The Verge: Snapchat’s Cat Lenses let you take even more ridiculous pictures of your pet. “If you’ve ever wanted to take a really goofy picture with your cat, Snapchat has rolled out a new update that will help you with that. The company has released a new feature called Cat Lenses, which lets you add filters to your favorite feline’s face.” Pretty sure my cat would punch me.
CNET: Snapchat unveils scripted original shows and docuseries. “Snapchat, which has struggled to keep its daily active users, is trying to entice teens to spend more time on the app with the release of new original shows. On Wednesday, the ephemeral messaging app unveiled a list of 12 exclusive scripted shows and docuseries that will make their debut this fall.”
Tubefilter: Insights: Should Amazon Snap Up Struggling Snapchat?. “Twitter and Facebook, who had spent the summer stamping out tens of millions of fake users, also saw their shares get beaten up recently on news that their growth wasn’t proceeding apace either. But only Los Angeles-based Snap has New York professors planning its exit strategy. Meanwhile there are others who think the company presents serious opportunities for those trying to reach its ardent young fans.”
Neowin: Twitter, Snapchat, and Tinder begin encouraging users to sign up to vote . “With the U.S. midterms quickly approaching, tech firms have ramped up efforts to get more people participating in the elections. Twitter, Snapchat, and Tinder are now running their own unique campaigns on their respective platforms which aim to get U.S. users to register to vote in time for election day on Tuesday, November 6.”
AdWeek: Snapchat Is Partnering With Amazon to Test a Visual Search Tool . “Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a ‘visual search’ feature, which will let users point Snapchat’s camera app at items to find them within the ecommerce giant’s inventory.”
TechCrunch: Snapchat adds new styles as Spectacles V2s get used 40% more than V1 . “Snapchat isn’t revealing sales numbers of version 2 of its Spectacles camera sunglasses, but at least they’re not getting left in a drawer as much as the V1s. The company tells me V2 owners are capturing 40 percent more Snaps than people with V1s.”
A Marquette University Thesis: The Highest Form of Like: Snapchat, College Students and Hyperpersonal Communication. “The purpose of this study explores how college students engaged with others on Snapchat and how that differed from other Social Networking Sites (SNS). Social Information Process (SIP) Theory was applied as a framework for understanding the effects of time-limited (disappearing) messages and extended conversations that can lead to “hyperpersonal” communication, a form of Computer Mediated Communication (CMC) that surpasses the level of affection and emotion of Face to Face (FtF) interaction. In a series of focus groups, college students explained how they used Snapchat and other SNS and the effects it had on interpersonal communication. The participants described emotional interactions with others on Snapchat which they characterized as more authentic and in-the-moment than other SNS and that reflected hyperpersonal communication.” The entire thesis is available for download.