Bloomberg: Candidates Keep Pushing Election Denial Online — Because It Works

Bloomberg: Candidates Keep Pushing Election Denial Online — Because It Works. “Candidates who have pushed the falsehood that the 2020 election was stolen routinely saw their posts collecting more engagement overall compared to the performance of each candidate’s average post, Bloomberg found. The review covered the Facebook and Twitter posts of every Republican running for Senate, Congress, governor, attorney general or secretary of state this year.”

Wall Street Journal: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show

Wall Street Journal: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show. “The document, titled ‘Creators x Reels State of the Union 2022,’ was published internally in August. It said that Reels engagement had been falling—down 13.6% over the previous four weeks—and that ‘most Reels users have no engagement whatsoever.’ One reason is that Instagram has struggled to recruit people to make content. Roughly 11 million creators are on the platform in the U.S., but only about 2.3 million of them, or 20.7%, post on that platform each month, the document said.”

University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds

University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds. “A new study in the Journal of Marketing Theory and Practice by Parker Woodroof, Ph.D., assistant professor of marketing at the University of Alabama at Birmingham Collat School of Business, looked at pet influencers marketing and the effect that certain textual and visual cues within sponsored posts have on social media engagement behaviors. Woodroof’s study found that mentions of sponsorships, using brand logos and overall saturation of sponsorships hinder social media engagement in pet influencer marketing.”