent who opt for LinkedIn.”

ShatChat: The opposite of an ode to Facebook ‘Messenger Day’ (500ish Words)

500ish Words: ShatChat:
The opposite of an ode to Facebook ‘Messenger Day’
. “Unlike most of the internet, I don’t tend to be one of those people who hates new features when they roll out simply because they’re different. There are exceptions, of course. But for the most part, I try to keep an open mind and often like many new features and fully recognize that even if I do not, any fervor over such changes is likely to subside quickly in the ever-shifting quicksands of internet time. Which is to say, I gave ‘Messenger Day’ a few days. I still absolutely hate it.”

The Guardian: How many Snapchat clones does it take for Facebook to lose its self-respect?

The Guardian: How many Snapchat clones does it take for Facebook to lose its self-respect?. “It must be getting hard to walk into work at Facebook with your head held high. You roll into the campus in your Tesla, waltz over to your desk, and sit down, head full of ideas as to how to make the social network better for users and advertisers alike. Then a notification pings up on Messenger. It’s Mark Zuckerberg himself! The boss is speaking to you! What could he have to say? ‘Clone Snapchat a bit more. Thanks, Mark.'”