Tag Archives: social media engagement

ZDNet: Is Twitter pay-to-play now? Early results of my Blue checkmark experiment are in

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ZDNet: Is Twitter pay-to-play now? Early results of my Blue checkmark experiment are in. “Remember, you’re seeing the Twitter Blue effect active for just 18 of the 30 days, because I got the checkmark part way through June, on June 12. Now, in July, I have almost as many impressions as I got for entire months before Twitter Blue, but we’re only 11 days into the month. I should note that my tweeting behavior and pattern didn’t differ between the months. I have a pretty reliable daily social media practice, and I just continued it in June and July.”

ZDNet: I’m paying Elon Musk’s blue checkmark ransom. Let’s see what happens

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ZDNet: I’m paying Elon Musk’s blue checkmark ransom. Let’s see what happens. “I’m paying Elon Musk’s blue checkmark ransom. Let’s see what happens Twitter may never recapture its original grandeur. But can paying for premium access recover my engagement levels? We’re going to find out.”

Search Engine Land: Social media engagement hits a new low, except for TikTok

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Search Engine Land: Social media engagement hits a new low, except for TikTok. “Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report.”

Bloomberg: Candidates Keep Pushing Election Denial Online — Because It Works

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Bloomberg: Candidates Keep Pushing Election Denial Online — Because It Works. “Candidates who have pushed the falsehood that the 2020 election was stolen routinely saw their posts collecting more engagement overall compared to the performance of each candidate’s average post, Bloomberg found. The review covered the Facebook and Twitter posts of every Republican running for Senate, Congress, governor, attorney general or secretary of state this year.”

Wall Street Journal: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show

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Wall Street Journal: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show. “The document, titled ‘Creators x Reels State of the Union 2022,’ was published internally in August. It said that Reels engagement had been falling—down 13.6% over the previous four weeks—and that ‘most Reels users have no engagement whatsoever.’ One reason is that Instagram has struggled to recruit people to make content. Roughly 11 million creators are on the platform in the U.S., but only about 2.3 million of them, or 20.7%, post on that platform each month, the document said.”

University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds

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University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds. “A new study in the Journal of Marketing Theory and Practice by Parker Woodroof, Ph.D., assistant professor of marketing at the University of Alabama at Birmingham Collat School of Business, looked at pet influencers marketing and the effect that certain textual and visual cues within sponsored posts have on social media engagement behaviors. Woodroof’s study found that mentions of sponsorships, using brand logos and overall saturation of sponsorships hinder social media engagement in pet influencer marketing.”